SlideShare ist ein Scribd-Unternehmen logo
1 von 47
Basic Slide Design




     Bren School, UCSB
Remember why you are doing this
There are not really any rules to slide design
There are not really any rules to slide design
                         Here are some rules...
Avoid the bullet
Avoid the bullet
they lead to boring...
            •boring
            •boring
            •boring
            •boring
            •boring
            •boring
            •boring
Purpose of the Methodology
•   Tracking key environmental issues across their
    product supply chains.

•   Provide Patagonia decision-makers with a
    condensed metric that indicates impact of product
    water use through a rigorous, repeatable, and
    transparent process.

•   Product water footprints are influenced by the
    production methods, production locations and
    water productivities of the supply chain.
Tracking key environmental
          issues across their product
                supply chains.




PROJECT



                     PURPOSE OF THE METHODOLOGY
DATE                                    CLIENT
           MAY 19, 2009                          PATAGONIA
Tracking key environmental
          issues across their product
                supply chains.




                          Product water footprints are influenced by the
                          production methods, production locations and
                             water productivities of the supply chain.




PROJECT



                     PURPOSE OF THE METHODOLOGY
DATE                                      CLIENT
           MAY 19, 2009                            PATAGONIA
Tracking key environmental
          issues across their product                 Provide Patagonia decision-makers with a
                supply chains.                        condensed metric that indicates impact of
                                                        product water use through a rigorous,
                                                        repeatable, and transparent process.




                          Product water footprints are influenced by the
                          production methods, production locations and
                             water productivities of the supply chain.




PROJECT



                     PURPOSE OF THE METHODOLOGY
DATE                                      CLIENT
           MAY 19, 2009                            PATAGONIA
Know your presentation constraints and equipment
Know your presentation constraints and equipment



                         Avoid cheesy clipart
Hopefully this purple haze is gone by defense time



   Know your presentation constraints and equipment



                                Avoid cheesy clipart
FONT CHOICE
Gill Sans            Times New Roman




              FONT CHOICE




Courier New             Helvetica Neue
“Find out the age of the oldest person in
your audience and divide it by two. That’s
                  your optimal font size.”
FONT SIZE
 FONT SIZE
  FONT SIZE
   FONT SIZE
CONTRAST
YELLOW




 BLUE
Simultaneous Contrast
COLOR WHEEL




              Complementary Colors




              Analogous Colors
Create white space
A woman may not be
feminine all the time...
65.3 mg 65.3 mg 60.1 mg 35.7 mg 12.8 mg       5.4 mg


65.3 mg 60.1 mg 35.7 mg 12.8 mg      5.4 mg   2.9 mg


60.1 mg 35.7 mg 12.8 mg     5.4 mg   2.9 mg   2.9 mg


35.7 mg 12.8 mg    5.4 mg   2.9 mg   2.9 mg   1.3 mg


12.8 mg   5.4 mg   2.9 mg   2.9 mg   1.3 mg   1.3 mg
Draw the viewer’s




                    -- Presentation Zen http://www.presentationzen.com
Draw the viewer’s attention




                -- Presentation Zen http://www.presentationzen.com
Split complex ideas across slides
(1)
(1)




•Obtained from remote sensing data
•Assumed as 1 meter depth for ease of calculation
(1)
(1)




•Theoretical ratio of chlorophyll
 a to unit mass of alga
•Ratio varies greatly based on
 season, location, composition
•0.01 is scientifically acceptable
 average (Reynolds, 2006)


                                    (Montagnes et al,1994)
Images are absorbed easier than text




            -- Architecture 2030: http://www.architecture2030.org
Forms of Energy

                              Types:
  • Energy of motion (translation, rotation, vibration, oscillation)
  •             Energy of position (in force fields)
                       1 Mechanical Energy:
                  a) Gravitational potential energy
                         b) Kinetic energy

