1. Fundamental Changes Enabling
the New Making
Jay Rogers @johnbrogers
Founder & CEO
Local Motors

2. Empowering a World of auto-
MAKERS
@MAKE @localmotors
MAKE makeCOOLcars

3. Make:

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8. Make:
Local Motors Empowers Individuals to Create
Vehicles of the Future
5x’s Faster
100x’s less capital

9. Make:

10. Make:
On-Line and Physical Community members
Core community (active contributors)
35000
30000
25000
20000
15000
10000
5000
0
Apr-08
Apr-09
Apr-10
Apr-11
Jan-08
Jan-09
Jan-10
Jan-11
Jan-12
Jul-08
Oct-08
Jul-09
Oct-09
Jul-10
Oct-10
Jul-11
Oct-11

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Txt’ng Gut Check
FTW! LoL :o
OMG! WTF ?
REALLY! TIAIBMATS 
@IDSA @localmotors
IDSA makeCOOLcars

20. Make:
* MADE BY YOU IN AMERICA *

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24. Make:
The Cameron Effect
•30K tweets in the first 8
hours +
•26K followers
=New Era for Exploration
•This Picture was transmitted instantly 9,000 km away

25. Make:
Joy’s Law Haunts Most Innovation Efforts
“No Matter Who You Are, Most of the Smartest
People Work for Someone Else”
Bill Joy, Cofounder Sun Microsystems

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Professor Bob Langer from MIT is Co-Founder
of Tissue Engineering Field
• MIT Institute Professor (one of 12)
• Over 600 patents
• Over 1000 scientific papers
• Largest biomedical engineering lab
with over 100 researchers
• Youngest person to be elected to
National Academy of
Sciences, National Academy of
Engineering & Institute of Medicine
Source: Karim Lakhani, HBS 2012

34. Make:
Langer Collaboration
Langer Collaborates with ~40% of Prolific Authors (> 25 Publications) 2004 - 2006
Source: Karim Lakhani, HBS 2012 and BCG Analysis

35. Make:
Joy’s Law in Tissue Engineering
6,131 Articles by 17,044 Authors (2004-2006)
Source: Karim Lakhani, HBS 2012 and BCG Analysis

36. Make:
LINUX
•“I'm doing a (free) operating system (just a
hobby, won't be big and professional like gnu)
for 386(486) AT clones.”
•“Do you pine for the nice days of minix-
1.1, when men were men and wrote their own
device drivers?”
- Torvalds, Linus (1991-08-25).
•This was the launch of Linux.
Today:
•280+Million Lines of Code
•73,000 man years of development time
•Equivalent Development Cost: $8BN

37. Make:
The Causal Explanation for Joy’s Law
• Knowledge is unevenly distributed in society - Fredrich von
Hayek (1945)
• Knowledge is sticky - Eric von Hippel (1994)
Source: Karim Lakhani, HBS 2012

38. Make:
Open Hardware Innovation “How To”
4 Ideas
• Leadership
• Organization
• Respect
• Engagement

39. Make:
Open Innovation “How To”
4 Ideas
• Leadership – Crafting a Vision
• Organization
• Respect
• Engagement

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Open Innovation “How To”
4 Ideas
• Leadership
• Organization – Managing the Items that our
Community Cannot/Will Not do for
themselves
• Respect
• Engagement

47. Make:
Open Innovation “How To”
4 Ideas
• Leadership
• Organization
• Respect – For People. Find the Winner
Faster.
• Engagement

48. Make:
Open Innovation “How To”
4 Ideas
• Leadership
• Organization
• Respect
• Engagement – This is the new currency. You
must be present. Celebrate Achievement and
Failure equally

49. Make:
What type of Engagement is Right?
When?
Distributed Tournament Community
Open F1 Co-Creation
Solution Knowledge
Traditional Crowdsourcing
Market
Internal
Feedback
Concentrated
Concentrated Distributed
Use Knowledge
Source: Karim Lakhani, HBS 2012 and Rogers

50. Make:
Hardware Innovation - Why Now
• Broad Band Communication
• Development of Open Innovation Legal
Protections
• Decrease in the Cost of Professional Tools

51. Make:
What About IP
• Trademark
• Ornamental Design
• Patent
• Trade Secret
• National Secret

52. How it works Features Tutorials More CAD Options
• Download for online • Professional Tutorials. • Online CAD Viewer - Free.
• Professional grade for
and offline use.
businesses and individuals.
• Community access to • Design & Drafting - $99/mo.
• Own all files created. • Fully Synchronous parametric
professionals.
• Foundation - $179/mo.
CAD.
• CAD when you need it • Solid Edge & Local
- cancel anytime. Motors Support. • Classic - $229/mo.
• 2D & 3D formats + import from
DXF, DWG, STA, IGES & more. • Premium - $299/mo.
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62. Make:
“Be Vewy Vewy Quiet, I’m Hunting Corvettes”
@MAKE @localmotors
MAKE makeCOOLcars

63. Empowering a World of auto-
MAKERS
@MAKE @localmotors
MAKE makeCOOLcars