Do you think that good design can bring more revenue? Let's find out? This is part of a 7 part series with Mudassir Azeemi (https://mazeemi.com/), an enterprise interaction designer with strong consultative background and talent for adapting to complex project demands quickly. He currently works at Wells Fargo, designing experiences for Commercial Electronic Office Portal & the catalyst of bringing the Urdu language on iOS.

1. THE ROI OF UX - PART 2
By Mudassir Azeemi
1
April 13, 2020

2. RECAP
•Stories are important and memorable.
•Design thinking stages.
•How each stages were tied into stories
2

3. ROI
FRAMEWORK
•Why & Who
• When, Where and What
• Prioritization & Solution
3

4. WHY
4
Be cognizant about your product/service goal

5. THE BEST
FRIEND
5
Ask as many why as you can.
“Why” should be your best
friend.

6. ERIKA
HALL
6
Design is
“it is the gap between what
currently exists and what you
are aiming for”

7. WHY
PROCESS
7
Only by much searching and
mining, are gold and
diamonds obtained, and man
can find every truth connected
with his being, if he will dig
deep into the mine of his soul.
- James Allen

8. DESCRIBE
8
Zoom in to the description!

9. WHY
TOOLS
9
•Journey map
•Stakeholder interviews
•Comparative review
•The holy grail of user research

10. WHO
10
Defining audience

11. TARGET
PERSONA
11
“I am building it for
everyone!”

12. ZOOM
IN
12
“People ignore design that
ignores people”
- Frank Chimero

13. HOW TO
ASK?
13
Do not put your words in their
mouth!

14. KEY
LESSONS
14
To be a great designer, you
need to look a little deeper
into how people think and act.
– Paul Boag, Co-Founder of
Headscape Limited

15. LESSON #1
15

16. LESSON #2
16

17. LESSON #3
17

18. LESSON #4
18

19. LESSON #5
19

20. LESSON #6
20

21. QUESTIONS?
21

22. • https://www.wordstream.com/blog/ws/2018/02/28/pain-
points
• Book – The Mom Test by Rob Fitzpatrick (https://
www.amazon.com/Mom-Test-customers-business-
everyone/dp/1492180742)
• Video – Erika Hall - https://vimeo.com/143660646
SOURCE
22