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CREDENTIAL
2022
Expert Standard
Flash Work
Maxi-Performance
02
03
WEARE
E
Not just the
but also the
MADMEN
GIGMEN
04
* The word GIG is used in part in the spirit of the word Gig Economy.
GIG MEN are freelancers in the creative field.
GIG MEN are highly skilled people who directly perform meticulous work.
Mai Creative understands the new operating trends of the post-pandemic world in 2021, we have been adapting to leverage the expertise power
of not only full-time creatives but also in conjunction with creative professionals. Freelance to bring the best value to partners' projects.
05
“OURSTANDING”
W
We are people who have lived
and worked for many years in
the field of creativity and
communications.
We have a team of
gig men/women with highly
specialized knowledge and skills
that are always ready.
We have strategic partners with
a deep and wide understanding of
creativity, branding, marketing, and
communications.
06
WHYUS
S Always ensure quality from
experts in the creative and
communications industries.
Always have right team with the
suitable expertise for projects
from large to small.
Optimize human resources
costs for your business.
Expert Standard Flash Work Maxi-Performance
08
WEDO09
BRAND
Brand Naming
Brand Story
Logo & Brand Identity
Brand Design
Packaging Design
Mascot Development
IMC:
Creative Strategy
Concept / Ideas
TV Commercial
Key Visual
Execution / Production
BTL&TRADE:
POSM
Promotion Materials
DIGITAL:
1. Social:
Content Plan
Content Production
Viral Video
Bumper Ads
Commercial MV
Community Management
2. Digital Design:
Media Banner
Landing Page
Ux Ui / Web Design
Motion Graphic
PR Plan
PR Artical
Brand Event / Activation
Photo Shooting
Film Shooting
Media Planning
Performance FB / GG
COMMUNICATIONS PR PRODUCTION
MEDIA
WE &PARTNERS
10
11
OUR PORFOLIO
www.maicrea.com
12
HUY MAI
Huy is a creative in the marketing and communications industry. For many years in
this field, he has worked at Top Notch Agencies such as: Ogilvy, Bates CHI, Isobar
& Dentsu iProspect with positions as Designer, Senior Art Director and Creative
Director. He has seen and understood the big picture of Communications from
Branding, Advertising, Digital, Social to Event and Activation. Thereby, he
always aim to generate creative values suitable for each different client.
Brands he handled: Budweiser; Unilever; Ovaltine; Microsoft; Carlsberg;
Nestlé; Huawei; Castrol; Lazada; Prudential; Sapporo; EVA Air;
Bridgestone etc.
His Philosophy:“GOOD IDEAS GIVE US INSPIRATION, GREAT
IDEAS BRING US HAPPINESS, BAD IDEAS PREPARE US
A START.
2013 Ux Ui Design
Web4gSolutions - Technology Company
2014 - 2016 Jr. Art Director
T&A Ogilvy - PR & Activation Agency
2017 Art Director
Bates CHI - Creative Agency (ATL)
2018 Sr. Art Director
isobar - Digital Agency (IMC & Digital)
2019 Creative Director
iProspect - Media Agency (Performance)
2021 - Now
Founder / Business Director Mai Creative
Business Director
13
MAITEAM
14
A highly motivated, self-learning senior with multitasking and organization skills. Having
extensive experience of performing and planning with more than 3-year work experience
exposing high-profile clients from FMCG to Home Appliances (Nestle, Ajinomoto, Tefal, ...) at a
global advertising agency have extended my knowledge in integrated media as well as tactics in
optimization. I also have gained a reputation for customer service mindset and being a team
player throughout my career.
TH TR N – Operation Manager
15
Trân - a trendy genz girl. Although only working in a social environment for a short time,
deep and thorough understanding of how major social networking platforms like Facebook, Tik Tok,
Youtube etc. Moreover, she is also experienced and proficient in managing
and community groups.
Brands Trân has handled: Romano, Panasonic, Sea Crown, MB Bank, Rohto, Enfa, etc.
TRÂN L – Account Supervisor
Trân
fanpages, campaigns
16
TH O TR NH – Senior Art Director
Thảo an Art Director with many years of experience in top notch agency environments such as:
Publicis, Hakuhodo, Cheil, Leo Burnett. She has mastered creative and design skills. Moreover,
Thảo understands the art direction of each client that she has worked with. As a result, the prod-
ucts she makes not only have high aesthetic standards but also have a distinct identity for each
different brand.
Brands she handled: Panasonic, Techcombank, Nestle, Heinekene, etc.
