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Political Survey Calling 
Best Practices 
 
February 2020 
   
1 
Thank You from the Shiftsmart Team 
We’re thrilled to be partnering with you on this new political survey calling project. It is a                                 
significant step forward for us as we bring more shifts and particularly our first                           
work-from-home shifts onto the platform. 
Shiftsmart was founded with the vision of bringing more flexibility & opportunity to hourly                           
work. Thank you for your help in turning this vision into reality! You are a critical part of                                   
bringing work opportunities on our platform and executing them successfully.  
We’re here to support you every step of the way. Our team can assist with anything from                                 
updating your shift schedule, troubleshooting your software, or congratulating you on a job                         
well-done. Feel free to reach out to the Shiftsmart team at any point (through text message                               
at (972) 779-0666 or our app). 
 
Thank you for being part of the Shiftsmart community. We’re excited to continue to “get                             
shift done” with you. 
 
All the best, 
The Shiftsmart Team 
 
Political Survey Calls 
For political survey calls, we ask people questions about various candidates & issues and                           
record their answers. These calls are conducted over the internet using special software.                         
This software provides the survey script and phone number to dial. Each survey is 5 - 15                                 
minutes and you’ll typically be able to complete a few each shift.  
These calls help campaigns get a pulse on public opinion. (They are not for or against                               
particular candidates.) To do this effectively, we must collect high-quality, unbiased data. It                         
is important to read the survey questions & answers as written, listen carefully, and clarify                             
responses as needed. This also requires acting with respect & courtesy and treating all                           
information as highly confidential (ie not appropriate to share under any circumstances).   
The rest of this guide covers more details on political survey calls. See the dispositions                             
section to correctly classify incomplete surveys and the pat responses section to respond to                           
common situations. 
 
 
 
 
 
2 
Topics Covered in This Guide 
Dispositions 3 
Pat Responses 5 
Glossary 8 
Notes 10 
 
Dispositions 
Dispositions are how we tell the system what happened when we dialed the number and                             
could not start or complete a survey on the call. Below is a list of all disposition options - the                                       
most common ones are highlighted in yellow. 
Contact (A person answered the phone) 
Not Available 
 
(Very 
common!) 
 
 
● Listed respondent is not at home 
● Respondent is temporarily not available to do the survey 
● Respondent has no time to do the survey or is too busy 
● Respondent hangs up during your introduction 
● Anything resembling the sound of someone hanging up the phone 
after you’re connected to the call 
Technical 
Phone 
Problems 
● Bad static or echo on the phone line 
● Issues with your own hardware/software that cause severe 
problems on a call 
Soft Refusal  ● Respondent firmly but politely declines to do the survey 
● Do not mention the Do Not Call list 
Hard Refusal  ● Respondent very upset about being called and will not ever do a 
survey with us 
● Do not mention the Do Not Call list 
Put on Do 
Not Call List 
● Anyone who says to put their name/number on the Do Not Call list 
or says anything about putting their name on our Do Not Call list 
● Do not confuse with a respondent telling you they’re already on an 
existing Do Not Call list 
Language 
Barrier 
● Respondent cannot speak or understand the survey’s language, is 
hard of hearing, etc. 
Deceased  ● Only use if the survey is “Listed Person Only” and that person has 
passed 
Wrong 
Number 
● Only use if the survey is Listed Person Only and the listed 
respondent is not available at that number 
3 
Business/Non
-Residence 
● Phone number is for any business, church, police station, fire 
department, hospital, school, etc. 
Non-Contact (The phone was not answered, no live person was contacted) 
No Answer  ● Phone rings without anyone picking up. Wait for approximately 24 
seconds before ending the call & marking this 
Busy Signal  ● Slow, long repeating beep 
● This happens because the person is on another call and doesn’t 
have an answering machine/voicemail/call waiting 
Non-working/ 
Disconnected 
● There is a message that explicitly says the phone number is no 
longer in service, has been changed/disconnected, etc. 
Telephone 
Answering 
Device 
● Answering machine, voicemail, any kind of recording that instructs 
to leave message 
● Never leave a message, mark the disposition and move on 
Privacy 
Manager/Tec
h Barrier 
● Automated response that does not accept unknown callers 
● Anything else that prevents a call from getting through to a live 
person 
Fax/Data Line  ● Fax machine/modem noise 
Dead Air  ● There is no beep in your headset, but a call begins on your screen 
● No audio of any kind in headset speaker 
● Wait 24 seconds in case there is a delayed connection 
● Contact Shiftsmart if this persists for 4 or more calls in a row 
During the Survey (Contacted the right person and made it past the intro & screening 
questions) 
Suspend  ● Respondent has started the survey and is past the screening 
questions but cannot finish the survey at that moment and does 
want to finish it later 
● Do not suspend a call without the respondent’s permission 
Respondent 
Terminate 
● Respondent is through the screening questions 
● Respondent does not want to continue with the survey now or ever 
Interviewer 
Terminate 
● Respondent is through the screening questions 
● Respondent becomes uncooperative, verbally abusive, only 
supplies irrelevant or nonsensical answers to questions 
 
