2. AGENDA
Premiere Basketball League
Why should you sponsor us?
About us
Indian Basketball Scenario
Reasons why the league will thrive in India
Format and Schedule
Marketing roadmap to success of the league
Our understanding of your business
What is in it for you?
Sponsorship Opportunities and Benefits
3. About us
What is Premiere Basketball League ?
Objectives of the League
- Awareness
- Entertainment
- Talent discovery
Our team
Our Tie-Ups
- National Basketball Association(NBA)
- Basketball Federation of India (BFI)
4. Indian Basketball Scenario
Rising appetite for Sports and Entertainment
How long can cricket be milked?
Basketball is being recognized as prominent game
Largest untapped basketball market in the world
NBA’s initiatives to popularize the game in India
5. Reasons why the league will thrive in India
International exposure
• Common platform for Foreign and Indian players
Glamour quotient
• Ownership of franchisees by prominent personalities of Bollywood and
Corporates
• Brand Ambassadors/Cheerleaders
Past record
• Success of other leagues
- IPL, IBL, Hockey India League, I-League (football)
• Proven track record in similar formats
- FIBA Asia 3x3 championship - Mahindra NBA challenge
Nature of Basketball game
• Action packed & Short duration
7. Duration
Format & Schedule
• Total 40 min, 4 quarters of 10 min each/ Half time break of 10 min
Player Mix
• Minimum of 11 players including 4 foreign players and 1 junior
national player in each team
• 5 players including at most 2 foreign players on the court
Event dates and timings
• Dec 9th, 2013 – Dec 29th, 2013 / 7:30 pm – 9:30 pm
Venues
• Mumbai, Delhi, Chennai, Hyderabad, Bangalore and Mohali
• Each team to play at home and opponent venues respectively
• Finale in Bangalore on Dec 29th, 2013
8. Marketing roadmap to
success of the league
Official Broadcaster
• Sony Six
Media Partners
• Electronic Media: NDTV, CNN-IBN, Red-FM
• Print Media: TOI, Sports Star
9. Marketing roadmap to
success of the league
Electronic Media
• Record viewership of teaser on TV (TAM report)
• Radio jingles, E-mails
• Tie up - Xstone mobiles for SMS alerts, mobile apps etc
Social Media
• Social Media presence with massive response
• @PBL_official
• www.facebook.com/PBL
• www.youtube.com/user/pblofficial channel
• Google Ads/Blogs
• Official website – www.pblindia.com
• Ticket sales (online) - www.bookmyshow.com
10. Marketing roadmap to
success of the league
PBL Promotion
• Exhibition matches with renowned players
• School and college level competitions– “Slam Dunk”
• Teaser song composed by ace music director
• Hoardings at traffic junctions and shopping malls
• Posters and flyers at gyms, athletic stores etc
• Ticket counters (offline) - CCD, Dominos
• Apparel sales (Online/Offline)
Print Media
• Articles and stories in newspapers/magazines
14. Our understanding of your business
Leading athletic footwear, apparel and equipment
company
Collection of wide range of products
- Air Jordan XX3 (high performance Basketball shoe)
- Air Zoom Yorker (lighter Cricket shoe)
- Nike+ for runner’s performance monitoring
- Urban fashion clothing
Aggressive marketing strategies centered around
Basketball game
Expansion plans in India
15. What is in it for you ?
More visibility
• Media exposure
• Brand awareness and recognition (Logo placement)
Better reach to your target group
• Estimated no of spectators
• Court : 3000
• TV Viewers: 25Lakhs
• Contacts
• Access to Mailing Lists, Distribution Channels etc
Opportunity of test-marketing your new product
• Distribute Samples or Trial Offers – Nike 7.0
16. Sponsorship Opportunities
and Benefits
Sponsorship Category
Title Sponsor Platinum
Gold
Silver
Minimum Investment
$15 Million
$7.5 Million
$5 Million
$2 Million
Available Opportunities
1
3
5
10
• Sponsor logo printed on Leagues products
• Radio ads
• Commercials on local channels
• Banners posted on every page of website
• Number of banners posted around venue
• Announcement with sponsor mention at
every stop of play
• Mention in newspaper and magazines
• Internet ads
• Outdoor ads
• Promotions posted on Face book and
Twitter
fan pages
• Mentions in mail list, text listing, direct mail,
etc.
Additional Recognition
Yes
Up to 5 years
Up to 5 years
Yes
20
Yes
Yes
1 year
1 year
Yes
12
Yes
Yes
8 months
8 months
Yes
8
No
Yes
3 months
3 months
Yes
5
No
Yes
Up to 5 years
Up to 5 years
Yes
Yes
1 year
1 year
Yes
Yes
8 months
8 months
Yes
No
3 months
3 months
Yes
Yes
Yes
No
No
Available
NA
upon request
NA
NA