Investors and Companies should look to East Africa for scalable products, quality entrepreneurs, with a large market opportunity. Statistics and Companies based on 2015 data.

1. A LOOK AT EAST AFRICA
FUNDAMENTALS, MOBILE MONEY, AND
ENTREPRENEURSHIP IN EAST AFRICA

2. WHAT ARE YOU
CALLING EAST AFRICA?

3. ABOUT “EAST AFRICA”
THE EAST AFRICA COMMUNITY (EAC) + ETHIOPIA HAS A LARGE
POPULATION, IS WELL CONNECTED, AND GETTING RICHER

4. ABOUT “EAST AFRICA”
THREE OF THE FIVE FASTEST GROWING CITIES IN SUBSAHARAN
AFRICA ARE IN EAST AFRICA

5. ABOUT “EAST AFRICA”
KENYAN AND TANZANIAN PEOPLE ENJOY THE HIGHEST PER CAPITA
INCOME IN EAST AFRICA AND ETHIOPIA IS GROWING RAPIDLY

6. ABOUT “EAST AFRICA”
KENYAN AND TANZANIAN PEOPLE ARE ALSO THE MOST URBAN
AMONG RESIDENTS OF EAST AFRICA (RWANDA TOO)

7. ABOUT “EAST AFRICA”
EAST AFRICA REPRESENTS ⅓ OF MOBILE BROADBAND USERS IN SUB-
SAHARAN AFRICA (KENYA & TANZANIA MORE THAN 10M 3G/4G SUBS)

8. WHAT’S MOBILE
MONEY ALL ABOUT?

9. MOBILE MONEY IN EAST AFRICA
THERE ARE SEVERAL ESTABLISHED MOBILE MONEY PLAYERS
EXCLUDING STARTUPS (MOST ARE TELCOS)

10. MOBILE MONEY IN EAST AFRICA
EAST AFRICA LEADS SUBSAHARAN AFRICAN IN REGISTERED
MOBILE MONEY ACCOUNTS (THE MOST IN THE WORLD)

11. MOBILE MONEY IN EAST AFRICA
IN KENYA TRANSACTION VALUE IS NEARLY KSHS 200B EVERY MONTH
AND MORE THAN ½ OF ADULTS USE MOBILE MONEY

12. WHAT ABOUT
ENTREPRENEURSHIP?

13. ENTREPRENEURSHIP IN EAST AFRICA
KENYA IS APPROACHING MIDDLE-INCOME STATUS AND OUT-
PERFORMS SOUTH AFRICA IN SOME KEY INDICATORS

14. ENTREPRENEURSHIP IN EAST AFRICA
ACCORDING TO VC4AFRICA KENYA IS ON PAR WITH NIGERIA IN
TERMS OF VENTURE BACKED STARTUPS…

15. ENTREPRENEURSHIP IN EAST AFRICA
… AND THE AVERAGE INVESTMENT SIZE IS NEARLY 4X THAT OF
NIGERIAN STARTUPS AND ON PAR WITH SOUTH AFRICA

16. ENTREPRENEURSHIP IN EAST AFRICA
TALENTED PEOPLE ARE AT THE “BIG THREE” IN EAST AFRICA
BUILDING INNOVATIVE SERVICES LIKE KAYMU AND RUPU…

17. ENTREPRENEURSHIP IN EAST AFRICA
… AND THERE ARE TALENTED PEOPLE BUILDING A DYNAMIC STARTUP
ECOSYSTEM INCLUDING INVESTORS, ACCELERATORS, AND EVENTS

18. ANY QUESTIONS?
ABOUT[DOT]ME /MALESNIAK