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Maen Hammad
Maen Hammad
TechnologieBusiness
1 von 10
By: Maen Hammad
My Strategy Social Media + Daily Prizes = $
Target Audience • 16-40 year olds • Specifically those who use social media (Twitter and Instagram)
My Big Idea #CocaColaRewards -Daily rewards for an entire year to random participants who post a picture or tweet about Coca Cola using the #CocaColaRewards hashtag -Coke App: Accessible for iPhone and Android smartphones
Coca-Cola Picture App • Edits pictures with banners, Coca Cola bottles, and filters • Shares pictures to Twitter/Instagram • Daily Rewards • FREE!
How to Advertise #CocaColaRewards? • Google AdWords • Facebook Ads • Television Ads • Twitter/Instagram
TV Ads • Encourage hashtag participation by showing prizes and actual winners • Ads shown during key sporting and television events • #CocaColaRewards
Budget • Television Ads • $3,000,000 • Digital Media Specialists/App Production • $800,000 • Google AdWords/Facebook Ads • $5,000,000 Total: $8,800,000
Tracking My Success • Google AdWords: search engine traffic -Search Engine Optimization • #CocaColaRewards hashtag on Twitter/Instagram
The End

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Presentation1

  • 2. My Strategy Social Media + Daily Prizes = $
  • 3. Target Audience • 16-40 year olds • Specifically those who use social media (Twitter and Instagram)
  • 4. My Big Idea #CocaColaRewards -Daily rewards for an entire year to random participants who post a picture or tweet about Coca Cola using the #CocaColaRewards hashtag -Coke App: Accessible for iPhone and Android smartphones
  • 5. Coca-Cola Picture App • Edits pictures with banners, Coca Cola bottles, and filters • Shares pictures to Twitter/Instagram • Daily Rewards • FREE!
  • 6. How to Advertise #CocaColaRewards? • Google AdWords • Facebook Ads • Television Ads • Twitter/Instagram
  • 7. TV Ads • Encourage hashtag participation by showing prizes and actual winners • Ads shown during key sporting and television events • #CocaColaRewards
  • 8. Budget • Television Ads • $3,000,000 • Digital Media Specialists/App Production • $800,000 • Google AdWords/Facebook Ads • $5,000,000 Total: $8,800,000
  • 9. Tracking My Success • Google AdWords: search engine traffic -Search Engine Optimization • #CocaColaRewards hashtag on Twitter/Instagram