Using modern technology, producers of audio-visual content increase their productivity and executive producers get more value for money. However, conventional technology is expensive and can be hard to get for independent producers. In this presentation you will learn how independent and institutional producers use cloud technology to optimise their workflow.

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Cloud-enabled Video Production
Learn how Producers increase their Productivity
while at the same Time delivering more Value for Money

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Limecraft
• Online Platform (“Cloud”)
• Television, Film and Corporate Video Production
• 10x more productive, 10x more effective
Key Issues
• Producer – search and retrieve material
• Post Facility – expensive technology to handle different file formats
• Executive Producer – metadata to enable content discovery
Limecraft Flow - A true Digital Production Workflow
• Shoot – Automatically process large volumes of content
• Edit – Flexible and scalable workflows
• Dispatch – Make available the metadata to distribution and archive
000. Limecraft

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000. Cloud
What is…

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Not about Technology
Upon import, video material is
automatically transcoded, cut into shots,
transcribed and tagged.
Cloud applications run in a browser and
don’t require installation or maintenance.
000. | Cloud Computing is
4.

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000. | Cloud Computing is
5.
No more File Transfers
Using streaming technology, material is
easily shared and reviewed with a single
click, secure and fast.
Producers experience increased control and
visibility, while editors get a head start.

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No more Documents
Throughout the production process, you need
to manage all sorts of scripts and production
data.
This data is essential to enable online and
mobile distribution, as it thrives upon content
discovery and recommendations systems.
002. | Cloud Computing is
6.

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000. Limecraft
Exchange scripts, text and
other production data
Real-time feedback by
Executive Producer, Sponsor, Security,…
Ingest Video material
In any format
Interactive Story Editing
Search and Retrieval
Move collections back and forth
Avid, Adobe Premiere and FCP
Limecraft Flow
• Online
• Workflow
• Transcoding
• Transcription
• Sharing
Using an online platform, creative staff are more
productive and executive producers get more value
for money.

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But what is the problem
we want to solve?

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001. | State of the Art
9.
TRADITIONAL - DISK
++ transfer LARGE volumes
++ Cheap
- - Delay
- - No Overview

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001. | State of the Art
10.
File Sharing
++ Simple, ease of use
- - Size limitation
- - No Overview

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High Speed File Sharing
++ Fast
- - Expensive
- - No Overview

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002. Indie Producers don’t have access to Technology
Independent producers want to get rid of clerical
work, but don’t have access to technology

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Now what?

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Manage your production
• Detailed Access Control
• Logging and selection
• Pre-cut
• Export to Edit
• Transfer to playout, Archive,…
Key Benefits
• No more file transfers!
• Pre-emptive correction
• Preserve all metadata

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Backup and Ingest
On the Set
• Offload
• Audio Sync
• Colour correction
• Proxies creation
• Ingest of Proxies
Key Benefits
• All(!) File Formats
• Rushes directly available
• Preserves technical metadata

16. Ingest

17. Transcrip*on Machine Assisted Logging
• Speaker segmentation
• Speech-to-text
• Automatic Tagging
Key Benefits
• Real-time
• Never miss a valuable quote
• Export “paper edit” to editing

18. “Dailies” Sharing
One-click Sharing
• Review by executive producer, sponsor or other stakeholder
• Replaces ftp, WeTransfer and Dropbox
• Fast and secure

19. Export to Edit or Playout
• Export cut lists (Collections, Story, Script)
• All formats AAF (Avid), xml (Adobe, FCP7), fcpxml (FCPX)
• Different compression profiles: web, digital intermediate or RAW

20. 003. Cases

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003. Dock10
Challenge
• Remote Proxy-based Ingest
Key Features
• Support for all high-end formats
• Embedded time-coded metadata
• Integration back and forth Avid Interplay
Success Factors
• Faster Ingest - Start editing minutes after shoot
• Improved bandwidth and storage consumption

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003. Option Media – Feature Film
Key Feature – On set dailies
• Secure Backup
• Remote Logging, Play-out and Ingest
• Audio synchronisation
• Colour correction
Success Factors
• Real-time access to dailies
• Automation saves up to 2 man days per shooting day
Challenge
• ‘On set Dailies’ in feature film

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003. Belgian Magazine Publisher
Key Feature
• Automatic Video Indexing
• Integration with CDN (Rambla)
Key Benefits
• Video production by non-skilled editors
• Value Creation through Targetted Advertisement
Challenge
• Enable day to day video production
• Rolled out in 4 weeks

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004. Conclusions
Conclusion: Using an Online Platform
• Producers experience easier access to their content and increase productivity
• Post-production gets rid of clerical work and can focus on the editing
• Executive producers get more value for money
About Limecraft Flow
• All about Limecraft Flow (http://www.limecraft.com)
• If you want to know more, drop me a line (maarten.verwaest@limecraft.com)
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