4 
Pat Responses 
While the goal is to read the survey verbatim, the respondent may ask questions or make                               
comments that require you to make brief adjustments. Below are some common scenarios                         
and how to handle them - the most common scenarios are highlighted in yellow. 
In any of these scenarios, if the respondent keeps pushing for information, politely say I                             
don’t have any additional information. If this continues further and the respondent                       
becomes upset, then end the call and mark it as a “Hard Refusal” 
Topic 
Respondent 
Question / 
Comment  Best Practice Response 
Questions & Comments about the Call 
 
Do Not Call 
List 
My number is on 
the National DNC / 
Do Not Call List. 
Why are you 
calling me? 
Clarify that the DNC list doesn’t apply and try to 
move forward with survey questions 
 
“The national DNC list only applies to telemarketers. 
Since the only thing we are calling you for is 
opinions, the list does not apply. Why don’t we get 
started and see what some of the questions are 
like? We can stop at any time” 
Phone 
Number 
Source 
How did you get 
this number? 
Inform the respondent that phone numbers are 
from publically available lists 
 
“All numbers are obtained from publicly available 
lists” 
Can’t finish 
the survey 
“I must go now” 
OR ​“How much 
longer is this?” 
Encourage them to finish the survey, if necessary 
gather info for another call 
 
First:​ ​“We only have a few minutes/questions left, I 
appreciate your time and will go as quickly as I can.” 
Then:​ If the respondent continues to press, ​“I 
understand, and just to ensure I speak with the 
correct person again for this survey, could I have 
your first and last name? Thank you very much. 
We’ll call again soon.” 
No Listed 
Person 
Listed person isn’t 
available, but they 
want to leave a 
message 
Repeat the introduction, then add “but we’ll call 
back another time. Thank you!” 
Questions & Comments about the Survey 
National  Where are you  Repeat your introduction, if necessary mention 
5 
Polling 
Organization 
calling from?  Dynata 
 
First:​ Repeat your survey introduction 
Then:​ If the respondent continues to ask, respond 
with ​“I am calling from Dynata, headquartered in 
Plano, Texas” 
Survey 
Length 
How long is the 
survey? 
Provide the estimated time and try to move forward 
with survey questions. The estimated time should be 
in the survey intro 
 
“The survey should take about [X] to [Y] minutes 
depending on your responses. We could always start 
now and finish at a later point if that is more 
convenient for you.” 
Survey Topic  What is the survey 
about? 
Do not answer the questions politely 
 
“I cannot disclose specifics until you qualify to 
participate in the survey; however, you should be 
able to determine the topic within the first few 
questions.” 
Survey 
Sponsor 
Who is sponsoring 
the survey?  
If ​you are not told​, mention that you don’t have that 
info 
 
“I am not provided any information on who sponsors 
the survey.” 
 
If ​you are told​ because the survey has a disclosure 
statement at the end, say that this info will be 
provided later 
 
“If I were to disclose the sponsor at this point, it 
would invalidate the survey. However, I’d be more 
than happy to let you know the sponsor once we’ve 
reached the end.” 
Questions & Comments about Survey Questions 
Interrupts 
the question 
Respondent 
makes a comment 
while you are 
reading the 
question or 
answer. Also, 
could ask you to 
stop reading the 
questions/stateme
nts 
Acknowledge the comment, explain that you need 
to read the full question & answer 
 
“I understand; however, I am required to read the 
survey verbatim to you” 
6 
Answers too 
soon 
Respondent 
provides an 
answer before all 
selections are read 
Acknowledge the answer, finish reading the answer 
options 
 
“I can mark that for you, however, I need to finish 
reading the choices.” 
Refuses to 
answer 
“I don’t want to 
give you that 
information” 
Acknowledge that answer, choose the refused 
answer option, and move on 
 
“I understand” 
Unclear 
questions or 
answer 
options 
“I don’t 
understand what 
that means, can 
you explain the 
question?” 
Do not clarify, offer to re-read the question 
 