17
TH O NGUY N – Senior Graphic Designer
Thảo joined the advertising industry since 2018, starting with graphic design. He is a person more
about a doer than a talker. Working with the team, he makes the projects come true through art
expertise. Over 4 years experience, he has worked for the clients: Heineken (Strongbow, Bivina…),
Real estate (Fill more, Aston,HungThinh, Me Linh plaza, Nova land…), Romano, AIA Exchange,
Chubb Life, Sony, TP Bank , etc.
18
Th o is a senior graphic designer with more than 3 years of experience working at agencies .Such
as: Dinosaur, Zee. Not only is Th o proficient in design skills, but she also has a deep
understanding of the fine arts for the brands she has handled.
Brands Th o has worked with: Panasonic, MB bank, VIB bank, Shinhan Bank, Diana, Molfix, Merries
Vietnam, Jacob Crept, Lazada, Nuvi, etc.
TH O HU NH – Senior Designer
KI T THÁI – Motion/Graphic Designer
Kiet a young Junior Graphic Designer with a lot of passion for design. Despite only having 1 year of
experience in the field of design, he highly appreciated for his fast progress and possession of diverse
skills from Graphic, Motion to 3D Design.
Brands Kiet worked with: Panasonic, Vinfast, Obagi, MB Bank, Rohto etc.
20
21
Truong is a Designer with a logical and structural working mindset. Truong spends most of the
project's time on research and analysis before starting work. Therefore, the web design and Ui Ux
projects that he handles are always quality and well-built projects.
Brands Truong has worked with: Enfa, Panasonic, MBBank, Sea Crown, etc.
20
TRƯỜNG TRẦN – UI UX Designer
Duyên is a strategic planner who has strengths on researching, trend spotting, social listening,
industry landscape analysis. Therefore, she has abilities to build up a strong brand strategy,
especially digital and communication, align with a strong foundation of Brand value, Category
truth and Customer Insight. Duyen has deliver her planning works to noticable clients from Thien
Long Group, Masan, ACB, Pattaya Food, Sociolla, Orion, etc.
DUYÊN LÊ – Junior Strategic Planner
has a
Thien Long, etc.
22
24
My has been a Content Writer for agency-side since 2019. My is passionate about writing creative
content with a basic background in graphic design. As a result, she has the ability to generate &
realize ideas using both words & visuals. Her work is described by three adjectives: Interesting,
flexible and effective.
Brands she handled: VinFast E-Scooter, Tiger Beer, Panasonic, Obagi, Fresh etc.
MY HU NH – Senior Content Writer
26
PR AGENCY
SAM COMMUNICATIONS
OUR STRATEGIC PARTNERS
27
OUR STRATEGIC PARTNERS
PRODUCTION HOUSE
OSCAR MEDIA
28
GIG
PARTNERS
STRATEGY
PARTNERS
OUR BASIC PROCESS
Flexible depending on the specifics of each project
Example 01 Example 02
Create directions and lead
Ex: Create the big Idea.
Final check and take responsibility
for the finished products
Professional implementation
Ex: Key visual shooting
Create direction and lead
Ex: Develop key visual
and tagline.
Supervising
Supervising
GIG
PARTNERS
Brainstorming to create directions
Ex: Create the concept for fanpage
Final check and take responsibility
for the finished products
Create direction and lead
Ex: Content writing & designing
Supervising
Supervising
STRATEGY
PARTNERS
Professional implementation
Ex: Content planning
29
OUR CLIENTS
AGENCIES
BRANDS
30
SHOWCASE
31
CREATIVE DIGITAL SOCIAL
SUMMER CAMPAIGN:
LÀM ĐÁ SIÊU NHANH
RINH QUÀ SIÊU ĐÃ
Scope of work:
Creative Direction
Digital, Social Planning & Execution
Key Visual
Bumper Ads
https://vimeo.com/720741403
32
Landing Page
33
Digital Banner Social Content
34
CREATIVE DIGITAL
35
36
TIKTOK VIDEO:
ROHTO TIK TOK
BRAND VIDEOS
Scope of work:
Creative Ideas
Motion Graphic
37
BRAND NAMING BRAND DESIGN
38
BRAND IDENTITY:
ANVEST FINTECH
START-UP BRAND
DESIGN
Scope of work:
Creative Ideas
Motion Graphic
39
40
41
OVERSEAS OUTSOURCING UX UI DESIGN
FROM NETHERLANDS & CANADA
42
ALWAYS ON OUTSOURCING:
UX UI DESIGN
WEB DESIGN
Scope of work:
Art Direction
Ux Ui Design
44
45
46
Call: 091 636 1990 - Huy Mai
Send: huy.mai@maicrea.com
Come: 178/15B Pasteur, Ben Nghe, Dist 1, HCMC
Access: www.maicrea.com
THANKYOU

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Credential Mai 2023

  • 4. E Not just the but also the MADMEN GIGMEN 04 * The word GIG is used in part in the spirit of the word Gig Economy. GIG MEN are freelancers in the creative field. GIG MEN are highly skilled people who directly perform meticulous work. Mai Creative understands the new operating trends of the post-pandemic world in 2021, we have been adapting to leverage the expertise power of not only full-time creatives but also in conjunction with creative professionals. Freelance to bring the best value to partners' projects.
