Kids Magic Pen

1. Introduction
About Magic Pen
Introduction
Write with Me
My Art Studio
Library
Listening
Parental Control
Early Education
About IWIT
Our Partners

2. IWIT cooperate with Light Ray Education,
and the big famous kids publishers in
China, HK and Taiwan, using cutting-edge
technology, professional kids SW, creative
early educational content with interactive
features, based on IPAD platform, after 2
years of developing, brought the
unprecedented early education center.

3. Color:
• Along with the Kalala Magic Pen,
costumers receive free, total access
to the Kalala's Smart Park app.
• Using Kalala's Smart Park, teaching
kids how to write and draw step by
step becomes fun and easy!
• Turning the Magic Pen's thumb dial
quickly changes colors when
drawing! Other buttons allow for
easily changing tools and sizes. In
Kalala's Smart Park finished
drawing come to life!
The magic pen passed all the safety certificate like
CE, FCC, RoHS, REACH, EN71

4. • A new generation early education
platform based on IPAD, which can
interact with Magic Pen.
• A happy community for kids and
parents, include below 6 parts:
Parental control center, Art room,
Library, Early education school,
Listen world.
• Manage the kids info in the
“Cloud”, on line update resource.

5. The Kalala Magic Pen features patented technology and plenty of interactive
features. In Kalala's Smart Park kids learn to write letters step-by-step. If
letters are written incorrectly, the Magic Pen will vibrate as a reminder!

6. A “Cloud”drawing platform built by IWIT Early Educational Team, interact with
Magic Pen to change the stylus type and color, teach kids to draw hand by
hand.
• Smart Color - choose different kinds
of drafts to fill in color!
• I want to draw - choose different
canvas, stylus type and colors for
painting, also can share your drawing
in the “Cloud”.

7. • Follow me to draw - help kids learn
how to draw step by step, from
stroking to coloring, Magic Pen can
also make the picture move!
• Little gallery - We will hold art show
of different themes, kids from all
around of the world can attend, not
only can they see others’ work, but
also they can get professional
comments and guidance from
teachers.

8. Early education school is a built on “Cloud" platform, teach kids step by step.
2 part included: “M.I. Kids Education” and “My Life English”.
Along with Magic pen, you can get FREE abundant high quality contents,
divided by age, proceed in proper sequence. Contents will be updated in the air.

9. “MI Kids” interactive early educational eBooks are developed for 2 years by
American company Light Ray Education, based on theory of “Multiple
Intelligences”.
The books are divided for 3 age groups, from 3 to 9. Each age group has 7-9
books according to different areas.
Criteria Verbal linguistic
Logical-
Mathematical
Intrapersonal Interpersonal Naturalistic
Musical-Rhythmic
& Harmonic
Target
Increase the
kids’ ability of
reading, writing
and telling
stories.
Teach children
numbers and
math, increase
ability of
reasoning, logic ,
abstractions.
Teach children
the right
behavior and
self-management
Increase their
social skills ,
ability to
cooperate in
order to work as
part of a group.
Develop the
sensitive,
ethical, and
holistic
understanding of
the world,
broaden the
view of the
world.
Develop musical
intelligence,
improve the
artistic
sensitivity, to
sounds,
rhythms, and
color.

10. “Multiple Intelligence” theory was proposed by American developmental
psychologist at Harvard University Howard Gardner. He believes everyone has
multiple intelligence, i.e. eight criteria, represent 8 different abilities.
Professor Howard Gardner believes: “Intelligence is basically a potential
psychology .” Based on the multiple intelligence theory, in compliance with
the design for child development, early educational interactive eBooks will
develop the kids intelligence and potential comprehensive and balanced.
According to the characteristics of critical period of development for children
3-6, We divided the books by age group, target to achieve eight intelligent,
train in all aspect: language, thought, society, art, health, etc., through the
game , stories, interactive way Kids can learn in fun and relax, thus have a
wonderful childhood.

11. My life & My ABC picture dictionary is an interactive English learning
textbook, authorized by Light Ray education.
The English words are divided for 3 age group, from 3 to 9. Each age group
has 200 words to learn, total 600 words. Kids can learn through interactive
games and activities.

