Bloggers and businesses alike will gain valuable takeaways from this packed presentation on Blogging Best Practices. You'll learn techniques from an established content marketer which will help you target the right audience, generate more content ideas, make your writing more compelling, and find ways to reach more readers.
Mike Allton has been blogging and teaching others how to blog for over a decade, and has been awarded the prestigious Top Ten Social Media designation by Social Media Examiner two years in a row. During this presentation, you’ll learn the strategies and tactics that Mike has developed and used to create outstanding content quickly, and how he’s used that content to grow a massive audience.
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The Blogger's Mindset: How To Create 10X Content 10X Faster
1. HOW TO CREATE CONTENT 10X FASTER
The Blogger’s Mindset
10X
2. ● Brand Evangelist at Agorapulse
● Award-winning blogger, author and speaker
● Founder of The Social Media Hat & Blogging Brute
● Co-Founder of 360 Marketing Squad
● Have written for Buzzsumo, MarketingProfs, Social Media
Examiner, Jeff Bullas, Mark Schaefer and others.
A Little About Me...
I am Mike Allton, the Blogging Brute.
BLOGGING EST. 2007
BloggingBrute.com @BloggingBrute
3. 1. Who is your blog for?
2. The “Blogger’s Mindset”
3. How to make your content spark.
4.How to make your content shareable.
5. How to make your content discoverable.
Making Your Content 10x Better
What We’re Going To Cover
12. The “Blogger’s Mindset”
Why this is important.
IDEA TRACKING
Develop a target audience.
NEWSJACKING
Measure and confirm.
FUNNEL
13. The “Blogger’s Mindset”
System for Idea Tracking
1
Tracking App
Evernote or OneNote or
Google Keep
3
Research
Buzzsumo, Google, Quora,
SEMrush
2
Awareness
Emails, Social Media posts,
Comments
18. The “Blogger’s Mindset”
5 Newsjacking Questions
1
Is My
Audience
Interested?
3 52 4
Am
I
Interested?
Can I
Add
Value?
Do I
Have
Time?
Is Now
A Good
Time?
19. Graphic courtesy of David Meerman Scott,
author of The New Rules of Marketing and PR
NEWS CYCLE
Look for the right time to
Newsjack.
21. EXAMPLE
The Social Media Hat
Story about Vine
shutting down
garnered tremendous
initial traffic.
As a resource, it
continues to get
thousands of readers.
36. Make Your Content Discoverable
Deep Linking / Forwardlinking
● Link to existing content within new posts.
● Update old posts to link to new ones.
37. Make Your Content Discoverable
Keyword Research & Usage
Google Keyword PlannerSEMrush Buzzsumo Content Planner
38. Make Your Content Discoverable
Long-form Content (10x!)
● 2500+ Words Perform Best
● Pillar Posts quarterly / annually
39. EXAMPLE
Andy Crestodina
● Original Research
● Influencer Quotes
● Keyword Usage
● Comments
● Long (10k words!)
● Deep links
● External links
40. 10X Content
Start With A Facebook Live
2016
STEP 1
Facebook Live
Start with a Facebook Live
featuring one or more
guests.
Upload to YouTube.
STEP 2
Video Snippets
Upload to YouTube,
Twitter, Instagram,
Pinterest.
Instagram & Facebook
Stories.
STEP 3
Audio
Turn the audio into a
Podcast uploaded to
iTunes, Stitcher & Google
Play + Audiograms.
Repurpose a one hour
Facebook Live Video
into dozens of pieces
of content!
41. 10X Content
2016
STEP 4
Quotes & Quote Graphics
Pull quotes from your
guests and shine the
spotlight on them.
STEP 5
Slideshare
Upload a 2-slide
presentation to Slideshare
and embed the YouTube
video between them.
STEP 6
Blog Post
Use the transcript as the
basis for an Epic Blog Post.
10,000+ Words!
End with something EPIC.