  • 6. W We are people who have lived and worked for many years in the field of creativity and communications. We have a team of gig men/women with highly specialized knowledge and skills that are always ready. We have strategic partners with a deep and wide understanding of creativity, branding, marketing, and communications. 06
  • 8. S Always ensure quality from experts in the creative and communications industries. Always have right team with the suitable expertise for projects from large to small. Optimize human resources costs for your business. Expert Standard Flash Work Maxi-Performance 08
  • 10. BRAND Brand Naming Brand Story Logo & Brand Identity Brand Design Packaging Design Mascot Development IMC: Creative Strategy Concept / Ideas TV Commercial Key Visual Execution / Production BTL&TRADE: POSM Promotion Materials DIGITAL: 1. Social: Content Plan Content Production Viral Video Bumper Ads Commercial MV Community Management 2. Digital Design: Media Banner Landing Page Ux Ui / Web Design Motion Graphic PR Plan PR Artical Brand Event / Activation Photo Shooting Film Shooting Media Planning Performance FB / GG COMMUNICATIONS PR PRODUCTION MEDIA WE &PARTNERS 10
  • 12. 12 HUY MAI Huy is a creative in the marketing and communications industry. For many years in this field, he has worked at Top Notch Agencies such as: Ogilvy, Bates CHI, Isobar & Dentsu iProspect with positions as Designer, Senior Art Director and Creative Director. He has seen and understood the big picture of Communications from Branding, Advertising, Digital, Social to Event and Activation. Thereby, he always aim to generate creative values suitable for each different client. Brands he handled: Budweiser; Unilever; Ovaltine; Microsoft; Carlsberg; Nestlé; Huawei; Castrol; Lazada; Prudential; Sapporo; EVA Air; Bridgestone etc. His Philosophy:“GOOD IDEAS GIVE US INSPIRATION, GREAT IDEAS BRING US HAPPINESS, BAD IDEAS PREPARE US A START. 2013 Ux Ui Design Web4gSolutions - Technology Company 2014 - 2016 Jr. Art Director T&A Ogilvy - PR & Activation Agency 2017 Art Director Bates CHI - Creative Agency (ATL) 2018 Sr. Art Director isobar - Digital Agency (IMC & Digital) 2019 Creative Director iProspect - Media Agency (Performance) 2021 - Now Founder / Business Director Mai Creative Business Director
  • 14. 14 A highly motivated, self-learning senior with multitasking and organization skills. Having extensive experience of performing and planning with more than 3-year work experience exposing high-profile clients from FMCG to Home Appliances (Nestle, Ajinomoto, Tefal, ...) at a global advertising agency have extended my knowledge in integrated media as well as tactics in optimization. I also have gained a reputation for customer service mindset and being a team player throughout my career. TH TR N – Operation Manager
  • 15. 15 Trân - a trendy genz girl. Although only working in a social environment for a short time, deep and thorough understanding of how major social networking platforms like Facebook, Tik Tok, Youtube etc. Moreover, she is also experienced and proficient in managing and community groups. Brands Trân has handled: Romano, Panasonic, Sea Crown, MB Bank, Rohto, Enfa, etc. TRÂN L – Account Supervisor Trân fanpages, campaigns
  • 16. 16 TH O TR NH – Senior Art Director Thảo an Art Director with many years of experience in top notch agency environments such as: Publicis, Hakuhodo, Cheil, Leo Burnett. She has mastered creative and design skills. Moreover, Thảo understands the art direction of each client that she has worked with. As a result, the prod- ucts she makes not only have high aesthetic standards but also have a distinct identity for each different brand. Brands she handled: Panasonic, Techcombank, Nestle, Heinekene, etc.