12. My Life and My ABC’s picture dictionaries are expertly designed with ESLEFL young learners in mind. Featuring great artwork and
memorable characters, My Life and My ABC's books give children the chance to explore their world while deepening their vocabularies
and developing their language skills in a fun and natural way.
Our Philosophy
At WeeOcean respect for children is paramount. We believe that children were born with absorbent minds and are fully capable of
self-directed learning. During the first 7 years, a child learns best through imitative and sensory-based learning. To that end, ee have
developed My Life and My ABC’s as an educational model that focuses on the development of the "whole child" and stresses growth on
the child's terms. My Life and My ABC’s are about allowing children to explore the world as they know it while supporting their language
development. Children are encouraged to play and interact within each book’s environment. Our philosophy is based on the belief that
children are competent, curious and confident individuals who can thrive in a self-guided learning environment.
Our Approach
My Life and My ABC’s aim to foster naturalistic language acquisition by emphasizing communication and placing decreased
importance on conscious grammar study. The learning environment is completely stress-free. In the Natural Approach, language output is
not forced, but allowed to emerge spontaneously after students have been exposed to large amounts of comprehensible language input.
The Natural Approach develops communication skills and is primarily intended to be used with beginning learners. The Natural Approach
emphasizes interesting, comprehensible input and low-anxiety situations. The Natural Approach focuses on understanding messages in
the foreign language by creating situations that are intrinsically motivating to children. As Children progress through the series, they will
naturally begin reading on their own. We have taken a balanced approach to imparting literacy, utilizing both phonetic and “whole
language” approaches.
Our Methodology
Demonstration is the process of teaching through examples. Demonstration is similar to written storytelling and examples in that it
allow students to personally relate to the presented information. Memorization of a list of facts is a detached and impersonal experience.
My Life and My ABC’s conveys the same information through Demonstration, thus it becomes personally relatable. Demonstration helps
raise children’s interest and reinforces memory retention because it provides connections between facts and real-world applications of
those facts. Concepts and vocabulary are delivered alongside visual media. Demonstration teaches grammar, pronunciation, and usage
through the Inductive Process; that is, children learn through repeated listening.
Robbie Barfield
Editor in chief of Light Ray education

13. This is a library with kids interactive eBooks built in “Cloud”. Contents are
provided together by WeeOcean Digital, Melody and Shamrock Culture.
With exclusive section of famous publishers, you can get more great contents!
Along with Magic Pen, you can get FREE interactive books!
Animal World includes 5 categories,
introduce the animals all around the
world.
Interactive talking books, which divided
into 5 categories: classics, cognitions ,
behaviors, activities, manners.

14. When your eyes are tired, you can enter into our “Listen the world” section,
including a lot of free stories and songs.
You can learn the knowledge and manners while get your eyes protected, Magic
Pen can also play as a remote controller!

15. The Parental control center can set the user time for kids, and also monitor
the playing time of kids for each section.
Parent can even set up a timetable for kids daily learning and entertainment
content.

16. IWIT Digital is the developer and manufacturer for both “Kalala's Smart Park”
and “Kalala Magic Pen”.
Founded in 2011, IWIT Digital has been exclusively focused on kids' learning
tablet hardware and software development. I-WIT has over 100 employees,
over 80% of whom are engineers. IWIT Digital has developed many different
kids’ learning tablets, the best kid-friendly operating system in the industry,
and an assortment of kids' apps.
IWIT Digital products are exported to over 20 countries throughout Asia,
Europe, North America, and South America. IWIT Digital 's total shipment
quantity is over 300K.

17. By cooperating with well-known distributors and famous local brands, IWIT
Digital products have been placed on shelves in worldwide big stores.
All IWIT Digital products have passed the strictest tests by SGS and BV, and
have received child product safety certifications, such as EN71, ASTM, REACH,
FCC, CE and RoHS.
IWIT Digital has over 15 design patents and software copyrights, and the
“Kalala Magic Pen” and “Kalala's Smart Park” have been in development for 2
years.

18. WeeOcean Digital is partnered with Light
Ray Education in the development of
localized educational content.
• WeeOcean Digital was founded in 2011
and has been primarily focused on the
development and distribution of kid-
oriented contents using cutting-edge
digital technologies. WeeOcean Digital
maintains a catalog of over 100 digital
storybooks and nature books.
• WeeOcean Digital currently employs over
50 people staff members, including
software engineers, designers, editors,
and writers.
• WeeOcean's titles have been translated
into 10 languages and have been
distributed to nearly 20 countries
worldwide. WeeOcean has sold more than
one million copies so far; a great
accomplishment for a young company.
www.WeeOcean.com
Light Ray Education is an up-and-
coming American education company and is
an authorized developer of educational
content.
• Located in scenic Delaware, U.S.A., Light
Ray Education uses an assortment of
educational theories for a balanced and
natural approach to education.
• Light Ray's premiere program is their
celebrated “My Life” series, which
utilizes both whole language an phonics-
based learning to simulate an immersion-
style approach to language acquisition.
• Light Ray's latest endeavor, based on the
theory of multiple intelligences, is a
series of lessons for children ages 2-9.
All of its contents have been authorized
for use in American early education
institutions and all around the globe.
• Light Ray will also assign specialists to
help institutions localize content
according need.
www.LightRayEducation.com
Shamrock Culture is a cutting-edge digital
content provider based in Hong Kong.
Shamrock Culture published the first digital
animal encyclopedias in Hong Kong.
Melody Publishing has a first place market
share in Taiwan's children’s textbook market.
www.melody.com.tw
Children's Publications is a famous Taiwanese
publishing house with over 30 years
experience and is the Taiwanese
government's official co-publishing agency.
www.012book.com.tw
Happy Kids Publishing is a well-known
publisher publisher of kids' magazines and
early education materials based in Guangzhou,
China.
www.HappyKids.com.cn

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IWIT TECHNOLOGY CO., LTD.
©2014