The Whitney Museum held an experimental Twitter tour where a curator and social media specialists live tweeted a tour of the museum for both local and worldwide audiences. Feedback on the tour was mixed, with some finding it hard to follow live or lacking a podcast, while others were enthusiastic about the new format. The document discusses how new media is affecting museums by expanding their audiences worldwide, increasing access and sharing of artworks, and involving audiences more directly with art. It contrasts the traditional role of museums as protectors and explainers of art to their current identity as networked producers of art.

1. YOU

2. NEVER

3. GO TO MUSEUMS

4. THE MUSEUM IS COMING TO…

5. GET YOU!

6. The WHITNEY MUSEUM TWITTER
TOUR
• Not any old museum tour
• A brand new on line experience
• A local but also worldwide audience

7. THE SHOW

8. THE CAST
• A young trendy CURATOR
Gary Carrion‐Murayari
• The director of Public + Media Relations
for the Mattress Factory Jeffrey Inscho
• A RADIO : WNYC TO BROADCAST THE TOUR
LIVE

9. 8 SOCIAL MEDIA SPECIALISTS
PLUGGED ON TWITTER, FLICKR AND
FACEBOOK

10. Man Bartlett
Twitter: @manbartlett
Lina Dorado
Twitter: @linagato
Nick Fortunato
Twitter: @spumoninick
Eric Grant
Twitter: @ericgrant
Nina Meledandri
Twitter: @_randomthoughts
Harper Reitkopf
Twitter: @MetroTwin
Rachel Wells
Twitter: @rachelwells
An Xiao
Twitter: @thatwaszen

11. Feedback on the Tour is divided
• Hard to follow live
• No podcast of the tour
• Technical issues have caused problems to
share information…
• However, people are mostly enthusiastic
about this experiment

12. • This new experiment pushes the boundaries of
Museums
• The role of museum is affected by New Media in
many ways.
1. Museums’ audience is world wide
2. Works of art are shared and largely reproduced
3. The audience is more and more involved in the
work of Art
4. The is an increasing numbers of artists

13. There is a lot going on…

14. Museum Before
• A place where work of art is displayed and
protected
• A place where Art is explained
• A place where everybody can have access to
Art

15. Museum Today
• A location but also an identity relayed all over
the world
• The center of a network
• A place turned into a “Factory” where Art is
constantly produced.

16. For my last travelogue
I want to analyze and and to inquire on
how the role of museum has changed
What is a museum in 2010?