1. The Following Presentation is in Response to the Following SolarWinds
Presentation: http://slidesha.re/OYukFn
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2. All APM Tools Are Not Created Equal
Why Customer-Focused Software Development
Trumps Vendor-Driven Financial Engineering
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3. Software Development is for the Customer
Financial Engineering is about the Vendor
OpManager – Network Monitoring with Network Traffic Analysis & Athena Security Aug 2012
Change/Configuration Management webhelpdesk.com July 2012 for $20 million
Network Security & Patch Management Eminentware in Feb 2012 for - $? Million
OpStor – SAN Management Dameware in Dec 2011 for $40 Million
ServiceDeskPlus – ITIL HelpDesk DNSStuff.com Oct 2011 for $11 Million
Asset Management TriGeo in July 2011 for $35 Million
Desktop Management Tek-Tools Jan 2010 for $42 Million
Site24x7.com – Web App & Server Monitoring SaaS Hyper-9 in Jan 2011 $23 Million
Firewall Analyzer & EventLog Analyzer Kiwi Enterprises Jan 2009
AD Management Neon Software (Lan Surveyor) - May 2007
Customer Support IPMonitor 2007
Password Management
IT360 – Integrated IT Management
ManageEngine Enterprise IT Management Tools SolarWinds Monitoring Products
Purpose built from the ground up Cobbled together from acquisitions 3

4. What is True Application Performance
Management ?
 Application Performance Management (APM) is all about delivering business
applications that meet customer satisfaction through:
 End User Experience monitoring
 Runtime application architecture discovery, modeling and display
 User-defined transaction profiling
 Component deep dive monitoring in application context
 Business-driven analytics
 Enterprise IT Management teams must also be in control of the whole process of
application delivery
 APM empowers educated decisions and rapid problem resolutions to IT
administrators can make optimum use of time & resources
 At the Bottom Line: Satisfied customers, efficient IT operations & better ROI
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5. Customer-Focused Software Development
Versus Vendor-Driven Marketing Hype
Financial Engineering
Enterprise-Class Software Development
for the Customer for the Vendor’s Bottom Line
SolarWinds Server & Application Monitor (SAM)
ManageEngine Applications Manager
 True APM with real-time monitoring of • Conventional server monitoring functionality
end users’ quality of experience at best
 APM Insight provides x-ray vision into • By definition (Gartner), not a true APM
Java/.NET/Ruby on Rails transactions product
 Pinpoints bottlenecks from the URL all
the way to the database
Immediate ROI & enduring value
View ManageEngine Applications
Manager Real-time Monitoring
SolarWinds “real-time” Monitoring
Screenshot
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6. Application Performance Monitoring that does Not
Depend on Third Party Contributed Scripts
Applications Manager supports over 50+ applications out-of-the-box (without
the need to manage templates and contributed binaries or worrying about
using untested third-party code like you have to with SolarWinds). The
monitors we support are tested and certified for use from our R&D
labs, which will give you the peace of mind that our monitoring capabilities
are safe to use in your mission critical data center.
That said, ManageEngine Applications Manager allows customers to
seamlessly integrate and use any home grown scripts to monitor software or
hardware components.
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7. ManageEngine Offers More Pricing Options for Customers
The cost of monitoring 25 servers with ManageEngine Applications Manager
subscription pricing or perpetual pricing are nearly the same.
A Wall Street Focused company (SolarWinds) that needs to show maximum revenue can’t
stomach the delayed payments associated with a subscription model.

8. Somebody Has to Pay For All Their
Acquisitions…
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9. SolarWinds SAM Charges Per Sub Component Not by
Server or Application!
Take Exchange Server monitoring as an example. This SolarWinds forum post says you need 34
SolarWinds Monitors to monitor one Exchange Server.
With Applications Manager, you can monitor 25 Exchange Servers (count assumed for simplicity)
and all the associated performance metrics, with a 25 Monitor license that costs $795 per year
(subscription) or $1,980 with a perpetual license.
With SolarWinds, in the above scenario, you need 850 Monitors which will cost $11,990
Oh, you may need something else - with SolarWinds you can always pay more!
You pay $4,995 if you want to aggregate your multiple Orion consoles into a single console.
You pay for Additional Pollers too if you run in to scale - $16,975
You pay additionally for multiple Web Server logins - $495
Failover is also an additional cost with SolarWinds - $6995 to $20,995
ManageEngine Applications Manager Pricing is easy to understand and publicly available on
the web. No strings attached. Please make an educated comparison. 9

10. ManageEngine – World-Class Enterprise IT Management
& Award-Winning Product Portfolio
10

11. ManageEngine Technology is Cloud Ready
ManageEngine IT management on-demand solutions are built on
the same platform as Zoho.com, a world leader in SaaS
business, collaborative and productivity applications serving
millions of users. So, ManageEngine customers get the benefit of
this robust professional grade platform when using
ManageEngine’s cloud solutions like Site24x7.
ManageEngine’s web infrastructure and server monitoring service
www.site24x7.com and Help Desk On Demand are just two examples of the
commitment to deliver world-class and innovative solutions to our customers.
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12. Gartner’s 2012 Magic Quadrant for APM
Validates ManageEngine Applications Manager
 Applications Manager's transaction monitoring feature APM Insight supports Java &
Ruby on Rails
 ManageEngine includes more-sophisticated add-ons that enable SAP monitoring
 With constrained budgets and limited time to implement and manage monitoring software,
ManageEngine products have a growing installed base among Gartner clients.
 Applications Manager is a low-cost solution that includes full APM functionality, offering
analytics that provide root cause analysis capabilities
 Customer references confirm that support and product management are very responsive to
support requests and customer issues
 Despite being targeted at the small or midsize business (SMB) market, the platform can scale to
encompass many thousands of nodes and continues to deliver on the promised capabilities
Note: SolarWinds SAM has never been included in the Gartner Magic Quadrant
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13. SolarWinds Server and Application Monitor is at
best, a server monitoring tool in APM clothing!
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14. ManageEngine Applications Manager
Enterprise ready business application monitoring
software. Monitor server & application performance in
physical, virtual & cloud environments
Visit www.manageengine.com/apm to learn more. 14

15. Open Challenge: ME APM vs SW SAM
We invite SolarWinds for an open debate on ME APM
capabilities vs. SW SAM capabilities. It will be moderated
by an unbiased third party. May the best product win.
@Brandon Shopp: Waldo says “Hi”
Visit www.manageengine.com/apm to learn more. 15