A report on definitions, classification, and elements of innovation. School of Advanced Studies Pangasinan State University-Urdaneta Campus

1. DEF INITION & CL ASSIF ICATION OF
INNOVATION
D i s c u s s a n t :
M I C H E L L E A . G A L A M G A M
P r o f e s s o r :
D R . R O S A N N A G O N Z A L E S
PhDDS317 – Development and Management of Innovative Programs
EL EMENTS OF INNOVATIVE PROG RAM

2. • define innovation
• identify the classification of innovation
• identify the elements of innovative program
• understand the importance of these elements to
innovation
• identify the barriers in collaboration and ideation in
innovation

3. What is an ?
“Innovation is the economic impact of technological chance, as
the use of new combinations of existing productive forces to
solve the problems of business” (Schumpeter, 1982)
“Innovation consists of the generation of a new idea and its implementation
into a new product, process or service, leading to the dynamic growth of
the national economy and the increase of employment as well as to a
creation of pure profit for the innovative business enterprise” (Urabe, 1988)

4. What is an ?
“Innovation is the result of scientific work aimed at improving
the social activities and intended for the implementation of
social production” (Siauliai, 2013)
“Innovation is a process that combines science, technology,
economics and management” (Twiss, 1989)
“Innovation is a new knowledge incorporated in products,
processes, and services” (Afuah, 1998)

5. What is an ?
It is an idea, practice or object that is perceived as
new by an individual or other unit of adoption
I n v e n t i o n + C o m m e r c i a l i z a t i o n

6. What is
desirable to
users?
What is
viable in the
marketplace?
What is
possible with
technology?
INNOVATION
INNOVATION = desirable + possible + viable

7. Generic Classification of
Innovation

8. Classification of Innovation

9. ELEMENTS OF
INNOVATIVE PROGRAM

10. Elements of Innovation:
1. COLLABORATION

11. Collaboration
• is a process which brings
organizations together over
a shared question, creating
the space to explore how
thinking of people
differently and involving
them fully, can strengthen
organizations and indeed
sectors as a whole. Collaborative Innovation

12. 3 Basic Aspects
of Collaboration
1.Relationships
2.Process
3.Outcomes

13. 7 Reasons why Collaboration is Important
In general:
1. It helps us problem-solve
2. Brings people and organizations closer together
3. Helps people learn from each other
4. It opens up new channels for communication
5. Boosts morale across your organization
6. It leads to higher retention rates
7. Makes us more efficient workers

14. Why is COLLABORATION important in Innovation?
1. Associations
2. Speed
3. Connections
4. Energy
5. Implementation

15. Collaborative process
is more than working
together.
It means the ability to think together and to act on complex projects.
Thinking together is open innovation.

16. Strategic doing means:
1. Listen and explore – What
can we do together?
2. Learn and adjust – How
will we learn together?
3. Focus and align – What
should we do together?
4. Link and leverage – What
will we do together?

17. E X A M P L E S O F O P E N I N N O VAT I O N
W h a t c a n w e L e a r n f r o m t h e m ?
Samsung - Diverse types of
collaboration
• The four categories are even
described as being the "four legs of
the open innovation activities" at
Samsung.
The 4 categories of collaboration:
• Partnerships
• Ventures
• Accelerators
• Acquisitions

18. E X A M P L E S O F O P E N I N N O VAT I O N
W h a t c a n w e L e a r n f r o m t h e m ?
Facebook – Using Hackathons to generate fresh ideas
• The idea of these hackathons is that the employees generate new
ideas and innovations and make initial versions of them.

19. E X A M P L E S O F O P E N I N N O VAT I O N
W h a t c a n w e L e a r n f r o m t h e m ?
GE – Connecting with young talents
• GE is famous for their open innovation challenges and initiatives
The prizes for these challenges are very appealing for young
professionals and students and include:
• Scholarships
• Monetary awards
• Chances to work with GE on the project in question
• Paid internships

20. E X A M P L E S O F O P E N I N N O VAT I O N
W h a t c a n w e L e a r n f r o m t h e m ?
Philips – The High Technology
Campus
• Philips has a wide range of open
innovation activities. It has the platform,
the challenges and it activates its own
employees to think openly.
• Philips also established its own open
innovation campus at Eindhoven in
2003. The High Tech Campus is open
for a variety of companies to work in. It
offers them tools to help accelerate
their business and research projects.

