1. IILM ACADEMY OF HIGHER LEARNING
JAIPUR
MAHESH SOLANKI
PGDM 12-14

2. BMW
BAYERISCHE MOTOREN WERKE
Presented By:
Indu Tanwar & Mahesh Solanki

3. • Type - Aktiengesellschaft
• Traded as - FWB: BMW
• Industry - Automotive
• Predecessor(s) - Bayerische Flugzeugwerke AG
(BFW)[1]
• Founded - 21 July 1917
• Founder(s) - Franz Josef Popp
• Headquarters - Munich, Germany
• Area served - Worldwide
• Key people - Norbert Reithofer (CEO), Joachim
Milberg (Chairman of the supervisory board),
Adrian van Hooydonk Design Director

4. Products - Automobiles, motorcycles, bicycles
Production output- 1,481,253 Automobiles (2010)
112,271 Motorcycles (2010)
Revenue - €60.48 billion (2010)[2]
Operating income - €5.094 billion (2010)[2]
Profit - €3.218 billion (2010)[2]
Total assets - 108.87 billion (end 2010)[2]
Total equity - €23.10 billion (end 2010)[2]
Employees - 100,306 (end 2011) [3]
Subsidiaries - Rolls-Royce Motor Cars
Husqvarna

5. The first car which BMW successfully produced and the car which launched
BMW on the road to automobile production was the Dixi, it was based on
the Austin 7 and licensed from the Austin Motor Company in Birmingham,
England.

6. Worldwide sales
2000 - 2000
822,181 2006 - 1,185,088
2001
2001 - 880,677 2007 - 1,276,793
2002
2002 - 2003
913,225 2008 - 1,202,239
2004 2010
2003 - 928,151 2009 - 1,068,770
2004 - 1,023,583 2010 - 1,224,280
2005 - 1,126,768

7. • 1 series (F20) (2011-present) Hatchback
• 1 Series (E81) (2004–present) Coupe and convertible
• 3 Series (F30) (2012–present) Sedan
• 3 Series (E90) (2005–present) Coupe, convertible and
wagon
• 5 Series (F10) (2010–present) Sedan and Wagon
• 5 Series Gran Turismo (2009–present) Progressive
Activity Sedan
• 6 Series (F12) (2010–present) Coupe, convertible, Gran
Coupe
• 7 Series (F01) (2008–present) Sedan

8. • X1 (2009–present) Compact Crossover SUV/Sports
Activity Vehicle (SAV)
• X3 (F25) (2010–present) Compact Crossover
SUV/Sports Activity Vehicle (SAV)
• X5 (E70) (2006–present) Compact Crossover
SUV/Sports Activity Vehicle (SAV)
• X6 (2008–present) Sports Activity Coupe
• Z4 (E89) (2009–present) Sports Roadster

9. PRODUCT BMW
• Wide selection of models
• Different styles to meet
the customers needs
• BMW Universal
Bluetooth
• iPod with BMW
• BMW accessories

10. PLACE BMW
• A lot of locations to serve the customer better
55 Auto Park Circle 1155 Leslie Street 4505 Dixie Road
Woodbridge Toronto Mississauga
8111 Kennedy Road 480 Steeles Avenue West 11 Sunlight Park Road
Markham Thornhill Toronto