4. 02
01Introduction
McDonald's fast food restaurant is one of the largest franchises in the
United States as well as aboard
The first McDonald's restaurant was started in 1948 by brothers Maurice
(“Mac”) and Richard McDonald in San Bernardino, California
On April 15, 1955, Kroc opened the first McDonald’s franchise in Des
Plaines
The company’s stock began trading publicly in 1965
5. 02
01Continue...
The public face of McDonald’s was created in 1963 with the introduction
of a clown named Ronald McDonald
The chain extending to Canada in 1967
The first McDonald's restaurant was started in 1948 by brothers Maurice
(“Mac”) and Richard McDonald in San Bernardino, California
A total of 10,000 restaurants by 1988, and operating more than 35,000
outlets in more than 100 countries in the early 21st century
6. 02
01Continue...
Website www.mcdonalds.com pakistan
Headquarters Oak Brook, Illinois,United States of America
Current CEO Stephen J. Easterbrook
Founders Maurice and Richard McDonald
Employees 235,000 (2018)
Competitors Subway & Burger King.
7. 02
02 Vision Statement
“to move with velocity to drive profitable growth and
become an even better McDonald’s serving more customers delicious
food each day around the world.”
03 Mission Statement
“to be our customers’ favorite place and way to eat and drink.”
8. 02
04 Strategic Goal & Objective
Place the Customer experience at the core of all we do
Committed to our people
Believe in the McDonald's system
Operate our Business Ethically
Give back to our communities
Grow our Business Profitably
Strive continuely to improve
10. 05
SWOT Analysis
S W
O T
Strengths Weakness
Opportunities Threats
Strengths
1. The second-largest restaurant network serving
customers in over 120 countries
2. The most recognizable brand in restaurant industry
Weakness
1. It will be harder and harder to find prime locations
to build a set of golden arches.
2. the dividend growth rate has been slowing and
will probably continue to slow or level off.
Opportunities
1. opportunities for new restaurants outside the
United States
2. Low interest rates provide cheap capital for
growth
Threats
1. McDonald's faces competition from strong peers
Yum! Brands and Burger King.
2. Commodity price increases could increase costs
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12. 04
Human Resource Management
In Academic terms!
HRM is made up of four activities
Getting people
Preparing them
Simulating them
Keeping them
Human resource management called HRM for short
references to the practice and policies you needs to
carry out the personal aspect of your management
job
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13. 06
Functions Of HRManager
Staffing Training Motivation Mantainance
Staffing involves recruitment
and selection of required
staff
Motivation is an individual
inner state that causes her or
him to behave in a way that
insures the accomplishment
of some goals.
Training is a process of
developing qualities in
human resources that
ultimately will enable them
to be more productive
The objective of this phase is to
put into place the activities that
will help retain productive
employees.
01 03
02 04
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14. 02
09Job Analysis
Questionnaire
Employees fill questionnaires in every 2nd month to know the performance of the
restaurant
Observation
Observation is also a way to gather the information about a job and to achieve different
satisfaction levels.
15. 10
Continue...
Job Description
In job description, the duties and responsibilities of
the designation are mentioned..
Job Specification
The eligibility criteria for crew level members is:
Education: Matric
Age: maximum 25 years
Experience: Not required
The eligibility criteria for managers is:
Education: Masters degree with a major in
business
Age: maximum 28 years.
Job Rotation
The employee’s job is changed after 1month if
he/she had performed well in the previous job
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19. 02
12Pay Plans
Retain: McDonalds gives salaries to their employees on the basis of their
performance
hourly-paid employees Most employees are paid by the hour and are referred to
as 'crew members'
Entry level positions (part and full time) start at minimum wage with possibility of a
raise every six months
20.
21. 02
Financial Incentives
Cash Based
Attendance Allowance
Annual Allowance
Medical Allowance
Hard Soft Furnishing
Leave Fair Assistance [LFA]
Non-Cash Based:
Crew of the Year
Crew of the Month
Branch of the Year
Access to gift certificates
Free food
22. 02
Ethics & Employee Rights
Comply with the U.S. Foreign Corrupt Practices Act (FCPA)
Employees shouldn't use company computers to transmit illegal information or
use the McDonald's logo for personal gain. Any conflicts of interest should be
immediately shared with the company's Global Compliance Office
Bribery is strictly prohibited
23. 02
Employee Rights
The Fair Labor Standards Act enforced a minimum wage, and overtime pays for
workers
The Equal Pay Act demanded that men and women of equal jobs must be paid
equally
The Family and Medical Leave Act of 1996 required businesses to provide up to
12 weeks
Other acts such as harassment including racial jokes, offensive comments and
affirmative action (employees are encouraged to report misconduct without fear
of retaliation)
The Americans with Disabilities Act of 1990 did not allow discrimination in
hiring, promotion, and compensation
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Conclusion
McDonald’s believes that the success of
the restaurants and the company is achieved
through the people it employs. The company aims
to recruit the best people, to retain them by
offering ongoing training relevant to their position
and to promote them when they are ready. Its
recruitment policies, procedures and practices
reflect the company’s determination to fulfill
its aim.
