Jeremy Waite, Chief Customer Officer at IBM, discusses how IBM has transformed and remixed itself over time through innovation. Some key points: - IBM has remixed and transformed itself 4 times in the past 50 years through major innovations like the IBM 80 column punch card, the IBM PC, IBM Watson, and most recently IBM Q. - Everything is remixed by copying, transforming and combining existing ideas and technologies in new ways. Originality is difficult to define and plagiarism is often undetected. - IBM's transformations were driven by major technological advances from the mainframe era to the PC era to software and services. The latest transformation focuses on AI technologies like natural language understanding.

1. @JEREMYWAITEC H I E F C U S T O M E R O F F I C E R , I B M i X

2. 100 DAYS

6. “THE FUTURE BELONGS
TO THE DJS”.

7. TOP 100 HIGHEST GROSSING MOVIES
$2.79 Bn
(2009)
$2.19 Bn
(1997)
$2.01 Bn
(2015)
$2.05
(201
$2.8 Bn
(2019)

14. E V E R Y T H I N G I S R E M i X E D
COPY TRANSFORM COMBINE

21. WHAT IS ORIGINALITY?
UNDETECTED PLAGARISM

22. IBM RE-MIXED

23. I B M T R A N S F O R M A T I O N
1928
IBM 80
Column
punch
card
1911
Scales
1931
Translator
system
1944
Mark 1
calculator
1969
Apollo
mission
1971
Floppy
disk
1973 UPC
barcode
1973 ATM
machines
1964
System/360
1962
SABRE
1993
Blue Gene
1997
e-business
2011
Watson
Jeopardy
2008
Smarter
Planet
2000
IBM
eServer
1992
IBM Consulting
Group
1997
Deep Blue
World Chess
Champion
2006
IBM
Information Server
1996
IBM Net.Commerce
1981 PC
1981 Excimer
Laser Surgery
1961
Selectric
typewriter
1957
FORTRAN
Mainframe Era PC Era Services Software
Summit
-
IBM Q
-
Project Debater
-
Watson Assistant
2019
R E M i X E D F O U R T I M E S I N 5 0 Y E A R S .

24. v
• Entity Extraction
• Sentiment Analysis
• Emotion Analysis
• Keyword Extraction
• Concept Tagging
• Taxonomy Classification
• Author Extraction
• Language Detection
• Text Extraction
• Microformats Parsing
• Feed Detection
• Linked Data Support
• Concept Expansion
• Concept Insights
• Dialog
• Document Conversion
• Personality insights
• Relationship Extraction
Key Underlying AI Technologies:
Natural Language
Understanding
Tone Analyzer
Vision
Jeremy Waite | © 2019 IBM Corporation
I B M W A T S O N

26. 22 FEBRUARY 2020

27. “A REASON FOR BEING”.
WHAT YOU
LOVE
GET PAID
FOR
GOOD
AT
YOUR
PASSION
IKIGAI.IKIGAI.

28. I hate to advocate drugs, alcohol, violence or insanity to
anyone, but they’ve always worked for me.
Hunter S. Thompson

30. THE FIRST
DRAFT OF
ANYTHING IS
SHIT.
Ernest
Hemmingway

31. THANKYOU.@ J E R E M Y W A I T E