Webinar presented to University of Adelaide Executive Education alumni. A high level look at how social media has changed marketing communications and some of the ways business can take leverage it to engage with their audience.

5. • Blogs
• MicroBlogs
• Social Networks
• Video Sharing
• Photo Sharing
• RSS
• Wikis
• Online Chat
• Social Bookmarks
• Podcasts
• Virtual Worlds

6. 9.9 million Australians are on social media
40% interact with brands
86% are looking for recommendations from
their peers*
*Nielsen 2010 Internet & Technology Report

8. *The Cluetrain Manifesto

9. Millions of conversations are happening "
online everyday

11. By building a community

14. Listen
Learn
Engage

16. Quantitative
Qualitative
# of Posts"
Activity
Comments
Update frequency
# of Comments"
Customer sentiment"
# of Fans / Followers"
Interactivity
Learnings"
Amount of user
Buzz
content
# Leads" Success stories"
Returns
# Sales" Learnings"
# Issues resolved
Customer sentiment

17. FREE
PAID
Google Alerts" Radian6"
Social Mention" Buzz Numbers"
Twitter Search" Dialogix"
Board Reader" Nielsen Buzz Metrics"
Booshaka
Alterian SM2

24. Social Media Questionnaire
1. What is your reason for being in social
media?
2. Who is your audience?
3. How will you get them there?
4. What content are you going to share?
5. Who is going to do it?

25. Mal Chia"
Twitter: @malchia"
Email: mal@malchia.com"
Blog: www.malchia.com