The document provides guidance on creating an effective infomercial. It discusses the basics of infomercials, including things to consider, factors for success, and steps for making one. Specifically, it recommends including a problem, solution, and call to action and keeping the storyline simple and realistic. Examples of social issues that could be covered include COVID-19, climate change, poverty, bullying, and discrimination. The overall aim is to empower educators through campus journalism.

1. REGIONAL TRAINING OF TRAINERS IN CAMPUS JOURNALISM
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INFOMERCIAL
EZER CARE D. PERALTA
Teacher III
Rajah Muda Elementary School-
BEAM, Tacurong City Division

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TERMINAL OBJECTIVE
At the end of the session, the participants should
be able to create an effective and research-based
infomercial.
ENABLING OBJECTIVE
Discuss the basics about infomercial-the things to
consider in writing infomercial, factors in creating
successful infomercial, steps in making infomercial.
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What are the advantages
of infomercial?

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Know the abbreviation, contraction, initialism.
shortening of our government agencies,
department, offices or bureau.

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DOH
DENR
DSWD
PSA
PRC
NDRRMC
WHO
PAGASA
PHIVLOCS
DOST

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Change is inevitable so we should be adaptive.
Together, let’s heal mother earth.
Global warming is worsening.
It’s not going to be easy, but it will be worth it.

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Use testimonials.

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Keep the storyline simple.

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Stay realistic.

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Call to action.

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call to action
problem
solution

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3. call to action
1. problem
2. solution

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Steps in making an
infomercial?
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Give an example of social issues.

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Covid 19 global warming/climate change
social media poverty malnutrition
child abuse and neglect drug addiction/substance abuse
environment i.e. open-pit mining global warming
fake news/misinformation teenage pregnancy
bullying mental health suicide education
Sexual Orientation and Gender Identity (SOGIE) discrimination

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