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MobileTv by WiZE
A New Viewing experience,
                A new revenue Opportunity




    Product Overview and Company Introduction to
Content
• WiZE – Independent Mobile Border
  Cast Station @ Mobile and Web
• The Technology
• The Possibility
• The Conclusion
• Q&A
ABOUT US
About Us
• WiZE Mobile is a fully Bumiputra owned organization which was
  incorporated on the 27 Oct 2009 and located in Seksyen 6 Shah
  Alam.



                    “Independent Mobile
                     Border Cast Station”
• Providing a Platform for Content Providers and Service Provider both Free
  or Premium Channels and move more toward a Google type business
  model
2009 WiZE Mobile Projects
No   Month / Year   Description                                             Remarks
1    August 2009    First Time Going to the Public                          Hits : 70k Hits
                    - Pete Teo - Broadcast the Launch of 15 Malaysia        Via Mobile and Web
                    (Live)
                    - Program in Live in inspire Series…

2    Oct 2009       In house Production and Live event coverage

                    - Covered the Bagan Pinang by-Election for 13           Daily viewers 15k- 20k
                    days giving viewers insights of the election live via   Hits- Via Mobile and
                    mobile                                                  Web
3    Oct 2009       Pas Seminar Politic Live ANNTV via Mobile,              1500 Hits-Via Mobile
                    AntaraTV (Pas), Live & Inspire
                                                                            and Web
4    Dec 2009       GITC                                                    Exhibition
5    Dec 2009       Project Love (RED)                                      -World Record Event
6    Dec 2009       RTM 1 gone WIZE                                         Target 1.2 Million
                                                                            Viewers via MobyleTV
Undertaking Projects
No   Month / Year    Description                              Remarks
1    Jan 31          Bola.my Finalist Beauty Pageant          LIVE stream via
                                                              Mobile and Web
2    Feb             -MuTV (Mobile University TV)             Jaring Collaboration
3    Xtream Sports   Cross Country Cycling (Nationwide)       - WiZE to stream Live via
                                                              mobile
4    1 May           Live Stream from Abu Dhabi to Malaysia   - WiZE Mobile Soft
                                                              Launch
                     -Target Audience 100,000 via Web
                     - 300,000 via Mobile
5    29-31 March     -OIC Conference                          LIVE stream via
                       TPM Collaboration
                                                              Mobile
6    15-18 June      - CommunicAsia 2010                      Exhibition
7    27-28 Feb       -- Karnival Inovatif 2010                YIP – 2days Event
                     -- WorldWide Stream via mobile and Web
Future Projects
No   Month / Year   Description                      Purpose
1    2-4 April      Formula One World-Championship   LIVE Stream via
                                                     Mobile
2    11 June        World Cup 2010                   LIVE Stream via
                                                     Mobile
WiZE Gone International
No   Projects       Description                                  Purpose
1    IMG            SNTV services and SNTV World Cup News        Digital Media Content
                    - Joanne Poon, VP, A/Pacific IMG

2    Sum2, LLC      Distribute Numerous Channels                 Content Distribution
                    - James McCallum, President Sum2,LLC

3    Viasat         -Video on Demand                             Video on Demand
                    - Niklas Hammarstrom, Project Manager VOD,
     Broadcasting   Viasat Broadcasting
                                                                 Distribution
Free to Air Channels
Subscriptional Premium Content
THE TECHNOLOGY
The Technology
     What is Mobile TV
• Many has claimed it…..
• The term MobileTv has been tarnish by
  many providers in which today has
  confuse the users..
  “Providing a downloadable video
  based WEB does not make it a TV”
Why become a WiZE Mobile Partner?
WiZE MobileTv Solution
• WM provides LIVE streaming via mobile and Web
• Although running fully on the internet infra we have
  manage to throw out all the web based elements to
  run our platform as a TV Channel.
• No forwarding No Rewinding just view is
  Loops…..depending on the channel content
• Our interactive system provides many advantages that
  no broadcasting station in the world could , for instance
  …………..
MobyleTV MARKETPLACE
CSCs : Common short codes. Are being used effectively to create a dialog with
mobile users. Voting, polling, requests for feedback, sweepstakes, and contests
all require interactivity with the consumer and the brand.

CPM: Cost per Thousand. The CPM model refers to advertising bought on the
basis of impressions. Advertisers pay a predetermined price for a thousand
impressions.

CPC: Cost per Click. Advertisers pay for a click, irrespective of the impressions.
Commonly found in search advertising. Also referred to as PPC (Pay per Click)
advertising.

