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Improving search experience is a very data driven & iterative process. Measuring the quality of search results and having the tools to measure, make sense and then improve your search ranking algorithms is key to the entire process. We'll talk through some aspects of how to measure quality for given search results and key metrics that the teams need to track to as they make changes to their search to make it better. Later during the talk, we’ll show a very basic example of how one can start to incorporate user behavior as part of the search results to influence the ranking of the results.