8. Twitter leader board (building the brand’s network / audience) CEO is the winner. Global case study on social media recruitment - Zappos Source: www.samanthabell.com.au Ι www.joannespain.com
9. Employees are authentic brand ambassadors Global case study on social media recruitment - Zappos Source: www.samanthabell.com.au Ι www.joannespain.com
10. Employees talking about work and celebrating company culture. Global case study on social media recruitment - Zappos Source: www.samanthabell.com.au Ι www.joannespain.com
11. The CEO is here: blog, twitter, linkedin .. open company culture + demonstrates thought leadership Global case study on social media recruitment - Deloitte Source: www.samanthabell.com.au Ι www.joannespain.com
12. Employees have impressive online profiles: blog, twitter, linkedin promote quality of company’s talent Global case study on social media recruitment – Deloitte Source: www.samanthabell.com.au Ι www.joannespain.com
13. A strong company-level social media presence More places to spread positive word-of-mouth Global case study on social media recruitment – Deloitte Source: www.samanthabell.com.au Ι www.joannespain.com