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Finding and Backgrounding Sources Using Social Media

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Mandy Jenkins
Mandy Jenkins

Tools and tactics for searching social networks to find experts and investigate sources. Presented August 2013 at the Summer School for Investigative Reporting at SSE Riga, Latvia.

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Pros:   •  More  than  1  billion  ac/ve  users  worldwide   •  Crosses  all  demographic  lines  in  most  countries   •  Mobile-­‐heavy  audience     Cons:   •  Users  are  wary  of  people  they  don’t  know   •  Due  to  varying  user  se@ngs,  some  informa/on  is  not  available   •  OpenGraph  search  isn’t  available  to  all  yet  
Use  Case  #1:  Ge@ng  the  basic  info   and  image  on  a  named  source  
Pay  to  Message:  It’s  Worth  It  
Use  Case  #2:  See  who  I  know  close  to   a  story  or  in  a  loca/on  
Use  Case  #3:  Search  by  jobs,  loca/ons,   hobbies,  any  of  Facebook’s  input  data   sets  
Interest  lists  –  monitor  public  figures,   companies,  poli/cians,  brands   Friend  lists  –  arrange  contacts  into  groups  to   make  browsing  and  pos/ng  easier  
Pros:   •  More  than  238  million  members  in  200  countries   •  65%  located  outside  the  U.S.   •  Mul/-­‐language  support   Cons:   •  S/ll  gaining  use  in  some  industries  and  na/ons   •  Some  features  only  available  with  premium   memberships  
•  LinkedIn  for  Journalists  –  join  the  group.   •  Premium  service:  free  for  journalists  who  do  a   35-­‐minute  webinar.     •  Keep  your  profile  current  and  robust  so   poten/al  sources  can  find  you.  
Use  Case  #1:  Get  background  on  a   specific  person  
Use  Case  #2:  Find  a  source  with  a   par/cular  background  or  skill  set         linkedin.com/skills/  
Use  Case  #3:  Search  for  a  source  at  a   par/cular  company  
Use  Case  #4:  Follow  companies’  and   governments  news     Also:  Set  up  email  alerts  on  searches    
Pros:   •  More  than  288  million  ac/ve  users  worldwide   •  Used  widely  for  big  stories,  movements   •  Mul/-­‐language  support   •  Lots  of  third-­‐party  tools   Cons:   •  S/ll  gaining  use  in  some  industries  and  na/ons   •  40%  of  users  use  it  to  read  only   •  Can  be  very  noisy  
•  Search  by  keywords,  loca/on,  /me  
•  Organize  users  into   useful  groups   •  Watch  companies  and   sources   •  Read  only  what  you   need  
GoHachi.com  
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Mandy Jenkins mandyjenkins@gmail.com @mjenkins MandyJenkins.com These slides & more at slideshare.net/mandyjenkins

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Finding and Backgrounding Sources Using Social Media

  • 1.
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  • 3. Pros:   •  More  than  1  billion  ac/ve  users  worldwide   •  Crosses  all  demographic  lines  in  most  countries   •  Mobile-­‐heavy  audience     Cons:   •  Users  are  wary  of  people  they  don’t  know   •  Due  to  varying  user  se@ngs,  some  informa/on  is  not  available   •  OpenGraph  search  isn’t  available  to  all  yet  
  • 4. Use  Case  #1:  Ge@ng  the  basic  info   and  image  on  a  named  source  
  • 5. Pay  to  Message:  It’s  Worth  It  
  • 6. Use  Case  #2:  See  who  I  know  close  to   a  story  or  in  a  loca/on  
  • 7. Use  Case  #3:  Search  by  jobs,  loca/ons,   hobbies,  any  of  Facebook’s  input  data   sets  
  • 8. Interest  lists  –  monitor  public  figures,   companies,  poli/cians,  brands   Friend  lists  –  arrange  contacts  into  groups  to   make  browsing  and  pos/ng  easier  
  • 9. Pros:   •  More  than  238  million  members  in  200  countries   •  65%  located  outside  the  U.S.   •  Mul/-­‐language  support   Cons:   •  S/ll  gaining  use  in  some  industries  and  na/ons   •  Some  features  only  available  with  premium   memberships  
  • 10. •  LinkedIn  for  Journalists  –  join  the  group.   •  Premium  service:  free  for  journalists  who  do  a   35-­‐minute  webinar.     •  Keep  your  profile  current  and  robust  so   poten/al  sources  can  find  you.  
  • 11. Use  Case  #1:  Get  background  on  a   specific  person  
  • 12. Use  Case  #2:  Find  a  source  with  a   par/cular  background  or  skill  set         linkedin.com/skills/  
  • 13. Use  Case  #3:  Search  for  a  source  at  a   par/cular  company  
  • 14. Use  Case  #4:  Follow  companies’  and   governments  news     Also:  Set  up  email  alerts  on  searches    
  • 15. Pros:   •  More  than  288  million  ac/ve  users  worldwide   •  Used  widely  for  big  stories,  movements   •  Mul/-­‐language  support   •  Lots  of  third-­‐party  tools   Cons:   •  S/ll  gaining  use  in  some  industries  and  na/ons   •  40%  of  users  use  it  to  read  only   •  Can  be  very  noisy  
  • 16. •  Search  by  keywords,  loca/on,  /me  
  • 17.
  • 18. •  Organize  users  into   useful  groups   •  Watch  companies  and   sources   •  Read  only  what  you   need  
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  • 30. * Try Identify in Firefox, Falcon for Chrome
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