                      2 Internal Energy (Heat)

                    3 Electromagnetic Energy:
                            a) Electricity
                    b) Electromagnetic radiation

         4 Chemical potential energy (molecular bonds)

           5 Nuclear potential energy (nuclear bonds)


Energy, Technology & the Environment – Winter 2010 – Session 1
The Forms of Energy




               mechanical energy
                 internal energy
             electromagnetic energy
            chemical potential energy
             nuclear potential energy
Use your own photos
Use your own photos




                  hi AECOM!
OPACITY
OPACITY
•break these rules
•break these rules
you are what makes the presentation
Slide Design

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (14)

Five Rules for PowerPoint Design
Five Rules for PowerPoint DesignFive Rules for PowerPoint Design
Five Rules for PowerPoint Design
 
A Story on Slide Design
A Story on Slide DesignA Story on Slide Design
A Story on Slide Design
 
Slide Design For Non Designers
Slide Design For Non DesignersSlide Design For Non Designers
Slide Design For Non Designers
 
Preparing Your Slide: Driven by Design
Preparing Your Slide: Driven by DesignPreparing Your Slide: Driven by Design
Preparing Your Slide: Driven by Design
 
Celebrities as PowerPoint Slides: A Shortcut to Slide Design Inspiration
Celebrities as PowerPoint Slides: A Shortcut to Slide Design InspirationCelebrities as PowerPoint Slides: A Shortcut to Slide Design Inspiration
Celebrities as PowerPoint Slides: A Shortcut to Slide Design Inspiration
 
Seven ways to kill your presentation
Seven ways to kill your presentationSeven ways to kill your presentation
Seven ways to kill your presentation
 
The purpose of power point
The purpose of power pointThe purpose of power point
The purpose of power point
 
5 Slides Design Tips
5 Slides Design Tips5 Slides Design Tips
5 Slides Design Tips
 
Simple, Powerful & Effective Powerpoint Presentation Slide Design
Simple, Powerful & Effective Powerpoint Presentation Slide DesignSimple, Powerful & Effective Powerpoint Presentation Slide Design
Simple, Powerful & Effective Powerpoint Presentation Slide Design
 
Dodging Bullets
Dodging BulletsDodging Bullets
Dodging Bullets
 
Trends in slide design - beyond flat style?
Trends in slide design - beyond flat style?Trends in slide design - beyond flat style?
Trends in slide design - beyond flat style?
 
Presentation Skills for Teachers version 3.0
Presentation Skills for Teachers  version 3.0Presentation Skills for Teachers  version 3.0
Presentation Skills for Teachers version 3.0
 
How to Use Color Wisely
How to Use Color WiselyHow to Use Color Wisely
How to Use Color Wisely
 
Death by PowerPoint - Redesigned
Death by PowerPoint - RedesignedDeath by PowerPoint - Redesigned
Death by PowerPoint - Redesigned
 

Ähnlich wie Slide Design

ICWES15 - Engineering Sustainability - A Systems Approach. Presented by Ms Lo...
ICWES15 - Engineering Sustainability - A Systems Approach. Presented by Ms Lo...ICWES15 - Engineering Sustainability - A Systems Approach. Presented by Ms Lo...
ICWES15 - Engineering Sustainability - A Systems Approach. Presented by Ms Lo...
Engineers Australia
 
Lorie Sheremeta_ A life cycle approach to understanding and managing risks an...
Lorie Sheremeta_ A life cycle approach to understanding and managing risks an...Lorie Sheremeta_ A life cycle approach to understanding and managing risks an...
Lorie Sheremeta_ A life cycle approach to understanding and managing risks an...
Ne3LS_Network
 
O pulz photobioreactor_productionsystem
O pulz photobioreactor_productionsystemO pulz photobioreactor_productionsystem
O pulz photobioreactor_productionsystem
Tet Ho
 
Lca and sustainable made gunamantha
Lca and sustainable made gunamanthaLca and sustainable made gunamantha
Lca and sustainable made gunamantha
Made Gunamantha
 
2.1 Product Life Cycle Design
2.1 Product Life Cycle Design2.1 Product Life Cycle Design
2.1 Product Life Cycle Design
LeNS_slide
 

Ähnlich wie Slide Design (20)

