Ebay is a world largest website where sellers and buyers come and make transactions. E BAY IN CHINA, eBay works lot in china to make success as they get in other countries.the marketing plans they get for success are listed in this presentation. the new strategy which is taken by new CEO are also listed in this.

1. INSTITUTE OF BUSINESS
& MANAGEMNT
UET LAHORE

3. Malik umair
mahmood
Minal muzammal
Sumaira munsif
Asma shafiq
Group members

6. Time line
1995 19 1998 2002
97
Founder
Pierre Omidyar
Meg Whitman [CEO]
1 millionth item sold
eBay
goes public
2002 – PayPal joins team

7. .
Features

9. How eBay works

10. Two Kinds of Items
Fixed Price Auction
Fixed price items "Buy It Now" button.
Auction items . When time is up, the item is
declared "sold" to the highest bidder.

11. New CEO
 Before new CEO :
revenues were 49
millions
 In 1997: new CEO
 Introduced : “buy it
now”
 Profit : from 20% to 30
%

12. In sep 1999,Yahoo!
 Japan beat eBay.
 5 month were critical
 eBay entered Japan in 2000
 Exits Japan in 2002
 In 1999 Yahoo launched
auctions system Japan
 Tasted unprecedented
success.

13.  Yahoo had a strong brand
name
 positive association in Japan.
 the first mover’s advantage in
online auctions.
 an unassailable advantage
over eBay.
 eBay could not convey the
message
 Yahoo’s strategy of providing
an online auction platform for
free.

14. New frontier
 E Bay a plan to enhance
 market at international
level.
 E Bay : in Europe
 Japanese lifestyle and
culture
 Network effect
 Left Japan
 Two young entrepreneurs
 Prevailing business
atmosphere
 “China is the word fifth
largest online economy”
 E Bay executive Whitman
thinks and hopes.

15.  Studied internet business
 2 young entrepreneur.
 Started each net.
 They decided that eBay
model only one that work
in Asia.
 With support of capitalist ,
they launched their site,

16.  China 5th largest
online economy.
 27 million internet
users.
 32% made
purchases online
past year.
 30% users rarely
visit ecommerce
sites.

17. •Meg Whitman & eBay’s
other executive know that
to meet their sales &
revenue target.
•They successful in
international markets-
especially in chinaworld’s
•CHINA, with the
largest population, will be
perfect fit for eBay's business
model

19. What are the forces shaping the development of
internet business like eBay in the united states?
How are these forces similar or different in the
EU and in other countries such as Japan or China

20. eBay is the largest online market place where local and
international buyers and sellers makes transactions. these are the
forces shaping eBay to digital age

21. DIGITILIZATIN AND
CONNECTIVITY Converting text data
and sounds to bit streams. All
computers, appliances and
automobiles uses bits of digital
information
CUSTOMIZATION AND
CUSTOMERIZATINS
EBay gave the facilities to its valued
customers that they can customize
everything to there need.
NEW TYPES OF INTERMEDIARIES
Most companies change into click and
motor companies. They direct sells there
items. Which reduces times.
THE EXPLOSIONS OF INTERNET
Today’s era is a world of technology
every person have access to internet
and they know how to operate it. many
companies uses it for business to make
sale and buyers products

22. How do the text’s terms customisation and
customerisation apply to eBay’s
marketing strategy

23. The customizations mean the
customers have the facility to
CUSTOMISTAION manage the desired product to
the choice of them. The person
can alter r make its product of its
own choice.
The customerizations means when a
company can launch the product if
the product is not up to the mark or
CUSTOMERIZATION the customers wants to change the
product or alter it than the company
make changes in the product which
is terms as customerization.

24. How does eBay create value for the members of
its community

25. eBay created a worthy value
for its customer.
He uses the facility of
customizing for its customer.
They allow customers to make
sale and purchase by credit
card.

26. What marketing recommendations would you
make to eBay to help it be successful as it
enters the Chinese market

27. EBay need to work
on these forces
They make there
transactions free.
Make
advertisements so
that Chinese people
know about.