Library research tutorial for marketing class.

1. MKT271 –
P R I N C I P L E S O F M A R K E T I N G
P R O F E S S O R : A N N E W O L F
RESEARCH SHORTCUTS
L I BRARY FAC ULT Y: M A R S HA B A L L A RD
m a r s h a . b a l l a r d @ s c o t t s d a l e c c . e d u
4 8 0 - 4 2 3 - 6 6 3 8

2. RESEARCH ASSISTANCE
Face to face
24/7 chat
Phone: 480-423-6650 (SCC Library)
480-423-6638 (my office)
Make an appointment:
marsha.ballard@scottsdalecc.edu
Research guide:
http://library.scottsdalecc.edu/MKT271

3. OBJECTIVES
Learn shortcuts to:
• Correct APA citation format
• Basic business reference sources that will help complete
your assignment
• Journal/magazine articles –including OneSearch
• Newspaper articles
• Quality Web resources

4. CITATION HELP
Get help with APA style
citations here

5. RESEARCH GUIDES

6. CHOOSE MKT271 FROM THE CLASS LIST

7. MKT 271 RESEARCH GUIDE

8. 5 marketing environments
Competitive
Economic
Political and Legal
Social/cultural
Technological
Complete the worksheet
and cite sources using
correct APA style
SITUATION ANALYSIS

9. SCC FULL TEXT DATABASES
• LexisNexis
• Business Source Premier
• Business Abstracts with Full Text
• National Newspapers -- (Wall Street Journal, Washington Post,
New York Time, Los Angeles Times, and Christian Science Monitor and
the Arizona Republic)
• Statista – statistics, but also industry dossiers, infographics, and
more
• ValueLine – rates and reports on companies in terms
of their investment potential, but can be used for
industry overviews

10. LEXISNEXIS
• Academic Search—search everywhere
• Search by subject or topic: News, Legal and Company
Info
• Sources – use Find or Browse

11. BUSINESS SOURCE PREMIER
• Keyword search (Basic)
• Subject search (Advanced)
• Company searches
• Industry searches
• SWOT Analysis
• Country Reports
• Market Research Reports

12. BUSINESS FULL TEXT
• Advanced Search Features
– Use document type to search for corporate profiles or product
evaluations

13. NATIONAL NEWSPAPERS
• National Newspapers –
includes the Wall Street
Journal and the New
York Times
– Advanced search –
Corporate/Org and
NAICS search options

14. STATISTA

16. VALUELINE

17. POLITICAL, LEGAL,
REGULATORY ENVIRONMENT
• Congress.gov – Library of Congress index to U.S. government
publications/records
• Electronic Code of Federal Regulations
Example of a specific agency
• Food and Drug Administration

18. SOCIAL/CULTURAL
ENVIRONMENT
• Sperling’s Best Places – provides data on thousands
of metro areas, cities, and neighborhoods.

19. ONESEARCH: TRENDS

21. THANK YOU FOR YOUR
ATTENTION
Visit or Call us at 480- 423-6650
Chat with a Librarian