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Oracle Apps crm Training and
Tutorials Available Online
Online | classroom| Corporate
Training | certifications | placements| support
CONTACT US:
MAGNIFIC TRAINING
INDIA +91-9052666559
USA : +1-678-693-3475

info@magnifictraining.com
www.magnifictraining.com
Oracle Corporation
Global CRM (GCM) Single Instance
• 1.8M Accounts
• 20M Contacts
• 20M Prospects

• 72M Marketing Responses
• 24M Sales Activities
• 18M Marketplace Accounts
Oracle’s Global CRM Implementation
Optimizing Our Go-To-Market

Objective
• Global, consistent, streamlined,
and scalable campaign to
opportunity to quote processes

Sales

Approach
Customer
Data

Partners

Marketing

•
•
•
•
•
•

Go Native – 90% vanilla
Go Fast – 1 year to rollout
Consolidation/Centralization
Start Clean, Stay Clean
Standards based Integration
Drive value with BI
Global CRM Single Instance Ecosystem

Implementation planned
<Insert Picture Here>

Marketing Business Cycle
Marketing Business Cycle
Siebel MRM
Planning and Budgeting
Define Marketing Initiatives
Create Funds & Allocate Budget
Request & Approve Budget
Create Plans & Programs
Campaigns/Os/Ts

eMarketing Apps
Plan

Marketing Execution
Landing Pad
Event Registration
Software Download

CRM Analytics (OBIA)
Closed Loop Reporting
Measure Marketing ROI
Track Budget to Actual
Fact-based Planning

Analyze

Global
CRM

Execute

Siebel Marketing
List and Segmentation
Target Audience
Build/Load Segments
Launch Campaigns
Email Marketing

Manage

Siebel Call Center

OCH & Siebel Marketing

Opportunity Management

Response Management

Opportunity Conversion
Opportunity Progression

Response Capture
Qualification
Assignment
Lead Creation
<Insert Picture Here>

Email Marketing
Siebel Email Marketing
CHALLENGES
• Legacy email systems were

custom, point solutions
• No integration with Siebel

Analytics & Segmentation
modules
• Minimal integration with

Siebel Marketing
• Legacy email systems were

running on antiquated
hardware and software
platforms making system
administration resource
intense
• Email list processes not well

integrated
• Limited ability to execute

multi-tier event driven
campaigns

CAPABILITIES

KEY VALUE & BENEFITS

• Scalable, high volume

• Centralized “bulk” outbound

delivery engine on standard
secure platform
• Response tracking fully

integrated
• Real time visibility into Email

Marketing Campaign KPI’s
• Automated bounce handling
• Personalized and

Conditional content
• Integrated with other Siebel

modules
• Lower support costs
• Tighter integration with Mail

Transfer Agent

email send processes &
systems
• Ability to fully support double

byte characters – From
Name & Email Creative
• Ability to execute recurring

and/or triggered email
communications
• Increased the effectiveness

of our email list management
process and email
preference/consent
management
• Out of the box support for

tracking email opens and
click-throughs
• Efficient review & disposition

of replies
<Insert Picture Here>

Email Marketing
Siebel Email Marketing

Global CRM

Data Warehouse

Email Marketing
Server
ESD
Email Send Daemon

Sun Solaris
Outbound
MTA
Mail Transfer Agent

BHD
Bounce Handler Daemon

Integrated Business Intelligence

Inbound
MTA

Outbound
Email

Bounces

CTD
Click Through Daemon

Unsubscribes,
Opens and
Related URLs

Internet
Should you require any further
information please do not hesitate to
contact us
• http://www.oraclecourseonline.com
• -oracle apps crm online training
contact us:
• info@magnifictraining.com or +919052666559
• By Real Time Experts from Hyderabad,
• Bangalore
• ,India,USA,Canada,UK, Australia,South
• Africa.
Oracle apps crm training and tutorials available online

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Oracle apps crm training and tutorials available online

  • 1. Oracle Apps crm Training and Tutorials Available Online Online | classroom| Corporate Training | certifications | placements| support CONTACT US: MAGNIFIC TRAINING INDIA +91-9052666559 USA : +1-678-693-3475 info@magnifictraining.com www.magnifictraining.com
  • 3. Global CRM (GCM) Single Instance • 1.8M Accounts • 20M Contacts • 20M Prospects • 72M Marketing Responses • 24M Sales Activities • 18M Marketplace Accounts
  • 4. Oracle’s Global CRM Implementation Optimizing Our Go-To-Market Objective • Global, consistent, streamlined, and scalable campaign to opportunity to quote processes Sales Approach Customer Data Partners Marketing • • • • • • Go Native – 90% vanilla Go Fast – 1 year to rollout Consolidation/Centralization Start Clean, Stay Clean Standards based Integration Drive value with BI
  • 5. Global CRM Single Instance Ecosystem Implementation planned
  • 7. Marketing Business Cycle Siebel MRM Planning and Budgeting Define Marketing Initiatives Create Funds & Allocate Budget Request & Approve Budget Create Plans & Programs Campaigns/Os/Ts eMarketing Apps Plan Marketing Execution Landing Pad Event Registration Software Download CRM Analytics (OBIA) Closed Loop Reporting Measure Marketing ROI Track Budget to Actual Fact-based Planning Analyze Global CRM Execute Siebel Marketing List and Segmentation Target Audience Build/Load Segments Launch Campaigns Email Marketing Manage Siebel Call Center OCH & Siebel Marketing Opportunity Management Response Management Opportunity Conversion Opportunity Progression Response Capture Qualification Assignment Lead Creation
  • 9. Siebel Email Marketing CHALLENGES • Legacy email systems were custom, point solutions • No integration with Siebel Analytics & Segmentation modules • Minimal integration with Siebel Marketing • Legacy email systems were running on antiquated hardware and software platforms making system administration resource intense • Email list processes not well integrated • Limited ability to execute multi-tier event driven campaigns CAPABILITIES KEY VALUE & BENEFITS • Scalable, high volume • Centralized “bulk” outbound delivery engine on standard secure platform • Response tracking fully integrated • Real time visibility into Email Marketing Campaign KPI’s • Automated bounce handling • Personalized and Conditional content • Integrated with other Siebel modules • Lower support costs • Tighter integration with Mail Transfer Agent email send processes & systems • Ability to fully support double byte characters – From Name & Email Creative • Ability to execute recurring and/or triggered email communications • Increased the effectiveness of our email list management process and email preference/consent management • Out of the box support for tracking email opens and click-throughs • Efficient review & disposition of replies
  • 11. Siebel Email Marketing Global CRM Data Warehouse Email Marketing Server ESD Email Send Daemon Sun Solaris Outbound MTA Mail Transfer Agent BHD Bounce Handler Daemon Integrated Business Intelligence Inbound MTA Outbound Email Bounces CTD Click Through Daemon Unsubscribes, Opens and Related URLs Internet
  • 12.
  • 13.
  • 14. Should you require any further information please do not hesitate to contact us • http://www.oraclecourseonline.com • -oracle apps crm online training contact us: • info@magnifictraining.com or +919052666559 • By Real Time Experts from Hyderabad, • Bangalore • ,India,USA,Canada,UK, Australia,South • Africa.