Presentation Literacy: Skills for Effective Communication
Presentation Literacy: Skills for Effective CommunicationPresentation Literacy: Skills for Effective Communication
Presentation Literacy: Skills for Effective Communication
 
Antifouling wrap: a sustainable solutions for biofouling prevention
Antifouling wrap: a sustainable solutions for biofouling preventionAntifouling wrap: a sustainable solutions for biofouling prevention
Antifouling wrap: a sustainable solutions for biofouling prevention
 
ICWES15 - Engineering Sustainability - A Systems Approach. Presented by Ms Lo...
ICWES15 - Engineering Sustainability - A Systems Approach. Presented by Ms Lo...ICWES15 - Engineering Sustainability - A Systems Approach. Presented by Ms Lo...
ICWES15 - Engineering Sustainability - A Systems Approach. Presented by Ms Lo...
 
NOISE ABSORBING MATERIAL USING BIOPOLYMERS
NOISE ABSORBING MATERIAL USING BIOPOLYMERSNOISE ABSORBING MATERIAL USING BIOPOLYMERS
NOISE ABSORBING MATERIAL USING BIOPOLYMERS
 
BLAZQUEZ M (2014) Nuevas soluciones para la evaluación de los riesgos de los...
BLAZQUEZ M (2014) Nuevas soluciones para  la evaluación de los riesgos de los...BLAZQUEZ M (2014) Nuevas soluciones para  la evaluación de los riesgos de los...
BLAZQUEZ M (2014) Nuevas soluciones para la evaluación de los riesgos de los...
 
POLYMER NANOCOMPOSITE ARE THE FUTURE for packaging industries
POLYMER NANOCOMPOSITE ARE THE FUTURE for packaging industriesPOLYMER NANOCOMPOSITE ARE THE FUTURE for packaging industries
POLYMER NANOCOMPOSITE ARE THE FUTURE for packaging industries
 
Sustainability in the Textile Value Chain : bluesign vision
Sustainability in the Textile Value Chain : bluesign visionSustainability in the Textile Value Chain : bluesign vision
Sustainability in the Textile Value Chain : bluesign vision
 
Bioprocessing and Characterization of Polyhydroxyalkanoate Blends from Cassia...
Bioprocessing and Characterization of Polyhydroxyalkanoate Blends from Cassia...Bioprocessing and Characterization of Polyhydroxyalkanoate Blends from Cassia...
Bioprocessing and Characterization of Polyhydroxyalkanoate Blends from Cassia...
 
Lorie Sheremeta_ A life cycle approach to understanding and managing risks an...
Lorie Sheremeta_ A life cycle approach to understanding and managing risks an...Lorie Sheremeta_ A life cycle approach to understanding and managing risks an...
Lorie Sheremeta_ A life cycle approach to understanding and managing risks an...
 
2.2 Product Life Cycle Design Vezzoli 07 08 (28.10.08)
2.2 Product Life Cycle Design Vezzoli 07 08 (28.10.08)2.2 Product Life Cycle Design Vezzoli 07 08 (28.10.08)
2.2 Product Life Cycle Design Vezzoli 07 08 (28.10.08)
 
Nutra lab
Nutra labNutra lab
Nutra lab
 
Identification and analysis of Microplastics in Riverine Environment in Kannu...
Identification and analysis of Microplastics in Riverine Environment in Kannu...Identification and analysis of Microplastics in Riverine Environment in Kannu...
Identification and analysis of Microplastics in Riverine Environment in Kannu...
 
Puridify's Presentation
Puridify's PresentationPuridify's Presentation
Puridify's Presentation
 
Harrison - Low Density Materials - Spring Review 2013
Harrison - Low Density Materials - Spring Review 2013Harrison - Low Density Materials - Spring Review 2013
Harrison - Low Density Materials - Spring Review 2013
 
O pulz photobioreactor_productionsystem
O pulz photobioreactor_productionsystemO pulz photobioreactor_productionsystem
O pulz photobioreactor_productionsystem
 
EcoLogTex: a software tool supporting the design of sustainable supply chain...
EcoLogTex:  a software tool supporting the design of sustainable supply chain...EcoLogTex:  a software tool supporting the design of sustainable supply chain...
EcoLogTex: a software tool supporting the design of sustainable supply chain...
 