21. E X A M P L E S O F O P E N I N N O VAT I O N
W h a t c a n w e L e a r n f r o m t h e m ?
Apple – Value creation through open platforms
• Apple is a typical example of a company that is very closed and
secretive of its R&D, so what is it doing on this list?
• Despite the closedness of Apple, they still use open innovation on
their own terms when they think open innovation is suitable.

22. Barriers to COLLABORATION
1.Poor Communication
2.Lack of proper planning
3.Not using the right tools

23. Elements of Innovation:
2. IDEATION

24. Ideation
• is a term that describes the
process in which new ideas
are created.
• this process begins with the
search for inspiration and
the generation of initial
ideas and ends with ideas
elaborated in detail. IDEATION

25. Ideation
Techniques
1.Brainstorming
2.Note taking
3.Mind mapping
4.Opposite thinking
5.Analogy Thinking

26. Successful IDEATION is
based on Creativity and
Strategy
Creativity is only a valuable resource in the ideation process if it is
successfully directed and if it serves to better achieve strategic goals.

27. Styles of IDEATION
• Problem solutions: This straightforward method is where an
individual identifies a problem that they subsequently solve.
• Derivative ideas: This involves making improvements to an
existing idea.
• Symbiotic ideas: This is a collision of several incomplete ideas
that combine to create a fully-baked, holistic idea.

28. Barriers to IDEATION
• hostile environment
• vague goals
• closed-minded individuals
• Groupthink
• people-pleasers
• ego
• inexperienced teams
• inability to think out of the box
• pessimism.

29. Conclusions
• Innovation can bring benefit for all the economy activity, with
implementing projects; produce the products with the new quality
and help to reduce costs of production circle. Also innovations can
catalyze the processes and save time.
• The past has brought us where we are today, continuing on the
same road will bring nothing new. Innovation through Collaboration
can bring new results
• Ideation is the creative process of generating new ideas, which can
be accomplished through a variety of ideation techniques, such as
brainstorming and prototyping. If done right, ideation is what helps
founders and executives determine the right problem to solve and
how to solve it.

30. ASSESSMENT:
1. Describe the elements of innovation present in your
organization
2. Give an example of an application of open innovation in
your respective organization. Enumerate and further
explain the categories of collaboration embedded in its
open innovation activities.

31. RUBRIC

32. References:
• (PDF) The definition and classification of innovation (researchgate.net)
https://www.researchgate.net/publication/318180953_The_definition_and_classification_of_innovation
• https://www.stlouisfed.org/publications/bridges/summer-2009/the-four-key-elements-of-innovation-collaboration-ideation-
implementation-and-value-creation#:~:text=Summer%202009-
,The%20Four%20Key%20Elements%20of%20Innovation%3A%20Collaboration,Ideation%2C%20Implementation%20and%20
Value%20Creation&text=Innovation%20requires%20collaboration%2C%20ideation%2C%20implementation,these%20element
s%20during%20breakout%20sessions.
• https://medium.com/new-citizenship-project/what-do-we-mean-by-collaborative-innovation-20ac137b214b
• https://www.planbox.com/3-reasons-why-innovation-is-important/
• https://blog.jostle.me/blog/why-collaboration-is-important
• https://www.freshconsulting.com/5-reasons-why-collaboration-contributes-to-innovation/
• https://www.viima.com/blog/16-examples-of-open-innovation-what-can-we-learn-from-them
• https://blog.capterra.com/project-collaboration-challenges-and-solutions/
• https://innolytics-innovation.com/what-is-
ideation/#:~:text=The%20term%20ideation%20describes%20the,idea%20management%20and%20innovation%20manageme
nt.nstitutecourseforhumanity/course/ideation.html
• https://www.oiedu.co.uk/otermansinstitutecourseforhumanity/course/ideation.html
• https://www.investopedia.com/terms/i/ideation.asp
• https://medium.com/new-citizenship-project/what-do-we-mean-by-collaborative-innovation-20ac137b214b
CREDITS to the owner of all the images/gif used in this PowerPoint presentation
and to other sources used not mentioned above.
NOTE: this presentation was used for class discussion only.

33. End of Presentation