- A formal brief is a documented agreement between a client and production company that details the specific product requested without additional information. An informal brief involves undocumented verbal discussions between a client and company to agree upon project requirements. - A negotiated brief may be used if multiple competing companies have issues with an initial cooperative brief, allowing negotiations to update the brief to suit all parties. - A contractual brief is a legal document outlining duties, expectations, prices, and payment terms between a client and hired company.

1. - A formal brief iswhere a productioncompanyisgivenabrief bythe clientthatdetailsthe
producttheywant produced,the contentof the brief isagreedbetweenthe twoparties
beforehandanddetailsonlywhatiswantedwithinthe productionandnothingelse.
- An informal brief isnot documentedandisusuallyof the verbal kind.Itiswhere the client
and the companywhichtheyhave employedsimplydiscussthe requirementsforthe
producttheywill be makingandultimatelyagree uponthe project.
- NegotiatedBrief. Thistype of brief will be broughtupif the co-operativebriefgiventothe
twoof more mediacompaniesthatare competingthe projecthave anyissuesbetween
themselvesaboutthe brief oranythingtheywouldlike toclearupwiththe client.Through
the negotiationsthe brief canthenbe changedinorderto suite everypartytakingpartin
the production.Thiscouldbe anythingfromchangingthe appearance of the productto
changingthe productscontentas well askeepingittothe guidelinessetinthe brief.
- A contractual brief isa legal document,whichiscreatedbetweenanemployeeandaclient.
It outlinesthe dutiesthatwill be requiredbythe company,andhow the companyorganises
theirwork.It isa documentwhichstatesthe expectationsof the client,the pricestheyagree
on,as well asthe paymentterms.Advantages:Anadvantage isthatit givesthe companyan
ideaof what the clientwantsthemtoachieve,whilstalsoinitiatingastable price range,
where the clientandthe employerwill agree on asetincome withthe employerthroughthe
contractual brief.Disadvantages:A disadvantage isthatthe clientmayrequire aheavy
workloadfromthe employer,whichwillputastrain uponthem, andwithadvertising,alot
of creativityisrequired,andthisislikelytobe hinderedif the clientdesirestoreceive
writtenwork,asopposedtographical designs.
- TenderClientBrief. This iswhere a clientwill advertise theirbrief andaproduction
companywill bringtogetheraproposal thattheywill pitchtothe client,there couldbe
multiple pitchestothe clientfrommanydifferentcompanies,sothe clientwill thengetthe
chance to choose the proposal that theythinkbestsuitstheirbrief andofferthe jobtothat
productioncompany.
- CommissionedBrief.Thisbrief iswhere alarge mediacompanywill employanother
independentmediacompanytocreate andproduce the product forthem, and afterthe
producthas beenmade the largercompanymay go on to be use the product foran external
clientwhowill paythe independentmediacompanyformakingthe productandtheycould
evengeta cut of the royaltiestoo.The brief isnotnegotiatedbetweenthe companyandthe
client,howeverisnegotiatedbetweenthe twomediacompanies.