Put Your Content Where Your Audience Is: On Mobile
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Every brand is now a publisher - get ahead today and put your content on the devices that your clients use daily. Mag+ is a complete digital publishing solution, for more information about building robust mobile apps, visit: https://www.magplus.com/software-uses
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Put Your Content Where Your Audience Is: On Mobile
- 1. Mike Haney · New York · March 19, 2015 · Mobile Innovation Put your Content Where your Audience is: On Mobile
- 3. magplus.com What’s Mag+? An end-to-end solution for creating and distributing content for touchscreen mobile devices. It’s your mobile content hub.
- 4. magplus.com How does it work? magplus.com 1. Create and curate your content. Sources: •InDesign •Web •RSS •Newsfeed •CMS/DAM
- 5. magplus.com How does it work? magplus.com 2. Use our Web-based admin portal • Upload content • Build apps • Send notifications • Set entitlements
- 6. magplus.com How does it work? magplus.com 3. Distribute to a white-label or custom mobile app
- 7. magplus.com What do you do with it? magplus.com • Magazines—consumer, trade, custom • Annual and financial reports • Catalogs and e-commerce • Sales enablement • Internal communications • Manuals • Branded content • Entertainment (music and video) • Museums, education, sports …
- 8. magplus.com History • Founded in 2009 • Launched with the iPad in 2010 • Now 4,400+ public and private apps created across 1,900 brands • 23 million app installs • 60 employees in NYC, Stockholm
- 9. magplus.com Supports all mobile devices • Build apps for iPad, iPhone, Android tablet and phone, as well as Kindle Fire • Distribute apps in public marketplaces or privately • Create free or paid apps, newsstand or standalone
- 10. magplus.com Multiple sources • Design your own content using InDesign (CS4-CC) • Use our Studios service • Deliver content through embedded HTML, send in-app messages, live news and push notifications
- 11. magplus.com Personalized content • Add sign-in capabilities to gate content • Segment content based on behavior • Make the app increasingly personal
- 12. magplus.com Analytics and marketing • Built-in analytics to measure audience behavior and usage • Marketing tools to reach new audiences • Drive downloads, increase conversions, measure ROI
- 13. Pricing Occasionally Per Issue • One app • One device • Pay per issue $999/issue Frequently Monthly • One app • One device • Unlimited issues $499/month All features included at all levels. No mandatory download fees, ever How often do you want to publish issues?
- 14. • Build a custom Mag+ app! • Includes two components: the MIB reader and the Connection to the Mag+ backend • Allows you to use the Mag+ design tools and backend, while creating a custom end user experience • Customize the navigation, features, functions, menu, etc. • Or build the Mag+ functionality into another app—add a content tab to games, utilities, larger apps Mag+ app SDK $3,499/month
- 15. So what?
- 16. magplus.com Mobile is the first fundamentally new content distribution channel since desktop (web) 20 years ago. The new universe
- 17. magplus.com The reach, immediacy and intimacy of the mobile channel is disrupting publishing. The new universe
- 18. magplus.com The new universe Does your brand tweet? Have a Facebook page? A Pinterest page? A blog? YES! Congratulations, you’re a publisher! No! We don’t like loyal consumers. Good luck with that.
- 19. magplus.com Every brand is now a publisher. • Gatekeepers aren’t dead, but they’re not required. • Twenty years ago, how many brands thought about content? The new universe
- 20. magplus.com Every brand is now a publisher. • Gatekeepers aren’t dead, but they’re not required. • Twenty years ago, how many brands thought about content? The new universe
- 23. magplus.com Publishing workflow is no longer linear. There are new (and many more) inputs and outputs. And there are new monetization ecosystems The new universe Writer / Editor Media Audience Audience Media Brand Social
- 24. magplus.com Publishing is now more multi-channel: content consumers expect content in a variety of forms, from a variety of curators and at a variety of frequencies The new universe
- 25. magplus.com The good news: In a world of unlimited information, curation matters. So do experts. Brands are experts. The new universe
- 29. Mobile is where people live magplus.com 91% of adults have their mobile phone within arms’ reach 24/7. (Nielsen) 57% of people say that the tablet is their favorite place to consume content. (Mequoda Tablet Study) Adults spend more time on mobile media than they do on newspapers and magazines combined. (Nielsen)
- 30. Apps are what they use magplus.com Customers are downloading more than 800 apps per second at a rate of over two billion apps per month in the App Store. (Apple) As of February 2013, there are 224 million app users in the U.S. compared to 221 million laptop and desktop users. (Flurry) In 2013 Flurry counted 1.126 trillion app sessions.
