This is business plan is regarding dried vegetable from Harsha Nanayakkara

1. Fair products
company

2. Company Description
Sri Lanka is an agricultural country ,where people grow vegetables at
huge quantity.
The opportunity to buy these vegetables during their peak season at
cheaper price.
The off season vegetables are also preferred, people are too much liking
soup and vegetables slice & mix with other( food fried rice ,noodles)

3. Vision
Quickly and efficiently moves , products from the farm to the consumer.
Mission
Our mission is to provide the highest-quality dehydrated vegetable. We exist to attract
and preserve customers. Our services will exceed the expectations of our customers.
Location
Fair food Company is located in
No 31,kandy Road , Gurudeniya
It is 0.5 acre of land

4. Company Goals and Objectives
• Maintain positive, steady growth each month.
• Experience increase in new customers who are turned into long-term customers.
• Generate brand equity within the commercial, restaurant industry as well as food
companies.
• To enter into new market
• An annual growth rate of 15% in Year 2.

5. Keys to success
• Better able to serve their needs than a more generic competitor.
• Keeping close contact with clients and establishing a well functioning long-term
relationship.
• Quality of products

6. Products and Services
Product Description Unit Price (1kg)
Tomato
Dried vegetable bulk
400
Leeks 200
Cabbage 250
Carrot 300

7. Services
 Customer could also purchase our product from our firm.
 Customers can contact us through e-mail and firm contact numbers.
 Customers can provide their feedback
Free training for newly recruited employees

8. Competitive Advantages
• Off season dehydration vegetable are the requirements of consumer’s daily values.
• Low price than tunnel system and green houses in off season vegetables.
• Sufficient supply

9. Company Strengths and Weaknesses
Strengths Weaknesses
Located close to the main city
Proximity to the target market
Flexibility in meeting vegetable needs.
Flexibility in meeting restaurant's needs
Lack of experience in the business
A limited marketing budget to develop
products awareness.
Only deliver the kandy region restaurant

10. Company Opportunities and Threats
Opportunities Threats
Higher market price
Lower level of competition
In off season higher demand
Poor weather which will affects the
production of products.
Training and skills
Technology

11. Customers
• Ceylon Agro – industries Limited (Prima group)
• Nestle Lanka PLC
• Kandy region restaurants
Competitors
• Small number of vegetable dry holders

12. Marketing Strategy
• In different occasion we will open special sales center.
• Sometimes we will offer free sampling for the mass sale of product.
• promotion of products through the sponsoring of spots on cooking shows and
exhibitions

13. Operational Plan
Production technique- Dried vegetables.
 Manufacturing process
o Wash, neat.
o Uniform pieces
 Drying Methods
oThe pretreated vegetables on drying trays in single . Dry in dehydrator. Electric
Dehydrating

14. Vegetable Drying process
• All vegetables should be washed, sliced, and blanched.
• Dry vegetables in single layers on trays. Depending of drying conditions
• vegetables may need to be gently blanched.
• The use the dried product and how long we intend to store it may
determine the method of preparation.

15. vegetable Fresh weight Temperature
(F0)
Time
(hrs)
Dry weight
(g)
Tomato 1kg 130 7 400
Leeks 1kg 130 3 600
Cabbage 1kg 130 4 550
Carrot 1kg 130 4 600

16. Personal Plan
• For vegetable cutters
- Two employees
• For Store keeper and distributer
- One employer
Payments
vegetable cutters - 15000 per month
Store keeper and distributer - 10000 per month

17. Business model

18. Financial Statements
Financial Statement