Autelic is a non-profit association working to make technlogy easier for people who didn't grow up with it.

3. Current Issue

4. Powerful Communities…

5. Powerful Communities… 1996: 3 companies out of 100 had a web site 2008: 8 employees out of 10 connect almost every day. Internet keeps gaining audience as a full media both for work and leisure

6. … Getting more pervasive…

7. … Getting more pervasive… Smart phones, satellite navigation systems, televisions, game stations… the number of connected appliances able to connect with people or look-up information in the internet anywhere anytime is increasing every day.

10. Why don’t people use Internet? Sources: US Census 2003 data and Eurostat Q1 2008 Statistics on Information Society 3,4% Other 0,9% Concerns of child access 0,5% Language barrier 2,0% Physical disabilities 5,0% 0,8% Privacy & security 23,0% No computer 23,0% 4,5% Lack of skills 21,0% - Access 25,0% 23,3% - Equipment Cost 2,3% - Lack of time 14,0% 2,1% - Have it elsewhere 37,0% - Don't need 14,0% 39,4% - Don't want Lack of motivation EU US At home:

11. Why don’t people use Internet? Sources: US Census 2003 data and Eurostat Q1 2008 Statistics on Information Society Among major reasons why people don’t connect: 1. They don’t see the need, 2. Access is too costly, 3. They don’t have the skills. 3,4% Other 0,9% Concerns of child access 0,5% Language barrier 2,0% Physical disabilities 5,0% 0,8% Privacy & security 23,0% No computer 23,0% 4,5% Lack of skills 21,0% - Access 25,0% 23,3% - Equipment Cost 2,3% - Lack of time 14,0% 2,1% - Have it elsewhere 37,0% - Don't need 14,0% 39,4% - Don't want Lack of motivation EU US At home:

13. Annoying, no?

14. Internet as easy to use as…

15. Internet as easy to use as… What if connecting to one’s community was as easy as using a normal home appliance a washing machine, a microwave oven, a vacuum cleaner or a phone… ?

19. Why we are different…

20. Why we are different… Independent, Non-Profit

21. Why we are different… Independent, Non-Profit As a non-profit association , we are NOT subject to the short term demands of shareholders and analysts.

22. Why we are different… Unconstrained Independent, Non-Profit

23. Why we are different… Unconstrained Independent, Non-Profit “ When a business only has a hammer, everything looks like a nail” We are unconstrained by the existing products, users, or business segments. Hence, we can break with the past and target non-users of current systems, try new user interfaces, new interaction metaphors… as they won’t be conditioned to existing ones.

24. Why we are different… Unconstrained Independent, Non-Profit

25. Why we are different… Unconstrained User Centric, Exploratory Independent, Non-Profit

26. Why we are different… Unconstrained User Centric, Exploratory Independent, Non-Profit True breakthroughs and new approaches require different exploratory development methods and focus. A true “user centric” development process cannot deliver on a pre-defined, rigid, schedule.

27. Why we are different… Unconstrained User Centric, Exploratory Collaborative, Open Independent, Non-Profit

28. Why we are different… Unconstrained User Centric, Exploratory Collaborative, Open Independent, Non-Profit We are an open association that can tap a large dispersed community of contributors that may only get engaged if the results are to be public domain .

29. Why we are different… Unconstrained User Centric, Exploratory Collaborative, Open Independent, Non-Profit

33. Our role Vision & Goal Setting Dissemination of Results Project Framework Autelic Community Projects Autelic Owned Projects Collaborative Projects

35. Our role Vision & Goal Setting Dissemination of Results Project Framework Autelic Community Projects Autelic Owned Projects Collaborative Projects Project Definition Collaborative Knowledge Platform

36. Our role Vision & Goal Setting Dissemination of Results Project Framework Autelic Community Projects Autelic Owned Projects Collaborative Projects Project Definition Collaborative Knowledge Platform Check www.autelic.org for scientific research references, blogs, forums, wikis…

37. Our role Vision & Goal Setting Dissemination of Results Project Framework Autelic Community Projects Autelic Owned Projects Collaborative Projects Project Definition Collaborative Knowledge Platform Project Management

38. Our role Vision & Goal Setting Dissemination of Results Project Framework Autelic Community Projects Autelic Owned Projects Collaborative Projects Project Definition Collaborative Knowledge Platform Project Management Fund Raising Donations Sponsorship Subsidies

39. Our role Vision & Goal Setting Dissemination of Results Project Framework Autelic Community Projects Autelic Owned Projects Collaborative Projects Project Definition Collaborative Knowledge Platform Project Management Execution Fund Raising Contributors Donations Sponsorship Subsidies Execution Projects are executed through the community contributions , ourselves or in collaboration with other entities . The ultimate goal is to share the results with all, openly, so that these results can be used by anyone willing to industrialize, sell these products and services

40. Our role Vision & Goal Setting Dissemination of Results Project Framework Autelic Community Projects Autelic Owned Projects Collaborative Projects Project Definition Collaborative Knowledge Platform Project Management Execution Fund Raising Contributors Donations Sponsorship Subsidies Execution

50. Example project: Photo Messenger Imagine a trivial device: a basic photo frame with seeming simplicity…

51. Example project: Photo Messenger On which you can share your favourite digital albums remotely and automatically…

52. Example project: Photo Messenger Hello Mom, How are you today? Love !!! Send short simple message…

53. Example project: Photo Messenger Hello Mom, How are you today? Love !!! And that evolves functionalities as its owner gets more confident…

55. Example project: Photo Messenger Our Work Literature Research We are tracking digital photo frame products and internet appliances innovations. Market Intelligence

56. Example project: Photo Messenger Our Work Literature Research Market Intelligence Prototyping We’ve designed a rough concept prototype and are keeping it growing.

58. Example project: Photo Messenger Our Work Literature Research Market Intelligence Prototyping Evaluation Domain Identification Quality Criteria Experts Research Project Based on our finding, we are building a project plan including specific user research, proof of concept and full service / product development and validation. To support this project #1, we are actively seeking funding through national and European subsidies as well as foundations and other public and private entities.

59. Example project: Photo Messenger Our Work Literature Research Market Intelligence Domain Identification Quality Criteria Evaluation Prototyping Sharing Knowledge Research Project Experts We share the results of our research through networking, conferences, Autelic Research Library, Experience Blog, Forum, Community Wiki. Check www.autelic.org

60. Example project: Photo Messenger Our Work Literature Research Market Intelligence Domain Identification Quality Criteria Evaluation Prototyping Sharing Knowledge Research Project Experts

62. Internet Usage Statistics Back to the presentation…