How to use social media to get the job you want

1. How to Sell Yourself Online
Malcolm Gordon
Wed, Sep 28th, 2011, 6-8pm

2. Strategy

3. Build the relationship first
then sell second

4. The interview should be a
formality. If you do this
right they will know you
already

5. Glimpses of your intellect
and capabilities
- Expert

6. Add value on a regular
basis – talk with your
prospects regularly

7. Different approaches and
effort required for
different industries

8. How To Create an Online
Presence

10. Implementation – Points of Presence
BLOG/HUB

11. First Impressions Count

12. Assume that anyone can
see everything you’ve
ever done online

13. Google yourself

15. Do’s & Don’ts

16. Do’s & Don’ts
Do
Get a professional email address
mal@malgordon.com
malgordon@iinet.net.au
About.me
mal.gordon@me.com

17. Do’s & Don’ts
Don’t
• Use an email address like:
• sxegirl@hotmail.com
• iliketoparty47@gmail.com
• Domains are cheap

18. Do’s & Don’ts

19. Do’s & Don’ts
• Does your work experience match up?
• Pictures of you drinking, vomiting, scantily clad
• Type of pages you have liked/groups you belonged
to
• Is your profile open/closed?
• Generally for fun/socialising, don’t reach out to
prospective employers here
• Might be changing because of new subscription
feature and push to categorise contacts into lists

20. Do’s & Don’ts

21. Do’s & Don’ts
Complete your Profile
• Aim for 100%
• Insert a profile pic – 7 times more likely to
be viewed
• Keep it up to date – 12 times more likely to
be viewed
• List skills & certifications
• Volunteering counts
• Join groups and contribute to discussions –
demonstrate your skills

22. • Try visualize.me

23. Do’s & Don’ts
• Use the recommendations feature
• Connect with the leaders in your industry and
those you want to learn from/influence
• You will be surprised at who is on these networks
and how willing they are to connect with you

29. Do’s & Don’ts
Don’t
• Use unprofessional profile images
• Be lazy when it comes to
updating/contributing/requests for
connection (use a personal message)
• Do what everyone else does

30. Don’t forget industry
forums

32. Really Get
Noticed

33. Points of Presence
• Second most searched
site on the web
• Hard to do well
• Points for originality
• Stand out from the crowd
http://www.youtube.com/watch?v=9EzNll1U2N8&feature=youtu.be

35. Implementation – Points of Presence
Googlepleasehire.me

36. Please Remember
• Keep networking offline
• Have you got a card?

38. Contact:
mal@malgordon.com
Questions?