@madsvid was asked by Danish Broadcasting (DR2 Morgen) to provide UK production services for a two camera interview with Jamie Oliver. The work also involved producing and posting material to Social Media including Facebook, YouTube and Twitter.

1. News release / Case Study
Jamie Oliver helps
Danes save money
8th of November 2013

2. “Save with Jamie: Shop Smart, Cook
Clever, Waste Less” launched this week
internationally. The popular English chef
Jamie
Oliver
invited
Danish
Broadcasting’s culture guru Niels FridNielsen to London for a fireside chat in his
kitchen to be broadcast on “DR2 Morgen”.
Jamie, a bestselling author, does not need
to do much PR for his books. Only one
day was scheduled, which was packed
with media interviews both live and
recorded for the print press, radio and TV.
In between he also picked up a fellowship
from The Royal College of General
Practitioners for his work in tackling child
obesity.
Photo © Laura Jørgensen, November 2013
Story

3. Photo © Mads Nybo Jørgensen, November 2013
Story
Within Jamie’s busy schedule, Danish
Broadcasting was given just 30 minutes
to get into the kitchen, setup two
cameras and microphones, film the
interview and leave the location quietly
whilst the next journalist would already
be doing their interview.
Pre-filming location photo
Danish Broadcasting asked @madsvid to provide UK production services. A prefilming visit was made to the location to meet Jamie’s PA, determine requirements
and take pictures for camera placement. A Video camera supplier was contacted to
provide two cameras to match DR’s specifications, tripods, radio microphones and
using Jamie’s own studio lights. A plan was agreed with the TV presenter Niels
Frid-Nielsen, which included meeting him straight from the airport for a final briefing
and a good excuse to try out the delicious lunch menu at Jamie’s Fifteen
Restaurant close to the location.

4. Story
Photo © Mads Nybo Jørgensen, November 2013
On arrival Jamie’s PA decided that Niels was the Danish Broadcasting’s
answer to BBC Top Gear’s Jeremy Clarkson. From that point onwards there
was a fun filled interview, with more extras than could ever be fitted into the
already extended broadcast itself.
Jamie Oliver (R) and Niels Frid-Nielsen, Danish Broadcasting (L)
Reaching out on Social
Media such as Facebook,
Twitter and YouTube is
important for informing fans
and viewers alike about
upcoming events on TV.
Even before arriving we
were posting pictures to
Twitter. At the studio the
crew made sure to produce
still pictures in addition to
video.

5. Story
On departure the source footage was taken back to base for uploading to Danish
Broadcasting media servers. Two videos were produced from the excess footage
to go on YouTube the day before the morning broadcast and the press stills were
enhanced in Photoshop for use on Facebook.
The DR2 Morgen full programme can be watched here for the next week only until
the 15th of November 2013: http://bit.ly/192jSnf
The Jamie Oliver segment starts at 01:13:45. It is Danish language in the studio
and English between Jamie and Niels.

6. Links
Additional YouTube video with a bit of fun between Jamie and Niels:
http://youtu.be/0rSeCfy2t0s
Jamie Oliver: http://www.jamieoliver.com/savewithjamie/
Niels Frid-Nielsen, DR, Twitter: @NielsFrid
“Spar med Jamie” Danish version of the book can be purchased here:
http://bit.ly/1fmjkOP
Danish Publisher: Lindhardt og Ringhof Forlag A/S www.lindhardtogringhof.dk

7. Author & Contact details
Mads Nybo Jørgensen
e: mads@madsvid.com
web: www.madsvid.com
© Mads Nybo Jørgensen, @madsvid, November 2013