  • 17. 17 TH O NGUY N – Senior Graphic Designer Thảo joined the advertising industry since 2018, starting with graphic design. He is a person more about a doer than a talker. Working with the team, he makes the projects come true through art expertise. Over 4 years experience, he has worked for the clients: Heineken (Strongbow, Bivina…), Real estate (Fill more, Aston,HungThinh, Me Linh plaza, Nova land…), Romano, AIA Exchange, Chubb Life, Sony, TP Bank , etc.
  • 18. 18 Th o is a senior graphic designer with more than 3 years of experience working at agencies .Such as: Dinosaur, Zee. Not only is Th o proficient in design skills, but she also has a deep understanding of the fine arts for the brands she has handled. Brands Th o has worked with: Panasonic, MB bank, VIB bank, Shinhan Bank, Diana, Molfix, Merries Vietnam, Jacob Crept, Lazada, Nuvi, etc. TH O HU NH – Senior Designer
  • 19. KI T THÁI – Motion/Graphic Designer Kiet a young Junior Graphic Designer with a lot of passion for design. Despite only having 1 year of experience in the field of design, he highly appreciated for his fast progress and possession of diverse skills from Graphic, Motion to 3D Design. Brands Kiet worked with: Panasonic, Vinfast, Obagi, MB Bank, Rohto etc. 20
  • 20. 21 Truong is a Designer with a logical and structural working mindset. Truong spends most of the project's time on research and analysis before starting work. Therefore, the web design and Ui Ux projects that he handles are always quality and well-built projects. Brands Truong has worked with: Enfa, Panasonic, MBBank, Sea Crown, etc. 20 TRƯỜNG TRẦN – UI UX Designer
  • 21. Duyên is a strategic planner who has strengths on researching, trend spotting, social listening, industry landscape analysis. Therefore, she has abilities to build up a strong brand strategy, especially digital and communication, align with a strong foundation of Brand value, Category truth and Customer Insight. Duyen has deliver her planning works to noticable clients from Thien Long Group, Masan, ACB, Pattaya Food, Sociolla, Orion, etc. DUYÊN LÊ – Junior Strategic Planner has a Thien Long, etc. 22
  • 22. 24 My has been a Content Writer for agency-side since 2019. My is passionate about writing creative content with a basic background in graphic design. As a result, she has the ability to generate & realize ideas using both words & visuals. Her work is described by three adjectives: Interesting, flexible and effective. Brands she handled: VinFast E-Scooter, Tiger Beer, Panasonic, Obagi, Fresh etc. MY HU NH – Senior Content Writer
  • 25. 28 GIG PARTNERS STRATEGY PARTNERS OUR BASIC PROCESS Flexible depending on the specifics of each project Example 01 Example 02 Create directions and lead Ex: Create the big Idea. Final check and take responsibility for the finished products Professional implementation Ex: Key visual shooting Create direction and lead Ex: Develop key visual and tagline. Supervising Supervising GIG PARTNERS Brainstorming to create directions Ex: Create the concept for fanpage Final check and take responsibility for the finished products Create direction and lead Ex: Content writing & designing Supervising Supervising STRATEGY PARTNERS Professional implementation Ex: Content planning
  • 29. SUMMER CAMPAIGN: LÀM ĐÁ SIÊU NHANH RINH QUÀ SIÊU ĐÃ Scope of work: Creative Direction Digital, Social Planning & Execution Key Visual Bumper Ads https://vimeo.com/720741403 32
  • 31. Digital Banner Social Content 34
  • 33. 36 TIKTOK VIDEO: ROHTO TIK TOK BRAND VIDEOS Scope of work: Creative Ideas Motion Graphic
  • 34. 37
  • 35. BRAND NAMING BRAND DESIGN 38
  • 36. BRAND IDENTITY: ANVEST FINTECH START-UP BRAND DESIGN Scope of work: Creative Ideas Motion Graphic 39
  • 37. 40
  • 38. 41
  • 39. OVERSEAS OUTSOURCING UX UI DESIGN FROM NETHERLANDS & CANADA 42
  • 40. ALWAYS ON OUTSOURCING: UX UI DESIGN WEB DESIGN Scope of work: Art Direction Ux Ui Design
  • 41. 44
  • 42. 45
  • 43. 46
  • 44. Call: 091 636 1990 - Huy Mai Send: huy.mai@maicrea.com Come: 178/15B Pasteur, Ben Nghe, Dist 1, HCMC Access: www.maicrea.com