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Madhukar
Founder
madhukar@knowurture.com
+91 9845035436
www.Knowurture.com
We help address patient uncertainties by bridging the gap
between you, other patients and care takers (who have same
or similar ailments), and trusted medical experts around the
globe
What can we do?
Uncertainty of Treatment
Side effects of the drug?
Do I need a Surgery?
What are my treatment options?
Is it going to come back?
Or worsen?
Ailment uncertainties
What caused this?
Is it going to come back?
Am I going to pass this on to my
children or family members?
Existential Uncertainties
How does this effect my
relationships, finances and
lifestyle?
What does this mean to my life?
Longevity? Quality of life?
Life Changes
What is the likely outcome of
treatment?
What precautions do I need to
take?
Patient Uncertainties
"Apprehension, uncertainty, waiting, expectation, fear of surprise, do a patient more harm than any exertion"
- Florence Nightingale
Uncertainty of Diagnosis
Is my diagnosis, right?
Do I need a second opinion
Uncertainty in seeking care
Is my symptom serious?
Should I see a physician?
Which physician? Which
specialist?
It takes an average of 8
years for a patient with a
rare disease to receive the
proper diagnosis
Shire Disease Impact Report
26% of diagnosis were
found to be incorrect
Mayo clinic proceedings
3rd leading cause of death
is misdiagnosis
John Hopkins study
46% of all patients with
cancer are diagnosed when
it has already reached an
advanced stage
National Cancer Intelligence Network
“Most people will suffer from at least one wrong or delayed medical diagnosis during their lifetime”
Institute of medicine
Misdiagnosis
1/3rd i.e. 33% of
treatment plans do
not meet accepted
standards of care
Treatments
Were prescribed more medications, such
as antibiotics than they would have based
only on professional judgment
Undergo more tests than they would have
based only on professional judgment of
what was medically needed
.
Referred to specialists more often than
what was medically necessary
79%
74%
41%
Were recommended invasive procedures
such as biopsies to confirm diagnoses
more often than were medically
necessary
51%
Defensive Medicine
Problem
articulation
One size fits
all
Information
Asymmetry
Everything
about me
without me
Rushed
Physicians
Net Gap
Fragmented
care
Hospitals as
solutions
shops
Pain Points
Patients & Care takers
Problem formulation
Information Asymmetry
Ownership &
Motivation
Preferences
Paucity of time
Physician
Information Overload
Bias
Intuition & pattern
recognition thinking
Fragmented Care
Repair shop approach
Commingling Business
Models
Tertiary care centres Health eco system
Net Gap
One size fits all
Everything about the
patient without the
patient
Incentive driven care
Issues across the healthcare domain
6.75 Million health related
searches on the web every day
American Medical Informatics Association
56% patients seek second
opinions
Taylor & Francis Online
47% of patients find support and
useful information through online
communities
Mediabistro
Where does medical uncertainty lead patients?
Knowurture
Resolving - Medical Uncertainties
We work with patients, caretakers and physicians to
provide accurate, personalized diagnosis and appropriate
treatment plan, when faced with chronic ailment, rare
disease or any other complex, complicated medical
condition. Our proprietary methodology combines the art
and science of medicine to prevent, cure, care and gives
the ability to manage ailments over one's lifetime.
Patient
Caretaker
Physician
Nurse
Physiotherapist
Counsellor Geneticist
Nutritionist
Specialist
Diagnostic Lab
Patient communities
We connect you to a verified global network of
physicians, specialists and care providers with our platform
Our tool can provide clarity in a world of
unclear symptoms if you need medical
help
Clarity
Our AI tool interviews you like a panel of
doctors from different specialities, to
collect your medical history and
produce a report that can be sent to
your physician before hand
Hx.me
You can find the right physician with the
recommendation engine that is best
suited to your potential diagnosis
Doc Recommend
Our virtual patient advocate works with
you and providers to bridge care gaps,
ensure barriers to care are removed,
and improve the overall healthcare
experience
Virtual Patient advocate
We help set treatment goals so that the
seekers and providers are on the same
page and progress or otherwise can
effectively monitored
Treatment Goals
Our tool provides you with technical
information that is clear and unbiased to
ensure that preferences are based on fact
and not misconception. You and your
physician can weigh between various
treatment options and choose the one that
you prefer
Treatment Options
AI Tools can personalize your healthcare experience
Care news letter
Disease specific patient
facing updated information
collated and verified by
medical fraternity
Clinical Trial match
Clinical trial criteria
published by research
companies are matched to
the patients based on criteria
Care Dashboard
Custom dashboard and
analytics highlighting
prognosis and patient
activity
Drug Information
Drug interactions, side
effects, precautions and
administration in patient
language
Get access to researched, evidence-based, proprietary and
curated information from authentic sources
Personalized Information
Choose from treatment options
Set your treatment goals and work with your
physician(s) to make a shared decision regarding the
best treatment for you
Get an accurate diagnosis
The selected panel of physicians from various
specialties provide an accurate diagnosis and a
detailed report about your condition
Profile & Medical history
Complete your profile and medical history
questionnaire. Choose from our panel of suggested
physicians
Sign up
Signup as a patient or a patient caretaker on the
HowRU portal @ www.Knowurture.com
Resolve your uncertainty in 5 simple steps
Empower self and others
Get the best treatment, educate yourself and be in
control of your health. You can even help others who
are ailing from similar conditions
Hi , I am Afiya, patient
advocate. You can call me
on +91 6363074354 or chat
with me if you need help
with HowRU portal.