Research Methodology
Research MethodologyResearch Methodology
Research Methodology
 
Lca and sustainable made gunamantha
Lca and sustainable made gunamanthaLca and sustainable made gunamantha
Lca and sustainable made gunamantha
 
UN; Summary of Field and Laboratory Testing for the Biosand Filter
UN;  Summary of Field and Laboratory Testing for the Biosand Filter  UN;  Summary of Field and Laboratory Testing for the Biosand Filter
UN; Summary of Field and Laboratory Testing for the Biosand Filter
 
2.1 Product Life Cycle Design
2.1 Product Life Cycle Design2.1 Product Life Cycle Design
2.1 Product Life Cycle Design
 

Mehr von Aaron Sobel

Climate Change 101
Climate Change 101Climate Change 101
Climate Change 101
Aaron Sobel
 

Mehr von Aaron Sobel (7)

Climate Change 101
Climate Change 101Climate Change 101
Climate Change 101
 
Earth Hour Introduction for Corporates
Earth Hour Introduction for CorporatesEarth Hour Introduction for Corporates
Earth Hour Introduction for Corporates
 
The 3 Percent Solution: Driving Profits Through Carbon Reductions
The 3 Percent Solution: Driving Profits Through Carbon ReductionsThe 3 Percent Solution: Driving Profits Through Carbon Reductions
The 3 Percent Solution: Driving Profits Through Carbon Reductions
 
GovEnergy: The Energy-Water Nexus
GovEnergy: The Energy-Water NexusGovEnergy: The Energy-Water Nexus
GovEnergy: The Energy-Water Nexus
 
Optimizing PHEVs on the Grid
Optimizing PHEVs on the GridOptimizing PHEVs on the Grid
Optimizing PHEVs on the Grid
 
My Graduate Thesis Presentation
My Graduate Thesis PresentationMy Graduate Thesis Presentation
My Graduate Thesis Presentation
 
Poster Design
Poster DesignPoster Design
Poster Design
 

Kürzlich hochgeladen

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 

Kürzlich hochgeladen (20)

