A PROJECT MADE ON AN IMAGINARY PRODUCT CALLED GUMMIE NUMMIES -A SUBSTITUTE OF CHEWBEARS WHICH IS A NUTRTITIONAL CANDY FOR THE KIDS SO THAT THEY CAN GET THE NUTRIENTS NECESSARY FOR THEM WHICH THEY MIGHT NOT GET DUE TO LOW INTAKE OF HEALTHY FOOD AND MORE INTAKE OF JUNK FOOD.

1. • IS YOUR CHILD A PICKY EATER?
• DO YOU FIND IT HARD TO FEED
YOUR CHILDREN WITH HEALTHY
FOOD?
• DO YOU WANT A SOLUTION FOR
THAT ????

2. Members And Their
Contribution
• MADHUMITHA ARJUNAN (1102): IDEA AND OBJECTIVES OF
THE BUSINESS
• APARNA VENUGOPLAN (1082): SWOT ANALYSIS,
,COMPETITORS
• MEAGAN MARTIS (1104): PRODUCT, SOCIAL
RESPONSIBILITY
• MADHAV MAHAJAN (1101): PROMOTION, PRICE, PACKAGE
• ABHI RAM VARMA (1096): FORM OF BUSINESS
ORGANISATION, ORGANISATION STRUCTURE

3. GUMMY
NUMMIES

4. Form Of Business
Gummie Nummies has formed a
Partnership with Candico India, a
leading candy manufacturer
in the country.

5. Organisational Structure
• Founded & led by Dr. Madhumitha, CEO
• Research team led by Meagan
• Madhav, the Marketing Manager
• Yeshasv, the Financial Manager
• Aparna, the General Manager
• Abhi Ram, representative of Candico India’s
partnership.

6. • Gummie Nummies shares 45% of its capital and profits with Candico
India.
• Apart from the profits earned through sales, Gummie Nummies helps
Candico India to enter the health-related food market without
disturbing any of their current candy line-up, and for a much lesser
cost.
• With Candico as a partner, Gummie Nummies has access to several
resources and amenities like
i. State-of-the-art manufacture facility & machinery.
ii. Financial support for continuous raw material supply and
production.
iii. Free-of-cost mentorship for improving overall marketing
Our Partner

7. Product
Gummie Nummies is a health supplement for your young ones.
 Licensed by ICMR & IAP
 Organic
 Vegetarian
 Provides 9 essential vitamins (A, B Complex, C, D, E, H) + iron+ calcium
 NO..
1. artificial colouring
2. artificial flavouring
 5 different flavours
 Child proof caps
 Containers available in 2 sizes.
1. Small with 20 supplements
2. Large with 60 supplements

8. Investment Structure
• 45% of our capital need is met through our
product partnered candy firm, and the other 55%
s invested by the one who gave the idea Dr.
Madhumitha.
• Candico India contributed 90 lakh INR with an
additional access to one of their manufacturer
facility and machinery.
• Additionally, Dr. Madhumitha has invested
another 1.1 crore INR.
• So, the initial investment of Gummy Nummies is

9. Operating Cost
0
10
20
30
40
50
60
70
80
90
100
Production Cost Research &
Development
Packaging Cost Selling Cost

10. Operating
Cost
Rs .210
Profit
Rs.60
Price
Rs. 270

11. OUR SELLING COST
Human
Billboards
Ad Spots
Television
Social
Media
Rs. 68400*2= 136800
Rs. 40000
Rs. 24,75,000 +
12,37,500
Rs. 1800*2= 3600

12. Our Scale Of
Production
Particulars Major cities Minor cities
Cities 16 3
Retailers 20 10
Bottles sold per retailer 30 30
Revenue Expected 2835000

13. Promotion
Nobody counts the no. Of
advertisements, people
just remember the
impression you make!

14. Ways of Promotion
 Social Media
 Partner with a company
 Human bill boards
 Sponsor a cause
 I LOVE YOU technique
 T.V Advertisement
 Ad spot on shopping cart handles

15. India Undernourished

16. Main Target Places
CHANDIGARH

17. Our Destinations
DELHI(HEADQUARTER):NCR(TRI-CITIES)
CHANDIGARH
RAJASTHAN: JAIPUR & UDAIPUR
MADHYA PRADESH: BHOPAL & INDORE
UTTAR PRADESH: LUCKNOW & AGRA
BIHAR: PATNA & GAYA
GUJARAT: AHMEDABAD & SURAT
CHHATISGARH: RAIPUR
ORRISA: BHUBANESHWAR & CUTTAK
JHARKHAND: JAMSHEDPUR
MEGHALAYA: SHILLONG

18. Packaging
•Don’t JUDGE the book
by it’s cover but a good
cover definitely attracts
the Reader!!

19. Toffee In The
Trophy
15 cm
1 cm
Diameter= 6cm

20. Levels Of Packaging
• Primary-Trophy
• Transportation-Cartons with the
capacity of 30 trophies of 250 gm.
each

21. W O T
•Provide children
with calcium and
vitamins
•Extensive research
and laboratory
analysis
•No artificial
coloring or
flavoring.
•Time and money
for research and
development.
•Promoted with
recommendation of
more doctors.
•Has the ability to
sell online.
•Potential to enter
international
market.
•Competition in
national and
international
market.
S

22. Competitors
First online store for organic multivitamins in
India.

23. Social Welfare
•We Have Specially Created The Gummie Nummies
Bottles To Be Top Grade 1 Quality PET. As Per
American Chemistry Council, These Are Reusable At
Homes.
•We Provide The Disabled People Employment
Opportunities.
•Every 6 Months Bring Members Of Old Age Home And
Our Children To Interact With Each Other.