Priority Appointments
Timely and Accurate Diagnosis
Any Time, Any Where, Any Device, Medical records
Reduced Diagnostic tests and Procedures
Patient
Access to Local & Global Experts
Community Support
Patient facing Information
Shared Decisions
Virtual Care, wearables and video
Follow-up
What’s in it for you?
Knowurture for patients

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Knowurture for patients

  • 2. We help address patient uncertainties by bridging the gap between you, other patients and care takers (who have same or similar ailments), and trusted medical experts around the globe What can we do?
  • 3. Uncertainty of Treatment Side effects of the drug? Do I need a Surgery? What are my treatment options? Is it going to come back? Or worsen? Ailment uncertainties What caused this? Is it going to come back? Am I going to pass this on to my children or family members? Existential Uncertainties How does this effect my relationships, finances and lifestyle? What does this mean to my life? Longevity? Quality of life? Life Changes What is the likely outcome of treatment? What precautions do I need to take? Patient Uncertainties "Apprehension, uncertainty, waiting, expectation, fear of surprise, do a patient more harm than any exertion" - Florence Nightingale Uncertainty of Diagnosis Is my diagnosis, right? Do I need a second opinion Uncertainty in seeking care Is my symptom serious? Should I see a physician? Which physician? Which specialist?
  • 4. It takes an average of 8 years for a patient with a rare disease to receive the proper diagnosis Shire Disease Impact Report 26% of diagnosis were found to be incorrect Mayo clinic proceedings 3rd leading cause of death is misdiagnosis John Hopkins study 46% of all patients with cancer are diagnosed when it has already reached an advanced stage National Cancer Intelligence Network “Most people will suffer from at least one wrong or delayed medical diagnosis during their lifetime” Institute of medicine Misdiagnosis
  • 5. 1/3rd i.e. 33% of treatment plans do not meet accepted standards of care Treatments
  • 6. Were prescribed more medications, such as antibiotics than they would have based only on professional judgment Undergo more tests than they would have based only on professional judgment of what was medically needed . Referred to specialists more often than what was medically necessary 79% 74% 41% Were recommended invasive procedures such as biopsies to confirm diagnoses more often than were medically necessary 51% Defensive Medicine
  • 7. Problem articulation One size fits all Information Asymmetry Everything about me without me Rushed Physicians Net Gap Fragmented care Hospitals as solutions shops Pain Points
  • 8. Patients & Care takers Problem formulation Information Asymmetry Ownership & Motivation Preferences Paucity of time Physician Information Overload Bias Intuition & pattern recognition thinking Fragmented Care Repair shop approach Commingling Business Models Tertiary care centres Health eco system Net Gap One size fits all Everything about the patient without the patient Incentive driven care Issues across the healthcare domain
  • 9. 6.75 Million health related searches on the web every day American Medical Informatics Association 56% patients seek second opinions Taylor & Francis Online 47% of patients find support and useful information through online communities Mediabistro Where does medical uncertainty lead patients?
  • 10. Knowurture Resolving - Medical Uncertainties We work with patients, caretakers and physicians to provide accurate, personalized diagnosis and appropriate treatment plan, when faced with chronic ailment, rare disease or any other complex, complicated medical condition. Our proprietary methodology combines the art and science of medicine to prevent, cure, care and gives the ability to manage ailments over one's lifetime.
  • 11. Patient Caretaker Physician Nurse Physiotherapist Counsellor Geneticist Nutritionist Specialist Diagnostic Lab Patient communities We connect you to a verified global network of physicians, specialists and care providers with our platform
  • 12. Our tool can provide clarity in a world of unclear symptoms if you need medical help Clarity Our AI tool interviews you like a panel of doctors from different specialities, to collect your medical history and produce a report that can be sent to your physician before hand Hx.me You can find the right physician with the recommendation engine that is best suited to your potential diagnosis Doc Recommend Our virtual patient advocate works with you and providers to bridge care gaps, ensure barriers to care are removed, and improve the overall healthcare experience Virtual Patient advocate We help set treatment goals so that the seekers and providers are on the same page and progress or otherwise can effectively monitored Treatment Goals Our tool provides you with technical information that is clear and unbiased to ensure that preferences are based on fact and not misconception. You and your physician can weigh between various treatment options and choose the one that you prefer Treatment Options AI Tools can personalize your healthcare experience
  • 13. Care news letter Disease specific patient facing updated information collated and verified by medical fraternity Clinical Trial match Clinical trial criteria published by research companies are matched to the patients based on criteria Care Dashboard Custom dashboard and analytics highlighting prognosis and patient activity Drug Information Drug interactions, side effects, precautions and administration in patient language Get access to researched, evidence-based, proprietary and curated information from authentic sources Personalized Information
  • 14. Choose from treatment options Set your treatment goals and work with your physician(s) to make a shared decision regarding the best treatment for you Get an accurate diagnosis The selected panel of physicians from various specialties provide an accurate diagnosis and a detailed report about your condition Profile & Medical history Complete your profile and medical history questionnaire. Choose from our panel of suggested physicians Sign up Signup as a patient or a patient caretaker on the HowRU portal @ www.Knowurture.com Resolve your uncertainty in 5 simple steps Empower self and others Get the best treatment, educate yourself and be in control of your health. You can even help others who are ailing from similar conditions Hi , I am Afiya, patient advocate. You can call me on +91 6363074354 or chat with me if you need help with HowRU portal.
  • 15. Priority Appointments Timely and Accurate Diagnosis Any Time, Any Where, Any Device, Medical records Reduced Diagnostic tests and Procedures Patient Access to Local & Global Experts Community Support Patient facing Information Shared Decisions Virtual Care, wearables and video Follow-up What’s in it for you?