Global Recuriting Trends 2015

1. 2015 Global Recruiting Trends

2. LinkedIn’s findings are based on the largest
survey of talent acquisition leaders in the world
4,125
recruiting leaders
31
countries
14
industries
#hiretowin
4
years

3. 4 recruiting trends to build into your 2015 plan
Based on LinkedIn’s Global Recruiting Trends survey
1 Prepare for hiring growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin

4. 4 recruiting trends to build into your 2015 plan
1 Prepare for hiring growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey

5. Talent acquisition set to intensify in 2015
Percent of recruiting leaders projecting an increase in next 12 months
Hiring
Volume
Recruiting
Budget
75
50
25
0
2011 2012 2013 2014
#hiretowin

6. Most regions are optimistic about hiring volume
Percent of recruiting leaders projecting hiring increase in 2015
North
America
Europe
Asia
Brazil
80
70
60
50
40
30
2011 2012 2013 2014
#hiretowin

7. North American and Asian CXO’s are most optimistic
Percent of CXOs projecting increase in overall staffing levels
57%
51%
46%
55%
North America
Asia
Brazil
Europe
30.00% 50.00% 70.00%
#hiretowin

8. The global economy is expected to pick up
speed … strengthening to 3.4 and 3.5 percent in
2015 and 2016, respectively.
World Bank Global Economic Prospects, June 2014
#hiretowin

9. Prepare to compete for talent in 2015
Next steps for your strategic planning
1. Inform your executives about
increasing competition for top talent
2. Use data to quantify talent pools
and supply-demand
#hiretowin

10. 4 recruiting trends to build into your 2015 plan
1 Prepare for hiring growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey

11. 64%
Of global talent leaders believe
they’re not doing a great job
tracking ROI on sources of hire
#intalent

12. Quality is the most valuable hiring metric
% ranking as top metric for tracking recruiting team performance
18%
25%
44%
0% 10% 20% 30% 40% 50%
Quality of hire
Time to fill
Hiring manager
satisfaction
#hiretowin

13. ‘Career-centric’ online media are core sources
Quantity of hires: top sources Quality of hires: top sources
Referral programs
College recruiting
Internet job boards
Company career
website
CRM system
Diversity recruiting
programs
General career fairs
General social
media
Internal hires
Internet resume
databases
Print/trade journals
Other
RPO’s, contingency
& staffing agencies
Social professional
networks
ATS/internal
candidate database
50%
40%
30%
20%
10%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
#hiretowin

14. ‘Career-centric’ online media are core sources
Quantity of hires: top sources Quality of hires: top sources
Referral programs
College recruiting
Internet job boards
Company career
website
CRM system
Diversity recruiting
programs
General career fairs
General social
media
Internal hires
Internet resume
databases
Print/trade journals
Other
RPO’s, contingency
& staffing agencies
Social professional
networks
ATS/internal
candidate database
50%
40%
30%
20%
10%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
#hiretowin

15. Professional networks grow over 4 years to
become a top source of quality hires
Percent ranking each source of hire in top 4 for ‘quality hires’
Job boards
Social
professional
networks
RPO's/Staffing
Employee
referrals
45
40
35
30
25
20
2011 2012 2013 2014
#hiretowin

16. LinkedIn’s talent ecosystem continues to scale
700
600
500
400
300
200
100
0
350
300
250
200
150
100
50
0
Q2 2011 Q2 2012 Q2 2013 Q2 2014
Average
open jobs
(000s)
LinkedIn
Members
(millions)
Jobs
Members
#hiretowin

17. Get value from your online sources in 2015
Next steps for your strategic planning
1. Focus on ‘career-centric’ online
sources rather than broad-appeal
sources
2. Measure ROI across sources of hires to
inform your investment strategy
3. Define quality hires for your company
(i.e. top performers, retention, hiring
manager satisfaction)
4. Structure and train your team for both
outbound sourcing and inbound job
application management
#hiretowin

18. 4 recruiting trends to build into your 2015 plan
1 Prepare for growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey

