XtreMe Imperium | Patronzz - Loyalty Management Solution
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Loyalty Solution for Shopping Centers & Airports
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XtreMe Imperium | Patronzz - Loyalty Management Solution
- 2. Imperium A LOYALTY PROGRAM THAT R E W A R D S Repeat Purchase Referrals Social Media Engagement Post this message on your wall & earn 10 REWARD points Follow us on Facebook. Gain 50 REWARD points You have 7 invitations left. INVITE friends & GIFT them a FREE dessert
- 3. Imperium A CAMPAIGNSOLUTION THAT SENDS Personalized & Relevant communication through Channel of customers choice
- 4. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Amplify word of mouth marketing - Rewards for social actions and referrals - Encourages customers to actively refer friends & post messages on Facebook and twitter
- 5. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Campaign management - Target Personalized offers - no more one size fits all offers - Integrated mobile, email, SMS, Facebook & Twitter campaigns
- 6. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Customer and program intelligence - Gain insights on customer purchase habits - Know return on your marketing efforts
- 8. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION MOBILE APP Personalized offers Claim purchase Recent purchases Mall directory Search Location and directions
- 9. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION OFFERS Customers get personalized & timelyoffers from participating stores
- 10. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Directory of Busines s Interactive business directory Search for specific stores Description and location information
- 11. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION CLAIM PURCHASES Customers can claim their purchase from any store within the mall Verification is seamlessly integrated with POS PATROL Smooth, quick and trusted verification process
- 12. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION A companion desktop app that has same functionality as the mobile app Accessed from any device using a web browser Tablet Laptop Mobile Phone Desktop APP
- 14. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Sending relevant information to customers is of paramount importance Better response rate to campaigns Customers get irritated with irrelevant and impersonal messages Improved cross sell and up sell opportunity CAMPAIGNS
- 15. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Customers can be selected by Demographics : Age, Gender Geography: Postal code Purchase: Purchase or non purchase in a time period in specific stores or category; Visits or non-visits in a time period Tier Level: Tiers reached or points earned Campaign response: Response or non-response of past campaigns; clicked Targeting CAMPAIGNS
- 16. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Customers aged between 20 and 35 who have also shopped in Fashion stores more than Rs. 5000 in the last month Platinum customers who have not purchased in the mall in the last 30 days Customers who have shopped Rs 50,000 or more in Jewelry and Rs. 25,000 or more in Fashions Customers who have used Offer58, a previous offer Customers who haven’t clicked on the email offer sent last week Sample Target Selections
- 17. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Send offers and messages to customers on channel of choice Mobile app Email SMS Facebook Twitter MULTI CHANNEL
- 19. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Number of members in the loyalty program By tiers, demographic and geographic groups New members joined; Active/inactive members Customer spending across category In each store category, program tiers, demographic and geographic groups Average number of store visits Point earned and redeemed Earned for purchase, social and referrals Most visited stores and categories by loyalty members Percent of members active in social media Percent of members who actively refer others LOYALTY Program Reports
- 20. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION Number of messages sent and response rate Email – sent, opened, clicked SMS – sent and delivered Facebook – messages posted Twitter – messages tweeted Number of offers redeemed By store By customer segment Best performing offers Offer redemption rate Return on offers CAMPAIGN & OFFER Reports
- 22. Imperium A COMPLETE CUSTOMER ENGAGEMENT SOLUTION For stores that are interested: Enable mobile ordering feature Choose items Make payments Visit mall store and pick up items Orders will be sent to store in email or SMS Payment can be settled weekly or monthly MOBILE ORDERING CUSTOM FEATURE