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Social media madness –join or die,[object Object],MadsFuhrFrederiksen – @madsfuhr,[object Object],November 2010,[object Object]
Humans – what’s up with them?,[object Object],We love to talk,[object Object],We love to engage in passionate matters,[object Object],We love to respond to other peoples passionate comments,[object Object],We love to mirror ourselves against others,[object Object],We love to reinsure our own raison d'etre (existence),[object Object],We love to talk in order to be heard,[object Object],We love to express our opinion,[object Object],We love to be “seen”,[object Object],We love to socialize,[object Object]
Agenda,[object Object],[object Object]
Why should you engage in social media?
Monitoring you social media activities
What tools should you use
YouTube – what can video do for your business?
Visual case stories
Questions & Discussion,[object Object]
first mover
early adaptor
passive
aggressive
involving
observant
loud
value-adding
ambassador
anonymous
?,[object Object]
Social Media Madness - join or die
Social Media Madness - join or die
Social Media Madness - join or die
Social Media Madness - join or die
Social Media Madness - join or die
Social Media Madness - join or die
Social Media Madness - join or die
Social Media Madness - join or die
Social Media Madness - join or die
Social media,[object Object],What happens in Vegas, stays on YouTube,[object Object]
Definition af “social”According to wikipedia.org,[object Object],“refers to a characteristic of living organisms (humans in particular). It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.”,[object Object],http://en.wikipedia.org/wiki/Social,[object Object]
Definition af “media”According to wikipedia.org,[object Object],“tools used to store and deliver information or data”,[object Object],http://en.wikipedia.org/wiki/Media,[object Object]
Definition af “social media”According to wikipedia.org,[object Object],“Social media are media for social interaction,,[object Object],using highly accessible and scalable publishing techniques.”,[object Object],http://en.wikipedia.org/wiki/Social_media,[object Object]
“…a responsibility to understandthe use of standards and the importance of makingWeb applications that work with any kind of device.”,[object Object],[object Object],Inventor of the world wide web,[object Object],http://www.bcs.org/server.php?show=conWebDoc.3337,[object Object]
Lots of platforms/channels,[object Object],[object Object]
Video and Image-sharing sites (YT, Flickr…)
Review sites (trustpilot.dk, ask.com etc.)
SNS (SocialNetworkServices, Facebook Social Plugins)
Bookmarking sites (delicious.com, enjoythin.gs…)
News aggregator sites, Wikis…
Music, entertainment sites,[object Object]
Brand awareness
Input for product development
Improve customer service
Closer dialogue with customers
Increase turnover
Generate leads
Other?,[object Object]
Conversations are here – are you a part of it??,[object Object]
Types of activities online,[object Object],[object Object]
Customers service questions/dialogue
Ideas/tips for product improvement
User-user input
Campaign/bonus requests
Social media at its best!,[object Object]
The boring formula,[object Object],Gain from investment – Cost of investment,[object Object],Cost of investment,[object Object],ROI =														x100 ,[object Object]

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