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 

Slide Design

  • 1. Basic Slide Design Bren School, UCSB
  • 2. Remember why you are doing this
  • 3. There are not really any rules to slide design
  • 4. There are not really any rules to slide design Here are some rules...
  • 6. Avoid the bullet they lead to boring... •boring •boring •boring •boring •boring •boring •boring
  • 7. Purpose of the Methodology • Tracking key environmental issues across their product supply chains. • Provide Patagonia decision-makers with a condensed metric that indicates impact of product water use through a rigorous, repeatable, and transparent process. • Product water footprints are influenced by the production methods, production locations and water productivities of the supply chain.
  • 8. Tracking key environmental issues across their product supply chains. PROJECT PURPOSE OF THE METHODOLOGY DATE CLIENT MAY 19, 2009 PATAGONIA
  • 9. Tracking key environmental issues across their product supply chains. Product water footprints are influenced by the production methods, production locations and water productivities of the supply chain. PROJECT PURPOSE OF THE METHODOLOGY DATE CLIENT MAY 19, 2009 PATAGONIA
  • 10. Tracking key environmental issues across their product Provide Patagonia decision-makers with a supply chains. condensed metric that indicates impact of product water use through a rigorous, repeatable, and transparent process. Product water footprints are influenced by the production methods, production locations and water productivities of the supply chain. PROJECT PURPOSE OF THE METHODOLOGY DATE CLIENT MAY 19, 2009 PATAGONIA
  • 11.
  • 12. Know your presentation constraints and equipment
  • 13. Know your presentation constraints and equipment Avoid cheesy clipart
  • 14. Hopefully this purple haze is gone by defense time Know your presentation constraints and equipment Avoid cheesy clipart
  • 16. Gill Sans Times New Roman FONT CHOICE Courier New Helvetica Neue
  • 17. “Find out the age of the oldest person in your audience and divide it by two. That’s your optimal font size.”
  • 18.
  • 19. FONT SIZE FONT SIZE FONT SIZE FONT SIZE
  • 20.
  • 22.
  • 25. COLOR WHEEL Complementary Colors Analogous Colors
  • 26.
  • 27.
  • 29. A woman may not be feminine all the time...
  • 30. 65.3 mg 65.3 mg 60.1 mg 35.7 mg 12.8 mg 5.4 mg 65.3 mg 60.1 mg 35.7 mg 12.8 mg 5.4 mg 2.9 mg 60.1 mg 35.7 mg 12.8 mg 5.4 mg 2.9 mg 2.9 mg 35.7 mg 12.8 mg 5.4 mg 2.9 mg 2.9 mg 1.3 mg 12.8 mg 5.4 mg 2.9 mg 2.9 mg 1.3 mg 1.3 mg
  • 31. Draw the viewer’s -- Presentation Zen http://www.presentationzen.com
  • 32. Draw the viewer’s attention -- Presentation Zen http://www.presentationzen.com
  • 33. Split complex ideas across slides
  • 34. (1)
  • 35. (1) •Obtained from remote sensing data •Assumed as 1 meter depth for ease of calculation
  • 36. (1)
  • 37. (1) •Theoretical ratio of chlorophyll a to unit mass of alga •Ratio varies greatly based on season, location, composition •0.01 is scientifically acceptable average (Reynolds, 2006) (Montagnes et al,1994)
  • 38. Images are absorbed easier than text -- Architecture 2030: http://www.architecture2030.org
  • 39. Forms of Energy Types: • Energy of motion (translation, rotation, vibration, oscillation) • Energy of position (in force fields) 1 Mechanical Energy: a) Gravitational potential energy b) Kinetic energy 2 Internal Energy (Heat) 3 Electromagnetic Energy: a) Electricity b) Electromagnetic radiation 4 Chemical potential energy (molecular bonds) 5 Nuclear potential energy (nuclear bonds) Energy, Technology & the Environment – Winter 2010 – Session 1
  • 40. The Forms of Energy mechanical energy internal energy electromagnetic energy chemical potential energy nuclear potential energy
  • 41. Use your own photos
  • 42. Use your own photos hi AECOM!
  • 46. •break these rules you are what makes the presentation

Hinweis der Redaktion

  1. When we create visuals that are intended to be read, offering the viewer enough contrast between the background (paper or screen) and the text is important. Text presentations ideally offer at least an 80% contrast between figure and ground. (Black text on a white background is ideal.) If there is not enough contrast between figure and ground, a viewer will squint to view the text, causing eye fatigue.
  2. When we create visuals that are intended to be read, offering the viewer enough contrast between the background (paper or screen) and the text is important. Text presentations ideally offer at least an 80% contrast between figure and ground. (Black text on a white background is ideal.) If there is not enough contrast between figure and ground, a viewer will squint to view the text, causing eye fatigue.
  3. Yellow text on a white background or blue text on a black background, are difficult to read due to the low level of contrast between figure and ground.
  4. Yellow text on a white background or blue text on a black background, are difficult to read due to the low level of contrast between figure and ground.
  5. An occurrence known as 'simultaneous contrast' may happen when opposing colors are placed in close proximity to each other. Text may appear to vibrate, or cast a shadow. Eye strain and fatigue will result if a viewer focuses on a document displaying similar properties for an extended time period. Some color combinations, such as red text on a blue background, cause illusions when positioned together. Sensitivity to Colorblind Deficiencies. The Design of visual documents or signage without thought to the overall contrast level between figure and ground can be problematic for people with sight deficiencies. Can not distinguish between RED and GREEN. If a visual document uses color to relate important information, insure that no information is lost, or potentially misunderstood, when the color is not available.
  6. When choosing complementary colors, fully saturated colors will offer the highest level of contrast.
  7. Choose good quality images that will not pixelate when you enlarge them.
  8. Use of white space...