Current Trends in Association Social Media Use--July 2015
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An overview of current trends in association social media use with highlights from several recent studies. For more details, visit http://mizzinformation.com/2015/07/30/current-trends-in-association%E2%80%8B-social-media-use/
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Current Trends in Association Social Media Use--July 2015
- 1. Current Trends in Association Social Media Use Maggie McGary Communications &PR Manager SFPE @maggielmcg TRENDSCOMMUNICATIONSLIVE BREAKFAST
- 2. Facebook
- 3. Instagram
- 4. Pinterest
- 6. One size does not fit all Source: Associations Now
- 7. Thank you! Visit MizzInformation.com for updates and ongoing insights
Hinweis der Redaktion
- Facebook continues to be the most popular network for associations, despite decrease in organic reach. Anecdotes I’ve heard from large brand social media managers point to decrease in effectiveness, despite paid promos Has become “old person” platform—may not be great for reaching younger members AOTA is one organization that’s still having great success with FB—but only with visuals, video Be prepared to pay to play and evaluate if it’s worth investment
- Images are king and Instagram continues to grow in popularity, even though associations are slower to adopt Best fit for associations seems to be around events, promoting content that can be conveyed visually Anecdotally Instagram is replacing Twitter as that platform becomes more and more crowded
- For associations for whom Pinterest is a good fit, it’s very effective ASHA example Continuing to grow in popularity Ability to promote content—worth a look to see if it’s a fit for your members Good examples—architecture, nurses/medical, fashion/retail, therapy
- Still emerging but should at least be on your radar Represents good opportunity to increase reach of your events, promote awareness Potential pitfalls are attendees sharing content, control mentality if associations attempt to proactively address PGA example
- Great to see more associations using social media What works for one might not work for another Set goals, evaluate effectiveness of platforms, pick what works best for your org Social media landscape is a moving target so keep an eye on the horizon for emerging platforms