“It means whatever it means to you. I can re-read 
the question if you like.” 
Asks you to 
answer 
“Put whatever you 
want” ​OR ​“What 
do you think 
about it?” 
Politely refuse to answer the question 
 
“I can only accept your responses. If I answered the 
question, it would invalidate the survey” 
 
   
7 
Glossary 
Bias   Prejudice in favor of or against one thing, person, or group compared with 
another, usually in a way considered to be unfair. We cannot “lead the 
respondent” in one direction or another. Anything off-script can be 
considered biasing. 
CATI  C​omputer ​A​ssisted ​T​elephone ​I​nterviewing. This is the technical name for 
this type of survey data collection. 
Disposition  Description of what happened on the call (e.g. no answer, not available). 
When survey isn’t completed, you’ll select one of the disposition options at 
the end of the call. 
DNC  “Do not contact” known as “Internal List.” Never offer to put respondent on 
list. 
DNR  “Do Not Read” 
Falsification  Recording an answer for a question that was not asked or recording an 
answer that the respondent did not say.  
Fix-its  Open-end questions that are not typed with correct grammar or not 
readable that need to be manually fixed by a supervisor. 
PAT 
Responses 
Best approach to questions the respondent may ask about the call, survey, 
or particular questions & answer options 
Production 
Rate (PR) 
The average number of surveys you are competing in an hour. The goal is 
to be at 100% or higher. 
Project  All of the surveys requested by a particular client. Each project has a 
different survey script. 
Respondent  The person called to complete a survey 
Listed Person Only:​ We can only speak with the respondent named in the 
intro. 
Listed Person First:​ We can speak with the listed person or, if they aren’t 
available, someone else 
Any Registered Voter/Any Household Member:​ We can speak with who 
answers (must be 18+) 
Qualified  Respondent meets the criteria for completing the survey. If the 
respondent does not qualify / is unqualified, the survey will automatically 
end.  
Quality 
Score 
How well you delivered the survey. At least 1 call will be monitored per 
shift. The quality report includes a percentage score and feedback 
comments. 100% is a perfect score. Above 93% is considered great. 
Quota  Each project requires completed surveys from different types of 
8 
respondents. The number of completed surveys required for a particular 
respondent type (e.g. Hispanic women over 65) is called the quota block 
Sample  A segment of the population. Also used to denote the list of telephone 
numbers which we dial. 
Verbatim  In exactly the same words as were used originally. Word for word, letter for 
letter, line for line. To the letter, exactly, precisely. All scripts are to be read 
verbatim. 
   
9 
Notes 
 
 
 
10 

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Political Survey Best Practices Guide

