10 step Marketing Plan Restor-F

10 STEP Marketing Plan for Restor-F Cristal Ann G. Laquindanum November 2007

5 Steps for Part 1 (PTM and Positioning) Restor-F PTM are highly functioning, active, health conscious adults Who want to boost their mental & physical function Can choose Enervon, Centrum, and Clusivol Gap is all others are low cost The market sizeof vitamin supplement is PhP3B. Restor-F niche is PhP15M

5 Steps for Part 2 (Marketing Mix & Strategy) Restor-Fsoftgel capsule Is 60% premium Uses TV, print, membership packages Is distributed nationwide Uses a niche the best among the rest

Positioning to the Primary Target Market Part 1: Steps 1 to 5

1. Restor-F primary target market (PTM) are the active and health conscious ,[object Object]

Lifestyle: active functioning adults, health conscious who wants to fight off diseases

Behavior: everyday energy boost, quality product with more formulations,[object Object]

2. My PTM’s NWE I will be develop into my best self If I am healthy I’m at the top of my game if I am healthy

2. My PTM’s NWE Active, highly functional adults need… ,[object Object],Active adults choose Restor-F over other vitamin supplement because of… ,[object Object],Active adults expect these when they take Restor-F… ,[object Object],[object Object]

Indirect: Gym packages, diet pills/drinks/food, health drinks, healthy lifestlye

Variables: age, price, packaging, availability, brand, product mix,[object Object]

4. Restor-F positions strongly in a niche market opportunity ,[object Object]

TaurineChlorella, Ginseng, Rutin, Folic Acid and Lecithin

This formulation enhances vigor and stamina, increases body’s resistance, and improves body and mind function,[object Object]

5b. Based on Folaresdata, where Restor-F share is25%, total market size isPhP1.5 billion ,[object Object]

Folares market share probably is 1%

Then total vitamin supplement market size is Php15million / 0.01 = PhP 1.5 billion,[object Object]

20 million x 1 x PhP5.00 x 365 = PhP3.6 billion,[object Object]

The Marketing Mix Strategy Part 2: Steps 6 to 10

6a. Vitamin supplement category is dominated by 3 major brands

6b. Product description ,[object Object]

It is sold in 2 packages (30s and 100s)

Taken one softgel capsule daily ,[object Object]

8a. Promo The best for my health.

8b. Competitor promo Mas energy mas happy. I want to be complete. Bawalmagkasakit.

9. Restor-F is distributed nationwide in partnership with other health-related products ,[object Object]

10 step Marketing Plan Restor-F

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10 step Marketing Plan Restor-F