CPL: Cost per Lead. Advertisers pay for customer leads, irrespective of clicks or
impressions. Fastest growing segment in online advertising

CRM - Calculate the value. Exactly how will CRM benefit your business?
Strive to answer this question in terms of measurable ROI (return on
investment) and how CRM helps your employees use customer data more
effectively.
WiZE Mobile Solution
 WiZE Mobile TV solution currently runs totally via
 IP accessible via local WIFI or 3G (Data Charges
 Apply)

 System Requirement (Mobile)


 Streaming            = 250 Kbps/

 Device Requirement = Flash Lite 3 ,

 Smart phone App Store = iphone, Android, Palm
WiZE Mobile Broadcasting Station
WiZE Mobile solution supported
                   Device
Nokia N78            Nokia 6110         HTC-Pro             Motorola Q9h
Nokia E65            Navigator          S621(Same as T-     (CDMA)
Nokia N95 8GB        Nokia 5320         Mobile Dash)        Motorola Q9m
Nokia N95            Nokia 5700         HTC S740            Motorola Q
Nokia N73            Nokia E50          HTC Touch Cruise    Norman (same as
Nokia N81            Nokia E66          P3650               Moto Q 9h(GSM))
Nokia 6120 Classic   BlackJack II       HTC Touch           Palm Treo 700w
Nokia E51            Samsung SGH-i780   Diamond             Palm Treo 750
Nokia N81 8GB        T-Mobile Shadow    HTC Touch P3452     Palm Treo Pro
Nokia E71            T-Mobile Wing      HTC TyTN II P4551   Samsung SGH-i607
Nokia N96                               Motorola Q          BlackJack I
Nokia N82                               Motorola Q9c        Samsung SGH-i617
WiZE Mobile solution supported
                   Country
Kuwait             Russia         Argentina        Finland
Malaysia           Saudi Arabia   Australia        France
Mexico             Singapore      Austria          Germany
Netherlands        South Africa   Belgium          Greece
Norway             South Korea    Brazil           Hong Kong
Panama             Spain          Canada           India
Peru               Sweden         China            Indonesia
Philippines        Switzerland    Columbia         Ireland
Poland             Taiwan         Costa Rica       Israel
Portugal           Turkey         Czech Republic   Italy
Romania            UK             Denmark          Japan
United States of   United Arab
America            Emirates
The Possibility
WM “LIVE” Stream SOP
   Worldwide Audience
Checklist

 Internet Connection
 Laptop and Switcher
 Production Equipment


                         Internet Connection Setup


                         Production Equipment Setup


                         LiVE streaming Worldwide Q
The Possibility
                   via Mobile..
• Mobile can penetrate targeted market segment especially teenagers.

• An alternative solution - ANYTIME, ANYWHERE, ANYTHING.

• Broadband penetration is crucial, the technology is in place but not
  the take up. Mobile TV would drive the common interest that people
  loved – music, entertainment and information there and then.
  Widely access mobile TV would help the upgrading services by
  telcos.
Contact
Questions? Next steps?