19. Biggest obstacles to landing talent in 2015 will be
competition & compensation
50%
45%
40%
35%
30%
25%
20%
2012 2013 2014
Competition
Compensation
Lack of interest in
our employer
brand
Location
% global companies
#hiretowin

20. Companies value employer brand and their
actions are catching up
Percent of recruiters saying that ‘employer brand’ …
100
75
50
25
0
has significant
impact on hiring
is a top priority has enough
resources
is measured
43%
36%
75%
56%
#hiretowin

21. Top 4 channels for promoting employer brand
% ranking channel as most effective in promoting employer brand
90%
80%
70%
60%
50%
40%
30%
2012 2013 2014
Company website
Online professional
networks (e.g.,
LinkedIn)
Friends/family, word
of mouth
Social media (e.g.,
Facebook, Twitter)
#hiretowin

22. 76%
of job applicants viewed an
employee’s LinkedIn profile
in the last 6 months
#intalent

23. Boosting employer brand investment in 2015
Next steps for your strategic planning
1. Benchmark your employer brand budget
against other HR investments — is employer
brand funded in line with priorities?
2. Craft tailored messages for different talent
pools, both 1:1 and 1:many
3. Leverage your employees as ambassadors;
their profiles are another brand touch point
4. Partner with marketing to create content that
will keep you top of mind with professionals
#hiretowin

24. 4 recruiting trends to build into your 2015 plan
1 Prepare for hiring growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey

25. 75% of the talent pool is passive yet only 61%
of companies recruit passive candidates
#hiretowin
75%
Passive
candidates
61%
Companies
recruiting passive
candidates

26. Different countries see a different future
Top ‘up-and-coming’ recruiting trend for selected geographies
Belgium
Remote workforce options
Germany, Italy, Netherlands
Recruiting becoming more like marketing
Australia, India, South Africa
Improved candidate & job matching
USA, Canada, Mexico & Brazil
Improved candidate & job matching
China
Using “big data” to
predict future talent
needs
#hiretowin

27. Matching candidates to jobs has global appeal
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Using in-house
marketing
to advertise
our
employee
experience
Recruiting
becoming
more like
marketing
Focusing
on referrals
as a
primary
source of
talent
Using "big
data" for
predicting
future
talent
needs
Improved
candidate
and job
matching
Defining
and
measuring
the quality
of our hires
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Improved
candidate
and job
matching
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Proving
ROI for our
recruiting
tools
Recruiting
becoming
more like
marketing
Upcoming
Trend #1
Upcoming
Trend #2
Upcoming
Trend #3
USA UK Nordics Germany France Spain Australia India Brazil China
#hiretowin

28. Matching candidates to jobs has global appeal
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Using in-house
marketing
to advertise
our
employee
experience
Recruiting
becoming
more like
marketing
Focusing
on referrals
as a
primary
source of
talent
Using "big
data" for
predicting
future
talent
needs
Improved
candidate
and job
matching
Defining
and
measuring
the quality
of our hires
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Improved
candidate
and job
matching
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Proving
ROI for our
recruiting
tools
Recruiting
becoming
more like
marketing
Upcoming
Trend #1
Upcoming
Trend #2
Upcoming
Trend #3
USA UK Nordics Germany France Spain Australia India Brazil China
#1
Improved candidate and job
matching
#hiretowin

29. Better candidate & job matching with LinkedIn:
2015 Fit-based search in LinkedIn Recruiter
Economic Graph Data
Recruiter Search
Fit-based search
Fit-based search
Prioritizes candidates based on:
1. Similarities to your
employees
2. Behavioral interest in your
company
#hiretowin

30. Plan for the future: better job & candidate
matching
Next steps for your strategic planning
1. Optimize your job posts using industry-standard
keywords for efficient matching
2. Identify attributes in your quality
employees so you know which quality
hires to go after
#hiretowin

31. 4 trends to build into your 2015 plan
Based on LinkedIn’s 2015 Global Recruiting Trends survey
1 Prepare for growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin

32. Newly Released: 2015 Global Recruiting Trends
4th Annual report based on the largest survey of recruiting leaders in the world
http://lnkd.in/2015recruitingtrends