This document provides 5 tips for content marketing in 2016. It recommends focusing on quality over quantity, personalizing content for mobile users who check their phones 150 times daily, diversifying content across social media platforms, documenting content strategies to measure ROI, and creating content that amplifies "micro-moments" people experience on mobile devices. Key statistics note that 61% of teams meet weekly on strategy and the top social platforms for B2B are LinkedIn and Twitter.

1. 5 CONTENT
MARKETING
TIPS FOR
2016

2. Quality
 You only have seconds to get the
consumer's attention.
 61% of marketing teams meet at
least once a week to focus on the
strategy and goals.
 Last 5 years content marketing is
more enough.

3. Personalization
 Your consumer's mobile phone is
checked 150x a day.
 Create "living" interactive
experiences providing a call-to-action
that encourages engagement.

4. Diversify
Social media platforms are important but there are other
types of content needed in your strategy.
Top Tactics:
 92% Social media
 83% E-newsletters
 81% Articles on company website
 80% Blogs
 77% Events
 77% Case studies
 76% Videos

5. Top social platform for B2B
LinkedIn and Twitter

6. Document Strategy
 48% of B2B Marketers do not document their
content strategy. Therefore only 21% of B2B
marketers have tracked their ROI on Content
marketing.
 70% B2B marketers understand the
importance of content marketing.

7. Amplification
 As people look tom their mobile devices for
immediate answers, build on what Google calls "
micro-moments".
 "I need it now"
 "I want to go"
 "I want to do"
 "I want to buy"

8. Are you understand Clearly
CONTENT
MARKETING
TIPS