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Creating Thought Leadership with LinkedIn
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LinkedIn
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LINKEDIN FACTS AND FIGURES IN 2014
• Passed 300 million users (May, 2014) – 1/3 of world professionals
• There are now over 1 billion LinkedIn endorsements
• 41% of LinkedIn visits are now via mobile
• 2.1 million LinkedIn groups
• Average time spent/month is 17 minutes
• The most likely demographic profile is:
• Male, Asian, 45-54 years
• Earns $150,000+
• No kids and has a Grad school education
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LinkedIn
From Connecting to Content Marketing
• 300M+ LinkedIn Users – 1/3 of world professionals
• LinkedIn acquired Slideshare
• Slideshare is world’s largest social content platform
• LinkedIn Allows Problem Solving
• From connecting with “elevator speech”
• To solving problems in discussion groups
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Building Thought Leadership Among Influencers
• Identify and Connect with Key Influencers
• Top influencers will help identify relevant discussion groups
• Top influencers help build credentials for meaningful relationships
• Top influencers will spread content across more followers (.e.g., Twitter)
• Tap into Relevant Groups
• From connecting with “elevator speech”
• To solving problems in discussion groups
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Selecting Groups from Influencers
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Selecting Groups from Influencers
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Selecting Groups from Influencers
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Find Groups from Channel Analysis
(Landscapes to Go)
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Find Groups from Channel Analysis
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Develop Content to Engage Groups
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Develop Content to Engage Groups
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Dive Into Group Discussions
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Dive Into Group Discussions
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Dive Into Group Discussions
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Dive Into Group Discussions
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Dive Into Group Discussions
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Offer Bricks and Feathers
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Offer Bricks and Feathers
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Results
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Results
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Results
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Conclusion
Let Your Content Do Your Talking
• Don’t claim to solve problems…SOLVE THEM!
• Be patient in addressing your content
• Connect with Key Influences
• Leaders help identify relevant groups and build endorsements
• Colleagues appreciate relevant content and problem solving Hold!!