Ecommerce trends 2016 - Luxus Worldwide
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Slides from the Luxus Worldwide Happy hour in Helsinki 10th of March 2016. Recapping the history of Ecommerce from the last decades, and a having future outlook of possible trends we will see in the coming years.
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Ecommerce trends 2016 - Luxus Worldwide
- 1. HELSINKI | HELSINGBORG | LONDON | SAN FRANCISCO | SINGAPORE | SYDNEY
- 3. Markus Jönsson - Who am I? • Working for Luxus Helsingborg • Digital Planner / UX Designer • Hyper Island alumni • Working with ecommerce design for a large Swedish retailer
- 4. So, where did it all start? Let’s get our mindset right.
- 5. 1979 Ecommerce technology was invented
- 10. The crazy ones sometimes get it right.
- 14. Where do we go from here?
- 15. #1 Payment
- 16. #2 Delivery
- 18. #4 Omnichannel
- 21. If you feel like continuing the conversation markus.jonsson@luxusworldwide.com Thank you for listening and interacting!
- 22. WE MAKE MARKETING MORE MEANINGFUL
Hinweis der Redaktion
- Get your mindset right: Used to be on a dial-up modem Today we all have super-computers in our pockets Grown roughly 20% YOY for the last decade
- Technology to connect a bank payment system via phone connection in order to make transactions
- Jane Snowball, a 72-year-old British woman. In 1984 she used the Video Tex to buy margarine, eggs and Corn Flakes from her local grocer. Tech startup called Net Market. On August 11, 1994, the startup saw the first secure online transaction when founder Dan Kohn saw his friend buy a Sting CD using a credit card.
- Pizza hut 1997
- Amazon. Late 1998.
- Amazon. Late 1998.
- 2005 by Alex Tew - $1 dollar per pixel to fund uni education. Sold on ebay in 2006 for $38,100. Brining in a total of $1,037,100 to its owner.
- Ling´s cars Turned down Dragons den investment in 2007. Now leases £3.5M cars and vans a month. Undercutting other leasers with up to 35%. Utilised dragons den as a marketing approach, and a wacky website to get word-of-moth marketing going.
- arngren.net Norwegian buy&sell market.
- Micro payments Subscription services Auto-ordering of everyday household things (Amazon Dash) One-click-checkout is huge! Amazon lost patent. (Benefit your returning users, let them feel that you know them) New authentication methods. Easier for people to complete purchases, still feeling secure and in-control
- Drone deliveries. Spaceship (designed in Finland) Crowd-sourced delivery methods will start to pop up more frequently - already in place for food delivery. Users wish for more different options, not only snail mail.
- Video content will account for 2/3 of global internet traffic by the end of 2016. Machine generated content will be a hot topic in near-future. SEO implications are hugely positive when this is done right. Together with right tagging and microdata digital brandning becomes real (better data already in search engine results)
- Garner predicts that by 2020, customer will manage 85% of the communication with an enterprise without interacting with a human. Wish lists: Consumers looking for wish list integration that takes their online list to the brick-and-mortar store More seamless integrations that lower the boundary for interaction. Beacons, rfid-based technology for identification etc (Apple already tapped into this slightly with recommending relevant apps based on geo position
- Better use of data Segmentation & targeting to communicate interesting products Smart after-sales & review reminders Personalised recommendations means life-or-death for many retailers - will be even more important in the future.
- Only seen the start Affiliate programs will pop up - enabling better integration with recipe sites, IoT devices and smart subscription services Amazon button (Amazon Dash)