1. CASE STUDY ON PALACE ON WHEEL
Presented by.
MAHAVEER MEHTA.
JAIN COLLEGE
BANGALORE.

3. SUMMARY
Launched in 1976by GOI.
Introduced in the year 1982.
The trip is a package tour.
The schedule route.
It is a journey worthy of kings.

4. The 14th coaches.
Each coach is duplicated in the form of
palaces
2 restaurant cum kitchen.
Bar cum lounge with 4 service car.
Library facility.

5. CONTD…
It is a fully Air conditioned
Separate Coach
The Train also Has common dining room.
The Cost per ticket is around 25,000.

6. India consumer can pay is Rupees
Foreign tourist can pay is Dollar ($).
Souvenirs have antique finish.
Palace coverage : Jodhpur, Jaipur
, Udaipur , Jaisalmer Delhi, Agra and
many more …

7. Theoretical background.
Restaurants : The Maharaja" and "The
Maharani"
ATM/and Satellite Phone
Accommodation
Medical
Lounge.

8. Theoretical background
Physical Evidence.
 EXTERIOR.
 INTERIOR.

9. Service scape.
Other tangibles.
Uniforms
Stationary
Utensils
Ticket
food

10. What are the salient features of the physical
evidence provided by Palace- On- Wheels
Kingdom like ambiance.(kota, Jaipur, udaipur,
jaisalmer etc.)
Cream saloons.
Embellished with intricate designs.
Hotels and restaurants.(Five star)
Museums.
Telephone, refrigerator, television.

11. Contd..
Bedroom
Dinning hall
Drawing room.

13. Which five elements of service
scape are important.
Layout & lounge.
Air temperature.
Uniforms.
Food & cutlaries.
Equipments.

14. Suggestion for improving service quality to
make it memorable for foreign tourist.
Increase number of days.
Increase in destination spots.
Increase the no of trains.
Need to enhance facilities for children's.
Enlarge the cabin size.
Hygienic part need to be taken into
consideration.
Vibrations and sound needs to be taken
care.

15. Contd..
Music and video presentation needs
to be improved.
Regular checkup needs to be
carried.(repair and maintenance).
Senior citizens needs to be given
special attention.
Neat and clean railway station shall
have a good impact on foreign tourist.

16. Preparation of promotional message copy
.
Atithi devo bhava
Creating awareness through.
Company websites.
Social media.
Youtube
Blogging.
Coupons
16

17. Message copy.
Heritage of Rajasthan.
Site seeing.
Culture of rajwada.
And many more….
These are the true flavors of Rajasthan which
can be seen through a wonder piece i.e PALACE
ON WHEELS supported by GOI and Rajasthan
Govt .for more details log in to our
website:https:// www.palaceonwheels.net.