Presentation by Paul Wilkinson of pwcom.co.uk Presentation by Su Butcher of Justpractising.com at the Social Media for Business Conference 12 February 2015

1. pwcom.co.uk
Social Media for Business – February 2015
Social media:
tools and ‘mocial’
Paul Wilkinson
(pwcom.co.uk Ltd - @EEPaul)

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• Who am I?
• Social conversations
• Being more ‘mocial’
• Some social tools
• Management
• Measurement

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Who am I?
• author and technology consultant
• B2B PR professional since 1987
– in-house: Halcrow, Tarmac, BIW
– consultancy
(1998 - 2000, 2009 - today)
• Wikipedian (2003), blogger (2005)
and tweeter (2008)
• Be2camp founder (2008)
• chair, CIPR CAPSIG (2014 – today)
• member, CIPR social media panel

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Who am I?
@EEPaul

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• Web 2.0 or social media – What is it?
(Sources:
Wikipedia; Kaizo; Euan Semple)
“People having conversations online”
• the use of web technologies and web design to enhance
creativity, information sharing and collaboration among
users.
• “globally distributed, near instant, person to person
conversations”

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(Source:
Role of Social Media in Commercial Property
RICS 2009 – Remit Consulting)

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“Why?”
• engage in real-time online conversations
• expand range of communication tools
• join or open up new conversations
(new customers, projects, etc)
• improve networking
• extend reach of existing tools, networks
and content

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• Twitter use/growth strongly linked to UK
smartphone adoption (45+% own one)

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Worldwide Web 2.0
• 63m tablet
sales in 2011
• 2015: 326m
• IOS 46%,
Android 36%
by 2015Source: Gartner (Guardian, 22 September 2011)

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Demographic changes
 Generation Y (Millennials) – internet-savvy
 Generation Z (post-1995) – digital/social-savvy
 Aspirational, entrepreneurial
 Collaborative, creative, communicative
 Real-time, mobile multi-taskers
(Q: Are today's AEC businesses agile enough to
attract, develop and retain these workers?)

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Message, text, tweet … or email?

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• free CIPR download
• Designing PR
campaigns for mobile
consumption
• The mobile ‘journalist’
and ‘broadcaster’
• The mobile web
• Hyperlocal PR
• Internal comms
• Events and mobile
• http://www.cipr.co.uk/content/policy-resources/toolkits-and-best-practice-guides

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* Active = members who log in
at least once a month (MAU)

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• UK was 4th largest
Twitter population
• c. 44% Twitter accounts
• c. 24% active UK users
• 7% of Tweeters =
79% of UK Twitter traffic

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• 500m Tweets/day
(up from 2m/day in 2009)
• 2015 average: c. 6000 Tweets/sec
• Peak 143,199/sec
(3 August 2013 – Japan screening of “Castle in the Sky”)

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Twitter tools

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At http://twitter-clients.herokuapp.com/

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Tools – why?

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Tweetdeck

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Hootsuite

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Tools – why?
• at-a-glance “dashboard” view
• configure searches
• monitor lists
• manage multiple accounts
• publish updates
to Facebook,
Linkedin, etc
• schedule tweets
• shorten URLs

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Hootsuite
• In-built analytics
• Share an account
– eg: assign actions
• Schedule tweets
– RSS
• Manage contacts

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Simple monitoring
and measurement

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Social link monitoring
and measurement

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#hashtag monitoring
and measurement
TweetBinder; Tweetreach

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Website traffic monitoring
and measurement

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#qualitative monitoring
and story-telling
Curate Tweets, Flickr
(photos), Facebook, Tumblr,
G+, YouTube (videos), text
- into an embeddable timeline

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Wider social media
monitoring and
measurement

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Q&A
Thank you
Contact: Paul Wilkinson
Website: www.pwcom.co.uk
Tech blog: www.extranetevolution.com
PR blog: www.blog.pwcom.co.uk
Email: paul.wilkinson@pwcom.co.uk
Tel: +44 (0)20 8858 1104
mob: 07788 445920
Twitter: @EEPaul
http://www.google.com/profiles/paul.wilkinson19