          Maha
  Business Development
  maha@mobyletv.com
       012 6580089

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MobileTv By WiZE

  • 1. MobileTv by WiZE A New Viewing experience, A new revenue Opportunity Product Overview and Company Introduction to
  • 2. Content • WiZE – Independent Mobile Border Cast Station @ Mobile and Web • The Technology • The Possibility • The Conclusion • Q&A
  • 4. About Us • WiZE Mobile is a fully Bumiputra owned organization which was incorporated on the 27 Oct 2009 and located in Seksyen 6 Shah Alam. “Independent Mobile Border Cast Station” • Providing a Platform for Content Providers and Service Provider both Free or Premium Channels and move more toward a Google type business model
  • 5. 2009 WiZE Mobile Projects No Month / Year Description Remarks 1 August 2009 First Time Going to the Public Hits : 70k Hits - Pete Teo - Broadcast the Launch of 15 Malaysia Via Mobile and Web (Live) - Program in Live in inspire Series… 2 Oct 2009 In house Production and Live event coverage - Covered the Bagan Pinang by-Election for 13 Daily viewers 15k- 20k days giving viewers insights of the election live via Hits- Via Mobile and mobile Web 3 Oct 2009 Pas Seminar Politic Live ANNTV via Mobile, 1500 Hits-Via Mobile AntaraTV (Pas), Live & Inspire and Web 4 Dec 2009 GITC Exhibition 5 Dec 2009 Project Love (RED) -World Record Event 6 Dec 2009 RTM 1 gone WIZE Target 1.2 Million Viewers via MobyleTV
  • 6. Undertaking Projects No Month / Year Description Remarks 1 Jan 31 Bola.my Finalist Beauty Pageant LIVE stream via Mobile and Web 2 Feb -MuTV (Mobile University TV) Jaring Collaboration 3 Xtream Sports Cross Country Cycling (Nationwide) - WiZE to stream Live via mobile 4 1 May Live Stream from Abu Dhabi to Malaysia - WiZE Mobile Soft Launch -Target Audience 100,000 via Web - 300,000 via Mobile 5 29-31 March -OIC Conference LIVE stream via TPM Collaboration Mobile 6 15-18 June - CommunicAsia 2010 Exhibition 7 27-28 Feb -- Karnival Inovatif 2010 YIP – 2days Event -- WorldWide Stream via mobile and Web
  • 7. Future Projects No Month / Year Description Purpose 1 2-4 April Formula One World-Championship LIVE Stream via Mobile 2 11 June World Cup 2010 LIVE Stream via Mobile
  • 8. WiZE Gone International No Projects Description Purpose 1 IMG SNTV services and SNTV World Cup News Digital Media Content - Joanne Poon, VP, A/Pacific IMG 2 Sum2, LLC Distribute Numerous Channels Content Distribution - James McCallum, President Sum2,LLC 3 Viasat -Video on Demand Video on Demand - Niklas Hammarstrom, Project Manager VOD, Broadcasting Viasat Broadcasting Distribution
  • 9. Free to Air Channels
  • 12. The Technology What is Mobile TV • Many has claimed it….. • The term MobileTv has been tarnish by many providers in which today has confuse the users.. “Providing a downloadable video based WEB does not make it a TV”
  • 13. Why become a WiZE Mobile Partner?
  • 14. WiZE MobileTv Solution • WM provides LIVE streaming via mobile and Web • Although running fully on the internet infra we have manage to throw out all the web based elements to run our platform as a TV Channel. • No forwarding No Rewinding just view is Loops…..depending on the channel content • Our interactive system provides many advantages that no broadcasting station in the world could , for instance …………..
  • 15. MobyleTV MARKETPLACE CSCs : Common short codes. Are being used effectively to create a dialog with mobile users. Voting, polling, requests for feedback, sweepstakes, and contests all require interactivity with the consumer and the brand. CPM: Cost per Thousand. The CPM model refers to advertising bought on the basis of impressions. Advertisers pay a predetermined price for a thousand impressions. CPC: Cost per Click. Advertisers pay for a click, irrespective of the impressions. Commonly found in search advertising. Also referred to as PPC (Pay per Click) advertising. CPL: Cost per Lead. Advertisers pay for customer leads, irrespective of clicks or impressions. Fastest growing segment in online advertising CRM - Calculate the value. Exactly how will CRM benefit your business? Strive to answer this question in terms of measurable ROI (return on investment) and how CRM helps your employees use customer data more effectively.
  • 16. WiZE Mobile Solution WiZE Mobile TV solution currently runs totally via IP accessible via local WIFI or 3G (Data Charges Apply) System Requirement (Mobile) Streaming = 250 Kbps/ Device Requirement = Flash Lite 3 , Smart phone App Store = iphone, Android, Palm
  • 18. WiZE Mobile solution supported Device Nokia N78 Nokia 6110 HTC-Pro Motorola Q9h Nokia E65 Navigator S621(Same as T- (CDMA) Nokia N95 8GB Nokia 5320 Mobile Dash) Motorola Q9m Nokia N95 Nokia 5700 HTC S740 Motorola Q Nokia N73 Nokia E50 HTC Touch Cruise Norman (same as Nokia N81 Nokia E66 P3650 Moto Q 9h(GSM)) Nokia 6120 Classic BlackJack II HTC Touch Palm Treo 700w Nokia E51 Samsung SGH-i780 Diamond Palm Treo 750 Nokia N81 8GB T-Mobile Shadow HTC Touch P3452 Palm Treo Pro Nokia E71 T-Mobile Wing HTC TyTN II P4551 Samsung SGH-i607 Nokia N96 Motorola Q BlackJack I Nokia N82 Motorola Q9c Samsung SGH-i617
  • 19. WiZE Mobile solution supported Country Kuwait Russia Argentina Finland Malaysia Saudi Arabia Australia France Mexico Singapore Austria Germany Netherlands South Africa Belgium Greece Norway South Korea Brazil Hong Kong Panama Spain Canada India Peru Sweden China Indonesia Philippines Switzerland Columbia Ireland Poland Taiwan Costa Rica Israel Portugal Turkey Czech Republic Italy Romania UK Denmark Japan United States of United Arab America Emirates
  • 21. WM “LIVE” Stream SOP Worldwide Audience Checklist  Internet Connection  Laptop and Switcher  Production Equipment Internet Connection Setup Production Equipment Setup LiVE streaming Worldwide Q
  • 22. The Possibility via Mobile.. • Mobile can penetrate targeted market segment especially teenagers. • An alternative solution - ANYTIME, ANYWHERE, ANYTHING. • Broadband penetration is crucial, the technology is in place but not the take up. Mobile TV would drive the common interest that people loved – music, entertainment and information there and then. Widely access mobile TV would help the upgrading services by telcos.
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  • 24. Contact Questions? Next steps? Maha Business Development maha@mobyletv.com 012 6580089