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COMMUNICATION IN
ORGANIZATION
EDM 501
Communication is…
●a technique involving the correct use of
language and efficient use of mechanical devices
such as telephone, radio, television, typewriter,
photocopier, fax machines, computers, etc.!
●a process which involves two or more people
transacting bits of information to one another
with the ultimate goal of eliciting a response be
it positive or negative
Purpose
1. To inform!
2. To influence or
persuade
Types
Informal Formal
Casual and
Spontaneous
Planned and
systematic
Types
Informal Formal
It can be mostly
oral
Can be both oral
and written
Types
Informal Formal
Flows in accord with the
organizational structure
Flows in every
possible direction
Types
Informal Formal
Non-
authentic –
high chance
of distortion
Authentic –
few chance
of distortion
Types
Informal Formal
Examples:!
●Meetings!
●Conferences!
●Memorandums!
●Letters!
●Bulletins
Examples:!
●relaying
information to co-
workers!
●Impromptu
discussions!
●Bull-sessions
The Communication Process
Communication is a process
which involves two or more
people transacting bits of
information to one another
with the ultimate goal of
eliciting a response be it
positive or negative
SENDER
IDEATION
ENCODING
RECEIVE
RTRANSMISSION
DECODING
UNDERSTANDING
FEEDBACK
ACCEPTANCE
AND ACTION
Conception of an idea or
thought by a person,
group or an organization.
IDEATION
The idea or thought is translated
into symbols, verbal or non-
verbal, that is understood by
others.
ENCODING
The idea or thought is passed
through one or more available
channels or through some
medium
TRANSMISSION
Interferences in the
communication processes
NOISE
Interpretation of the
message
DECODING
The receiver grasps
the essential of the
message
UNDERSTANDING
Acceptance is the willingness on
the part of the receiver to
comply with the message and
the action phase entails
implementation of the message
ACCEPTANCE AND
ACTION
Returned message from the
receiver to the sender. It is the
indicator of the listener’s
reaction
FEEDBACK
THANK YOU FOR LISTENING
FOR QUESTION/S REGARDING MY REPORT, YOU MAY SEND IT ON MY E-
MAIL AT onin_kat@yahoo.com

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Communication in organization