No matter the industry, branding will always play an important role in a business’s success. This is especially true for real estate agents, commercial and residential agencies need to have effective branding in their respective competitive markets. Branding is all of the ways you establish an image of your company in your customer’s eyes. For real estate agents, this branding occurs in a variety of places consisting of both digital and print marketing solutions. Your logo, website, graphics, brochures, yard signs and business cards all contribute to your brand and what clients can expect when seeking your services. While it is captivating to go about your real estate practices without a cohesive branding strategy, it would be best to read these tips and see if you are incorporating them or need to include them in your marketing plan.

1. Branding Tips
for Successful
Real Estate Agents
5

2. Branding is all of the ways you establish an image of your company in your customer’s
eyes. For real estate agents, this branding occurs in a variety of places consisting of both
digital and print marketing solutions. Your logo, website, graphics, brochures, yard signs
and business cards all contribute to your brand and what clients can expect when seeking
your services.
While it is captivating to go about your real estate practices without a cohesive branding
strategy, it would be best to read these tips and see if you are incorporating them or need
to include them in your marketing plan.
310.402.1613 | www.MadMindStudios.com

3. UNDERSTAND
YOUR TARGET CLIENT
Identifying your target client seems daunting at times, and it
is even more difficult to understand your target client.
You need to understand their motives, beliefs,
wealth and family size when you develop your
brand. While your brand is supposed to be
a good representation of yourself,
you must consider that your
brand must be attractive to
your target clients.
310.402.1613 | www.MadMindStudios.com

4. ESTABLISH
YOUR
REPUTATION
Reputations are important in a variety of industries, but
real estate in particular puts reputation on a pedestal. Do
you want your Yelp reviews to talk about how
personable and understanding you are, or how arrogant
your personality comes off as. Since you’ll be in direct
contact with your clients, it would be wise to establish
your reputation in accordance with your branding. Your
values, honesty and integrity are all things that you need
to be certain fit your brand strategy.
310.402.1613 www. MadMindStudios.com

5. CRAFT
A BEAUTIFUL WEBSITE
Your website should up-to-date with your current
information and have graphics that look like they
belong in 2017. Your content will be just as
important as the aesthetically pleasing elements
as your SEO is dependent on the information
provided on the web pages. The content and
graphics must fit your brand, and this shouldn’t
be taken lightly. When a potential client Googles
your company, your website needs to rank near
the top of the list, and the landing page must
illustrate to them exactly who you are and what
you can provide for them.
310.402.1613 | www.MadMindStudios.com

6. HAVE A
PERSONALIZED
LOGOYour logo should
be unique and should
distinguish yourself from the
flooded industry that is real estate.
Your logo can scream “Luxury”, but if
your target clients are not looking for relatively
expensive homes, they probably won’t contact you.
This is where understanding your clients plays an important
role in the creative process in creating your logo. Ultimately, the
logo must illustrate your brand.
310.402.1613 | www.MadMindStudios.com

7. A marketing plan should put your brand at its core,
with all of the components of the plan being involved
in promoting your identity. Targeting the identified
clients also applies here; it is best not to waste time
advertising to the wrong demographic. Social media
is a free option (but you can also have paid
advertisements) and it can establish your business as
more personable, if that is what your branding
identity is. Ultimately, marketing your services can
prove to be the deciding factor in whether you are
successful, or get buried in the competitive market of
real estate.
CREATE A
MARKETING PLAN
310.402.1613 | www.MadMindStudios.com

8. Talk. 310.402.1613
Write. info@madmindstudios.com
Look. www.MadMindStudios.com