  • 1.         Political Survey Calling  Best Practices    February 2020      1 
  • 2. Thank You from the Shiftsmart Team  We’re thrilled to be partnering with you on this new political survey calling project. It is a                                  significant step forward for us as we bring more shifts and particularly our first                            work-from-home shifts onto the platform.  Shiftsmart was founded with the vision of bringing more flexibility & opportunity to hourly                            work. Thank you for your help in turning this vision into reality! You are a critical part of                                    bringing work opportunities on our platform and executing them successfully.   We’re here to support you every step of the way. Our team can assist with anything from                                  updating your shift schedule, troubleshooting your software, or congratulating you on a job                          well-done. Feel free to reach out to the Shiftsmart team at any point (through text message                                at (972) 779-0666 or our app).    Thank you for being part of the Shiftsmart community. We’re excited to continue to “get                              shift done” with you.    All the best,  The Shiftsmart Team    Political Survey Calls  For political survey calls, we ask people questions about various candidates & issues and                            record their answers. These calls are conducted over the internet using special software.                          This software provides the survey script and phone number to dial. Each survey is 5 - 15                                  minutes and you’ll typically be able to complete a few each shift.   These calls help campaigns get a pulse on public opinion. (They are not for or against                                particular candidates.) To do this effectively, we must collect high-quality, unbiased data. It                          is important to read the survey questions & answers as written, listen carefully, and clarify                              responses as needed. This also requires acting with respect & courtesy and treating all                            information as highly confidential (ie not appropriate to share under any circumstances).    The rest of this guide covers more details on political survey calls. See the dispositions                              section to correctly classify incomplete surveys and the pat responses section to respond to                            common situations.            2 
  • 3. Topics Covered in This Guide  Dispositions 3  Pat Responses 5  Glossary 8  Notes 10    Dispositions  Dispositions are how we tell the system what happened when we dialed the number and                              could not start or complete a survey on the call. Below is a list of all disposition options - the                                        most common ones are highlighted in yellow.  Contact (A person answered the phone)  Not Available    (Very  common!)      ● Listed respondent is not at home  ● Respondent is temporarily not available to do the survey  ● Respondent has no time to do the survey or is too busy  ● Respondent hangs up during your introduction  ● Anything resembling the sound of someone hanging up the phone  after you’re connected to the call  Technical  Phone  Problems  ● Bad static or echo on the phone line  ● Issues with your own hardware/software that cause severe  problems on a call  Soft Refusal  ● Respondent firmly but politely declines to do the survey  ● Do not mention the Do Not Call list  Hard Refusal  ● Respondent very upset about being called and will not ever do a  survey with us  ● Do not mention the Do Not Call list  Put on Do  Not Call List  ● Anyone who says to put their name/number on the Do Not Call list  or says anything about putting their name on our Do Not Call list  ● Do not confuse with a respondent telling you they’re already on an  existing Do Not Call list  Language  Barrier  ● Respondent cannot speak or understand the survey’s language, is  hard of hearing, etc.  Deceased  ● Only use if the survey is “Listed Person Only” and that person has  passed  Wrong  Number  ● Only use if the survey is Listed Person Only and the listed  respondent is not available at that number  3 
  • 4. Business/Non -Residence  ● Phone number is for any business, church, police station, fire  department, hospital, school, etc.  Non-Contact (The phone was not answered, no live person was contacted)  No Answer  ● Phone rings without anyone picking up. Wait for approximately 24  seconds before ending the call & marking this  Busy Signal  ● Slow, long repeating beep  ● This happens because the person is on another call and doesn’t  have an answering machine/voicemail/call waiting  Non-working/  Disconnected  ● There is a message that explicitly says the phone number is no  longer in service, has been changed/disconnected, etc.  Telephone  Answering  Device  ● Answering machine, voicemail, any kind of recording that instructs  to leave message  ● Never leave a message, mark the disposition and move on  Privacy  Manager/Tec h Barrier  ● Automated response that does not accept unknown callers  ● Anything else that prevents a call from getting through to a live  person  Fax/Data Line  ● Fax machine/modem noise  Dead Air  ● There is no beep in your headset, but a call begins on your screen  ● No audio of any kind in headset speaker  ● Wait 24 seconds in case there is a delayed connection  ● Contact Shiftsmart if this persists for 4 or more calls in a row  During the Survey (Contacted the right person and made it past the intro & screening  questions)  Suspend  ● Respondent has started the survey and is past the screening  questions but cannot finish the survey at that moment and does  want to finish it later  ● Do not suspend a call without the respondent’s permission  Respondent  Terminate  ● Respondent is through the screening questions  ● Respondent does not want to continue with the survey now or ever  Interviewer  Terminate  ● Respondent is through the screening questions  ● Respondent becomes uncooperative, verbally abusive, only  supplies irrelevant or nonsensical answers to questions    4 