- 31. Apps are the language magplus.com • 80% of a mobile users time is spent in Apps rather than mobile web. Flurry Analytics: April 2013
- 32. Apps are the language magplus.com App sessions on the tablet are four times longer than web sessions (24 minutes versus 6), and phone sessions three times as long. (Adobe)
- 33. magplus.com What should you do? AppsYour Brand
- 34. magplus.com What should you do? AppsYour Brand Your App
- 35. Some examples
- 36. magplus.com Sales apps EMC Interactive • Tablet app for sales professionals and partners • Demonstrates the value of EMC’s business solutions and technologies to EMC customers • Internally distributed through private app store and through public Apple App Store • Full user analytics gives sales manager insights into reps use of app
- 39. magplus.com Product apps VIC FIRTH Vic Firth Product Catalog • Includes sample drumming patterns and lessons
- 40. magplus.com Product apps Volvo Trucks • Used by Volvo sales force to inspire and explain technical details • Shows various vehicle options and configurations • Volvo allows current customers, sales representatives and potential customers access to download this enterprise app • This app has been translated into 29 different languages and published globally
- 42. magplus.com Catalog apps Famous Footwear • Seasonal catalog featuring full lines of shoes • Distributed to more than 1,000 stores and to consumers • Built in m-commerce allows users to purchase shoes directly from Famous Footwear
- 43. magplus.com Companion apps Emory Riddle Admissions App • Companion to the print Admissions Brochure
- 44. magplus.com Companion apps University of South Carolina Transitions 101 • Companion to textbook for a “welcome to campus” class for all freshmen • Interactive sports schedules • Assignment submission via app
- 45. magplus.com Training apps Ford training app for dealers
- 46. magplus.com Event apps PetSmart Employee Conference app • Includes interactive note-taking component
- 47. magplus.com Event apps Joe Gibbs Racing Guide to 2013 NASCAR Chase
- 48. Take-aways
- 49. magplus.com Strategy = Goals + Content Inventory + Resources What do I expect to get out of this app? What will I/we consider success? What content do I have? What content could I have? What content does the audience I want to get expect from this app? What kind of money do I have? What kind of talent do I have? What kind of time do I have? Have a goal
- 50. magplus.com • I have to seek out your web site or print product. • Once the app is on my device, you’re embedded. • It’s like having a walkie-talkie with the user. • You just have to speak into it! • Apps can create an intimate connection. Go from push to pull
- 51. magplus.com • Issues/curated bundles of content • Subscriptions (auto delivery) • Push (real-time) • In-app messages (get them when they open) • Newsfeeds (up-to-date content) • Web tools/apps (engagement) Use all content channels
- 52. Don’t just think about being a publisher. Think about being a communicator. Be relevant. Be timely. Make the conversation two-way. Establish a relationship with your user and it will pay off. Parting advice …
Hinweis der Redaktion
- Multi OS, orientation, screen sizes, ratios Push the limits, keep exploring Lower thresholds
- What I want to talk about is the idea of delivering content via an app, and why that is both valuable for your clients, and valuable for you as an agency
- Social is a form, blogs are a form. Mobile is a medium - different behavior, different economics, different physical demands
- We really have not yet even seen the effects of this - we’re seeing some fits and starts. But make no mistake—the world of media and content consumption is going mobile.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- There used to be very defined ways that content got published. Not anymore. Now content comes from all places, gets repackaged and reworked and republished. So guess what? Being a publisher is a lot more tricky than it used to be.
- There is no one winner. Flipboard did not kill Twitter, did not kill Facebook, did not kill the blog, did not kill the magazine. Variety.
- Brands can be experts. Brands can curate information for me.
- Brands can be experts. Brands can curate information for me.
- Brands can be experts. Brands can curate information for me.
- Brands can be experts. Brands can curate information for me.
- Chart Source: Flurry 80 per cent of mobile time spent in apps http://www.pocket-lint.com/news/50709/flurry-80-per-cent-mobile-time-in-apps
- Chart Source: Flurry 80 per cent of mobile time spent in apps http://www.pocket-lint.com/news/50709/flurry-80-per-cent-mobile-time-in-apps
- Chart Source: Flurry 80 per cent of mobile time spent in apps http://www.pocket-lint.com/news/50709/flurry-80-per-cent-mobile-time-in-apps
- Chart Source: Flurry 80 per cent of mobile time spent in apps http://www.pocket-lint.com/news/50709/flurry-80-per-cent-mobile-time-in-apps
- Name some brands and lets try to talk through each of these
- Name some brands and lets try to talk through each of these
- What I want to talk about is the idea of delivering content via an app, and why that is both valuable for your clients, and valuable for you as an agency
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- Does your brand tweet? Are you on Facebook? Pinterest? If so, congratulations, you’re a publisher. People are looking at content from you, the brand, not a media company talking about you. That’s a fundamental shift.
- What I want to talk about is the idea of delivering content via an app, and why that is both valuable for your clients, and valuable for you as an agency
- Name some brands and lets try to talk through each of these