Christina Bertinelli has joined Lumentus as a senior partner to lead their growing financial services digital reputation management practice. Bertinelli brings decades of experience in communications and crafting profiles for financial clients. At Lumentus, she will work with hedge funds, private equity firms, and asset management firms to promote and protect their digital reputations. The managing partner of Lumentus praised Bertinelli's brand strategy skills and industry knowledge. Bertinelli said she is excited to combine her vision with Lumentus' capabilities in traditional and digital communications.

1. Financial Services Communications Expert Christina Bertinelli
Joins Lumentus as Senior Partner
Bertinelli to Lead Growing Financial Services Digital Reputation Management Practice
NEW YORK – January 20, 2015 – Christina Bertinelli, a communications industry veteran and brand reputation expert,
has joined Lumentus as a senior partner providing strategic client counsel and direction around all earned, owned and
shared activities and communications programs, with an emphasis on financial services.
Bertinelli brings decades of experience in communications, crafting corporate client profiles for the financial and investor
communities. She has performed key communications roles in some of the market’s most significant mergers and
acquisitions including Sears and Kmart, JP Morgan Chase & Co. and BankOne, and high profile IPOs such as Martha
Stewart Living Omnimedia and Charter Communications.
Bertinelli will work with key Lumentus financial services clients, which include hedge funds, private equity firms, asset
management firms and global insurance companies, among others, to promote and protect their digital reputations.
Lumentus’ digital reputation practice is noteworthy for leveraging online media to create differentiation and improve
investor and public perception in addition to combating digital attacks and online fraud. Based in Lumentus’ Madison
Avenue headquarters, she is backed by creative, technical and digital experts there and in the firm’s Seattle office.
Previously Bertinelli was a partner and general manager at Instinctif Partners, a communications consultancy based in
London. In that role she established and ran Instinctif’s New York office, growing it to a multi-million dollar practice and
serving many blue chip companies including Thomson Reuters, Starwood Hotels & Resorts and J.C. Flowers & Co.
Before Instinctif, Bertinelli was a vice president at Go Productions, a leading event production and management firm,
where she produced numerous investor conferences, roadshows and merger announcements. Christina also spent
seven years at Broadstreet, the strategic communications agency for the financial industry, where she specialized in the
financial communications for funds and alternative investment firms including Apollo Global Management, Andor Capital
Management and Investcorp; organizations such as UBS, Morgan Stanley, Credit Suisse, Deutsche Bank and Time
Warner, and REITS and real estate firms including Vornado Realty Trust, Kimco and Related Companies.
“For more than 15 years, Christina has successfully shaped and supervised a wide array of financial communications
projects,” said Laurence Moskowitz, managing partner and chief executive officer of Lumentus. “Her brand strategy skills
and in-depth knowledge of the industry are unparalleled.”
“The Lumentus client approach, along with the range of services, provides an umbrella of unique services under one roof,”
said Christina Bertinelli. “I’m excited to have the opportunity to add my vision to such an innovative team and its clients,
combining digital reputation management with proven capabilities in traditional strategic communications.”
About Lumentus
Lumentus is a communications consulting firm that helps its clients manage their brands, protect their reputations and
improve their perceptions across target and stakeholder audiences. Lumentus Social is the firm’s social media
technology and communications solutions unit, also based in the firm’s New York headquarters. The firm’s principals are
leading practitioners in the areas of corporate communications, public relations and public affairs, digital reputation
management, social media, advertising and branding. Lumentus practices a discipline-agnostic approach that yields
dynamic solutions able to continuously reflect changing business demands.
For more information on the firm’s capabilities and case histories, visit www.lumentusreputation.com. Connect with
Lumentus on Facebook, Twitter and LinkedIn.
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Media Contacts:
Mitch Ackles; Hedge Fund PR; (646) 657-9230; mitch@hedgefundpr.net
Jim Gold; Lumentus; (212) 235-0251; jgold@lumentus.com