2. Background
Book my show is the venture of Bigtree Entertainment PVT LTD. Bigtree entertainment was
founded in 1999, to set up India’s first entertainment ticketing mechanism. With a
dedicated team of 300 people, Bigtree is poised for growth in each sphere of its operation.
Bigtree has recently been invested by the TV18 group.
Popular Segments:
Movie Tickets
Plays
Events
Sports (new)
Applications
Competition:
Kyazoonga.com
Competition’s USP: Cricket Match Tickets, Live Events Tickets.
3. Bookmyshow’s Recent Achievements
• Online Auto Expo Tickets
• Tie up with Salman Khan’s NGO Being Human and launched Being
Human’s merchandise store.
• Book my show GSM applications
• Tie up with Cleartrip.
• Offers loyalty program in collaboration with I-mint
4. Bookmyshow Traffic Stats
Traffic Rank for past 3 months
Time Spent on Site
Source credit: Alexa
Source credit: Alexa
Pageview/user past 3 months
5. Traffic Analysis
•Looking at the roller coaster graph of traffic rank, it can be concluded that the traffic shoots
up when there is an event such as: new movie release.
•Time Spent on site vary from 3 min to 4 min, considerably good for an online site. But if you
monitor closely this is the time that is spent on selecting the seat and making payment.
Infact the session time for it 7 minutes.
•Page view/ user ranges between 3 to 4 they are:
View 1: Selecting the city and movie
View 2: Selecting the seats
View 3: Making payment
View 4: Homepage
Conclusion: A user comes to the site to perform an identified activity , performs it and leave.
That is the purpose of the site.
Hang on! There is more that can be done on the site to make it more
engaging.
6. How?
By leveraging the power of Social Media
By adding features that offer stickiness
Web 2.0
Now if I were to integrate these activities, how should I have done it?
7. A. Small revamp of the first scroll of the interface(keeping the same branding)
Book My Show LOGO F-Connect T-Connect
Menu Bar
Movies of the day Events of the day Plays of the week
Featured Movies/Events Bookmyshow rating :
Movie trailer Movie Synopsis with the star cast
Book Now
Rate Movie:
Write Review Twitter Verdict View photo gallery
Branding Area Twitter buzzing with?
Celeb feeds, Movie reviews by various
Critic.
BMS Youtube Channel Exciting offers Prebook
Watch movies
trailers, songs, behind the
camera shots, Events
archives
8. B. Features like Rate, Reviews: let users express their view point and engage with the existing community.
This will increase the time spent of the site gradually.
C. Twitter verdict: it will be a hashtag enabled feed for a particular movie . A user can see what people are
discussing about the movie and can share their view point as well.
D. BMS rating: A mix of expert +user ratings. (Can be sold)
E: Featured Section: Paid promotion
F: Photo gallery: Internet research shows that the a user spends maximum time viewing/uploading photos.
This feature should have pictures from the backstage, picture of red carpet, movie premiere etc. Time spent
on site can be increased massively.
G: Buzzing on Twitter: Celeb Feeds, Experts feeds on buzz about new movie, event, play, etc. A BMS hashtag
can also be enabled for this.
H:More integration like facebook feeds of what your friends like/watching can be a good option. Regular
facebook page updates on the activities, event happening on BMS.
I: Add this toolbar for sharing the content to various platforms can lead to viral.
J: BMS lovers Facebook Community – Regular Campaigns (promotional or non promotional).
K: BMS YouTube channel with Trailers, Songs , behind the camera, making of movie, live events archives.
