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Social Media Madness - join or die
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Mads Fuhr Frederiksen
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From my latest lecture at Medie- og Journalisthøjskolen 2010
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Social Media Madness - join or die
1.
2.
3.
4.
Why should you
engage in social media?
5.
Monitoring you social
media activities
6.
What tools should
you use
7.
YouTube – what
can video do for your business?
8.
Visual case stories
9.
10.
first mover
11.
early adaptor
12.
passive
13.
aggressive
14.
involving
15.
observant
16.
loud
17.
value-adding
18.
ambassador
19.
anonymous
20.
30.
31.
32.
33.
34.
35.
36.
Video and Image-sharing
sites (YT, Flickr…)
37.
Review sites (trustpilot.dk,
ask.com etc.)
38.
SNS (SocialNetworkServices, Facebook
Social Plugins)
39.
Bookmarking sites (delicious.com,
enjoythin.gs…)
40.
News aggregator sites,
Wikis…
41.
42.
Brand awareness
43.
Input for product
development
44.
Improve customer service
45.
Closer dialogue with
customers
46.
Increase turnover
47.
Generate leads
48.
49.
50.
51.
Customers service questions/dialogue
52.
Ideas/tips for product
improvement
53.
User-user input
54.
Campaign/bonus requests
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
Hundreds of thousands
of video uploads daily
76.
Every minute, 24
hours of video is uploaded to YouTube
77.
78.
Evenly divided between
males and females
79.
Spanning all geographies
80.
51% percent of
our users go to YouTube weekly or more often
81.
82.
83.
84.
85.
86.
87.
88.
89.
Monitoring online ”talk”
e.g. via TweetDeck
90.
Keyword-based monitoring
91.
Step 2
92.
Involve in the
medium
93.
React to the
talk (positive/negative)
94.
Engage in dialogue
95.
Step 3
96.
Facilitate new conversation,
increase your overall conversation volume through e.g. subject-related, questionbased posts
97.
Build a foundation
for dialogue/communication
98.
Respond quickly to
new comments, activity
99.
Step 4
100.
101.
102.
103.
104.
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