Customer relationship management is a strategy used by companies to attract and retain customers. It involves developing relationships with customers through various tools like advertisements, customer service, and surveys to better understand customer needs and provide a positive customer experience. The goals of CRM include gaining new customers, increasing customer satisfaction and sales, and improving customer service. If implemented successfully, it can boost brand loyalty and reduce costs while giving the company a competitive advantage. However, CRM also requires a significant initial investment with no guarantee of financial returns.

1. customer relationship is strategy which is used
by the companies or the firms to make new
customer

2.  A person who buy the product by the
exchange of money

3.  Relation is something which some values in it
self .In a relationship two person have
something which makes them friendly

4.  Management is the process in which we try to
manage, maintain something so we can get
best result

5.  customer relationship management is mainly
used by the companies or firms.
 It is also used by the shopkeeper to attract
the customer towards them

6.  When the product need some help to
introduce itself in the market
 When customer involvement in production is
low
 When in market the competition is very high
 When customer prefer single transaction to
him

7.  Advertisement
 customer care service
 Survey
 Live performance of the product

8. 1. *Input*
 Value-added product and service
2. *Process*
 High customer satisfaction
 Solve the problems of customer

9. 3. *Output*
 Individual care and attention
 Lower the market costs
 Special facility and services

10.  Organization objectives
 Solution to suit business objective
 Using skilled manager
 Choose right vendors

11.  To find a group of new customer
 To satisfy the customer
 To know about the wants and demands of the
customer
 To provide better customer service
 To me call center more efficient
 To sell products more effectively

12.  It gives the image of the market
 It builds goodwill in the market
 It gives more customer satisfaction
 Turn customer into your friend
 It developed brand equity, customer retention
and loyalty

13.  customer will comfortable in the relationship
 customer can know about the product
 He can get some extra service which are
provided by the company
 Firm know what to expect the customer

14.  It increase the purchase of product in market
 It lowers the cost
 It helps the organization to know about the
demands of the customer
 It is help full to about the competition in the
market

15.  Develop better communication
 Collect customer related data
 Increased customer satisfaction
 Indentify new selling opportunities
 Better stand against global competition

16.  It involves substantial capital investment with
no guarantee of return