Google is het meest waardevolle merk ter wereld en verstoot Apple van de eerste plaats. Morningstar pakt deze lijst met 100 meest waardevolle merken en kijkt of er aantrekkelijke ondernemingen tussen staan om in te beleggen.

1. 100 Sterke merken, 22 aantrekkelijke aandelen
Bron: Morningstar/Brandz 22/5/2014

2. Morningstar Rating
QQQQ
Fair Value
USD 212.00
Moat
Wide
Moat Trend
Negative
Bron: Morningstar?Brandz 22/5/2014
Uncertainty
Medium
Brand Value
USD 107.541 mln

3. Morningstar Rating
QQQQ
Fair Value
USD 44.00
Moat
Wide
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Low
Brand Value
USD 80.663 mln

4. Morningstar Rating
QQQQ
Fair Value
USD 90.00 (Philip Morris Int.)
Moat
Wide
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Low
Brand Value
USD 67.341 mln

5. Morningstar Rating
QQQQ
Fair Value
USD 400.00
Moat
Wide
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Low
Brand Value
USD 64.255 mln

6. Morningstar Rating
QQQQ
Fair Value
USD 61.00
Moat
Narrow
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 49.899 mln

7. Morningstar Rating
QQQQ
Fair Value
USD 206.00
Moat
Narrow
Moat Trend
Positive
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 29.768 mln

8. Morningstar Rating
QQQQ
Fair Value
USD 133.00
Moat
None
Moat Trend
Negative
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 29.598 mln

9. Morningstar Rating
QQQQ
Fair Value
USD 89.00 (Procter & Gamble)
Moat
Wide
Moat Trend
Negative
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Low
Brand Value
USD 22.598 mln

10. Morningstar Rating
QQQQ
Fair Value
USD 109.00
Moat
Wide
Moat Trend
Negative
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Low
Brand Value
USD 19.745 mln

11. Morningstar Rating
QQQQ
Fair Value
AUD 39.00
Moat
Wide
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Medium
Brand Value
USD 19.072 mln

12. Morningstar Rating
QQQQ
Fair Value
USD 89.00 (Procter & Gamble)
Moat
Wide
Moat Trend
Negative
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Low
Brand Value
USD 19.025 mln

13. Morningstar Rating
QQQQ
Fair Value
HKD 4.50
Moat
Narrow
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 18.235 mln

14. Morningstar Rating
QQQQ
Fair Value
USD 63.00
Moat
Wide
Moat Trend
Positive
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Medium
Brand Value
USD 15.587 mln

15. Morningstar Rating
QQQQ
Fair Value
EUR 15.00
Moat
Narrow
Moat Trend
Negative
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 15.580 mln

16. Morningstar Rating
QQQQ
Fair Value
GBX 380.00
Moat
None
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Medium
Brand Value
USD 14.842 mln

17. Morningstar Rating
QQQQ
Fair Value
HKD 4.30
Moat
Narrow
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 14.177 mln

18. Morningstar Rating
QQQQ
Fair Value
USD 147.00
Moat
Narrow
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 12.413 mln

19. Morningstar Rating
QQQQ
Fair Value
HKD 75.00
Moat
None
Moat Trend
Positive
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 12.409 mln

20. Morningstar Rating
QQQQ
Fair Value
USD 25.00
Moat
None
Moat Trend
Negative
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 11.812 mln

21. Morningstar Rating
QQQQ
Fair Value
USD 26.00
Moat
None
Moat Trend
Negative
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
High
Brand Value
USD 11.104 mln

22. Morningstar Rating
QQQQ
Fair Value
USD 21.00
Moat
Narrow
Moat Trend
Stable
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Medium
Brand Value
USD 10.041 mln

23. Morningstar Rating
QQQQ
Fair Value
USD 63.00 (eBay)
Moat
Wide
Moat Trend
Positive
Bron: Morningstar/Brandz 22/5/2014
Uncertainty
Medium
Brand Value
USD 9.833 mln

24. Bron: Morningstar/Brandz 22/5/2014
Brand Brand value % Rank Moat Moat Uncertainty Fair value Koers/ Morningstar Ticker
Onderneming value $ mln change 2014 vs 2013 change trend fair value Rating
IBM 107.541 -4% 0 Wide Negative Medium USD 212.00 0.88 QQQQ IBM
Coca-Cola 80.683 3% -1 Wide Stable Low USD 44.00 0.93 QQQQ KO
Marlboro (Philip Morris Int.) 67.341 -3% -1 Wide Stable Low USD 90.00 0.96 QQQQ PM
Amazon.com 64.255 41% 4 Wide Stable High USD 400.00 0.76 QQQQ AMZ
China Mobile 49.899 -10% -5 Narrow Stable High USD 61.00 0.83 QQQQ CHL
Baidu 29.768 46% 8 Narrow Positive High USD 206.00 0.80 QQQQ BIDU
Toyota 29.598 21% -3 None Negative High USD 133.00 0.81 QQQQ TM
Pampers (Procter & Gamble) 22.598 10% -7 Wide Negative Low USD 89.00 0.90 QQQQ PG
ExxonMobil 19.745 3% -9 Wide Negative Low USD 109.00 0.94 QQQQ XOM
ANZ 19.072 15% 1 Wide Stable Medium AUD 39.00 0.86 QQQQ ANZ
Gillette (Procter & Gamble) 19.025 7% -7 Wide Negative Low USD 89.00 0.90 QQQQ PG
Agricultural Bank of China 18.235 -9% -17 Narrow Stable High HKD 4.50 0.76 QQQQ 1288
eBay 15.587 -12% -14 Wide Positive Medium USD 63.00 0.83 QQQQ EBAY
Orange 15.580 13% -2 Narrow Negative High EUR 15.00 0.81 QQQQ ORA
Tesco 14.842 -9% -11 None Stable Medium GBX 380.00 0.80 QQQQ TSCO
Bank of China 14.177 0% -10 Narrow Stable High HKD 4.30 0.83 QQQQ 3988
PetroChina 12.413 -7% -11 Narrow Stable High USD 147.00 0.82 QQQQ 857
Ping An 12.409 18% 7 None Positive High HKD 75.00 0.77 QQQQ 2318
Ford 11.812 56% new None Negative High USD 25.00 0.64 QQQQ F
Nissan 11.104 9% -4 None Negative High USD26.00 0.69 QQQQ NSANY
NTT DoCoMo 10.041 0% -5 Narrow Stable Medium USD 21.00 0.79 QQQQ DCM
PayPal (eBay) 9.833 new new Wide Positive Medium USD 63.00 0.83 QQQQ EBAY
(Bron: Morningstar en Brandz 22/5/2014)

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