  • 5. Pat Responses  While the goal is to read the survey verbatim, the respondent may ask questions or make                                comments that require you to make brief adjustments. Below are some common scenarios                          and how to handle them - the most common scenarios are highlighted in yellow.  In any of these scenarios, if the respondent keeps pushing for information, politely say I                              don’t have any additional information. If this continues further and the respondent                        becomes upset, then end the call and mark it as a “Hard Refusal”  Topic  Respondent  Question /  Comment  Best Practice Response  Questions & Comments about the Call    Do Not Call  List  My number is on  the National DNC /  Do Not Call List.  Why are you  calling me?  Clarify that the DNC list doesn’t apply and try to  move forward with survey questions    “The national DNC list only applies to telemarketers.  Since the only thing we are calling you for is  opinions, the list does not apply. Why don’t we get  started and see what some of the questions are  like? We can stop at any time”  Phone  Number  Source  How did you get  this number?  Inform the respondent that phone numbers are  from publically available lists    “All numbers are obtained from publicly available  lists”  Can’t finish  the survey  “I must go now”  OR ​“How much  longer is this?”  Encourage them to finish the survey, if necessary  gather info for another call    First:​ ​“We only have a few minutes/questions left, I  appreciate your time and will go as quickly as I can.”  Then:​ If the respondent continues to press, ​“I  understand, and just to ensure I speak with the  correct person again for this survey, could I have  your first and last name? Thank you very much.  We’ll call again soon.”  No Listed  Person  Listed person isn’t  available, but they  want to leave a  message  Repeat the introduction, then add “but we’ll call  back another time. Thank you!”  Questions & Comments about the Survey  National  Where are you  Repeat your introduction, if necessary mention  5 
  • 6. Polling  Organization  calling from?  Dynata    First:​ Repeat your survey introduction  Then:​ If the respondent continues to ask, respond  with ​“I am calling from Dynata, headquartered in  Plano, Texas”  Survey  Length  How long is the  survey?  Provide the estimated time and try to move forward  with survey questions. The estimated time should be  in the survey intro    “The survey should take about [X] to [Y] minutes  depending on your responses. We could always start  now and finish at a later point if that is more  convenient for you.”  Survey Topic  What is the survey  about?  Do not answer the questions politely    “I cannot disclose specifics until you qualify to  participate in the survey; however, you should be  able to determine the topic within the first few  questions.”  Survey  Sponsor  Who is sponsoring  the survey?   If ​you are not told​, mention that you don’t have that  info    “I am not provided any information on who sponsors  the survey.”    If ​you are told​ because the survey has a disclosure  statement at the end, say that this info will be  provided later    “If I were to disclose the sponsor at this point, it  would invalidate the survey. However, I’d be more  than happy to let you know the sponsor once we’ve  reached the end.”  Questions & Comments about Survey Questions  Interrupts  the question  Respondent  makes a comment  while you are  reading the  question or  answer. Also,  could ask you to  stop reading the  questions/stateme nts  Acknowledge the comment, explain that you need  to read the full question & answer    “I understand; however, I am required to read the  survey verbatim to you”  6 
  • 7. Answers too  soon  Respondent  provides an  answer before all  selections are read  Acknowledge the answer, finish reading the answer  options    “I can mark that for you, however, I need to finish  reading the choices.”  Refuses to  answer  “I don’t want to  give you that  information”  Acknowledge that answer, choose the refused  answer option, and move on    “I understand”  Unclear  questions or  answer  options  “I don’t  understand what  that means, can  you explain the  question?”  Do not clarify, offer to re-read the question    “It means whatever it means to you. I can re-read  the question if you like.”  Asks you to  answer  “Put whatever you  want” ​OR ​“What  do you think  about it?”  Politely refuse to answer the question    “I can only accept your responses. If I answered the  question, it would invalidate the survey”        7 
  • 8. Glossary  Bias   Prejudice in favor of or against one thing, person, or group compared with  another, usually in a way considered to be unfair. We cannot “lead the  respondent” in one direction or another. Anything off-script can be  considered biasing.  CATI  C​omputer ​A​ssisted ​T​elephone ​I​nterviewing. This is the technical name for  this type of survey data collection.  Disposition  Description of what happened on the call (e.g. no answer, not available).  When survey isn’t completed, you’ll select one of the disposition options at  the end of the call.  DNC  “Do not contact” known as “Internal List.” Never offer to put respondent on  list.  DNR  “Do Not Read”  Falsification  Recording an answer for a question that was not asked or recording an  answer that the respondent did not say.   Fix-its  Open-end questions that are not typed with correct grammar or not  readable that need to be manually fixed by a supervisor.  PAT  Responses  Best approach to questions the respondent may ask about the call, survey,  or particular questions & answer options  Production  Rate (PR)  The average number of surveys you are competing in an hour. The goal is  to be at 100% or higher.  Project  All of the surveys requested by a particular client. Each project has a  different survey script.  Respondent  The person called to complete a survey  Listed Person Only:​ We can only speak with the respondent named in the  intro.  Listed Person First:​ We can speak with the listed person or, if they aren’t  available, someone else  Any Registered Voter/Any Household Member:​ We can speak with who  answers (must be 18+)  Qualified  Respondent meets the criteria for completing the survey. If the  respondent does not qualify / is unqualified, the survey will automatically  end.   Quality  Score  How well you delivered the survey. At least 1 call will be monitored per  shift. The quality report includes a percentage score and feedback  comments. 100% is a perfect score. Above 93% is considered great.  Quota  Each project requires completed surveys from different types of  8 
  • 9. respondents. The number of completed surveys required for a particular  respondent type (e.g. Hispanic women over 65) is called the quota block  Sample  A segment of the population. Also used to denote the list of telephone  numbers which we dial.  Verbatim  In exactly the same words as were used originally. Word for word, letter for  letter, line for line. To the letter, exactly, precisely. All scripts are to be read  verbatim.      9